Course Title: Digital Marketing Communication

Part A: Course Overview

Course Title: Digital Marketing Communication

Credit Points: 12.00

Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG1422

RMIT University Vietnam

Undergraduate

830H School of Business and Management

Face-to-Face

Viet1 2018,
Viet3 2018,
Viet2 2019,
Viet1 2020,
Viet3 2020,
Viet1 2021,
Viet3 2021,
Viet2 2022

MKTG1429

RMIT Vietnam Hanoi Campus

Undergraduate

830H School of Business and Management

Face-to-Face

Viet1 2020,
Viet3 2020,
Viet1 2021,
Viet3 2021,
Viet2 2022

Course Coordinator: Nguyen Anh Thu

Course Coordinator Phone: Tel: (+84) 28 3776 1300 ext 1307

Course Coordinator Email: thu.nguyen@rmit.edu.au

Course Coordinator Location: Saigon South

Course Coordinator Availability: Monday-Friday 9-5:30 pm


Pre-requisite Courses and Assumed Knowledge and Capabilities

Marketing Principles MKTG1205 and Consumer Psychology & Behaviour MKTG1421


Course Description

This course provides an understanding of the key concepts and methods in marketing communications in both traditional and digital media. This course provides you with a foundation in the development and execution of communications strategies for any organization. You will learn how to incorporate consumer insight, branding, market segmentation and positioning and message strategy into the promotion and the execution of marketing communications through appropriate media technologies. You will also learn how to evaluate the success of these tools


Objectives/Learning Outcomes/Capability Development

NA


On completion of this course you should be able to: 

CLO1 - Be capable of identifying and differentiating the right communication tools and implement them to achieve the marketing objectives

 

CLO2 - Demonstrate ability to plan and implement integrated marketing communications in both digital and traditional media world within a marketing environment

 

CLO3 – Be capable to design, implement and evaluate an integrated marketing communication campaign in response to a real and/or simulated client brief

CLO4 - Demonstrate skills in business communication in written and/or verbal forms, including forming and managing collaborative networks to achieve outcomes


Overview of Learning Activities

Learning activities will involve lectures and class discussions, case studies, group projects, and student presentations. Students will have the opportunity to participate in work integrated learning assessments and field visits aiming at enhancing their learning experiences associated with the course.


Overview of Learning Resources

As an enrolled student of RMIT University you will be provided with access via the internet to the RMIT Library databases and online facilities. If you require assistance with the RMIT library facilities the first person to contact is the Business Liaison Librarian for this school. Contact details for Business Liaison Librarians are located online on the RMIT library website.

Additional industry-based resources may be available to you depending on the nature of your placement.


Overview of Assessment

Assessment Tasks

 

Assessment Tasks

Weighting

Linked Learning Outcomes

Assessment Task 1

30%

1, 2

Assessment Task 2

30%

2, 3, 4

Assessment Task 3

40%

1,2,3,4,