Course Title: Digital Content Creation

Part A: Course Overview

Course Title: Digital Content Creation

Credit Points: 12.00

Terms

Course Code	Campus	Career	School	Learning Mode	Teaching Period(s)
COMM2789	RMIT University Vietnam	Undergraduate	830H School of Business and Management	Face-to-Face	Viet1 2018, Viet3 2018, Viet2 2019, Viet1 2020, Viet3 2020, Viet2 2021, Viet1 2022, Viet3 2022, Viet2 2023, Viet1 2024
COMM2797	RMIT Vietnam Hanoi Campus	Undergraduate	830H School of Business and Management	Face-to-Face	Viet1 2020, Viet3 2020, Viet2 2021, Viet1 2022, Viet3 2022, Viet2 2023, Viet1 2024

Course Coordinator: Anh Nguyen Thi Van

Course Coordinator Phone: (+84) 24 3726 1460

Course Coordinator Email: anh.nguyenthivan3@rmit.edu.vn

Course Coordinator Location: Hanoi

Pre-requisite Courses and Assumed Knowledge and Capabilities

Enforced requisite:

MKTG1422 Digital Marketing Communication (Course ID: 052672) 

Visit Course requisites for more information.

Course Description

Digital content plays a crucial role in a successful digital marketing campaign. This course provides skills for developing a content strategy and measuring its success, adapting messages and stories for different audiences, integrating text, images and audio-visual materials, and writing, editing and delivering interesting content to attract and engage audiences. You will learn how to write for the different digital platforms a company may use for example websites, social media, blogs, mobile content, email content etc. This course is designed to bring out the innate creativity in you. In the end, you will have a real world view of the importance of creativity and the power of ideas in marketing communications.

Objectives/Learning Outcomes/Capability Development

NA

On completion of this course you should be able to:

• CLO1: Understand the various digital platforms and how it fits with the company’s strategic plan
• CLO2: Know the requirements of digital media environments and adapt materials accordingly
• CLO3: Understand the needs of the client and create optimized content that fits with their communication strategy and maximize customer engagement
• CLO4: Know how to measure and analyse the effectiveness of a content strategy
• CLO5: Defend and present their own work to the client and/or peers

Overview of Learning Activities

Learning activities will involve studio teaching and class discussions, case studies, group projects, and student presentations. Students will have the opportunity to work on projects aimed at enhancing their learning experiences associated with the course.

Overview of Learning Resources

As an enrolled student of RMIT University you will be provided with access via the internet to the RMIT Library databases and online facilities. If you require assistance with the RMIT library facilities the first person to contact is the Business Liaison Librarian for this school. Contact details for Business Liaison Librarians are located online on the RMIT library website.

Additional industry-based resources may be available to you depending on the nature of your placement.

Overview of Assessment

Assessment Tasks

 

Assessment Tasks	Weighting	Linked Learning Outcomes
Assessment Task 1	20%	1, 2,3
Assessment Task 2	30%	1, 2, 3, 4
Assessment Task 3	50%	1, 2, 3, 4, 5