Course Title: Digital Marketing Communication

Part A: Course Overview

Course Title: Digital Marketing Communication

Credit Points: 12.00

Terms

Course Code	Campus	Career	School	Learning Mode	Teaching Period(s)
MKTG1422	RMIT University Vietnam	Undergraduate	830H School of Business and Management	Face-to-Face	Viet1 2018, Viet3 2018, Viet2 2019, Viet1 2020, Viet3 2020, Viet1 2021, Viet3 2021, Viet2 2022, Viet1 2023, Viet3 2023, Viet2 2024, Viet3 2024
MKTG1429	RMIT Vietnam Hanoi Campus	Undergraduate	830H School of Business and Management	Face-to-Face	Viet1 2020, Viet3 2020, Viet1 2021, Viet3 2021, Viet2 2022, Viet1 2023, Viet3 2023, Viet2 2024

Course Coordinator: Do Thi Hoang Mai

Course Coordinator Phone: +842837761300

Course Coordinator Email: mai.dothihoang@rmit.edu.vn

Course Coordinator Location: Saigon South

Course Coordinator Availability: By appointment

Pre-requisite Courses and Assumed Knowledge and Capabilities

Enforced requisite:

• MKTG1420 Digital Business Development (Course ID: 052668) 

Visit Course requisites for more information.

Course Description

This course provides an understanding of the key concepts and methods in marketing communications in both traditional and digital media. This course provides you with a foundation in the development and execution of communications strategies for any organisation. You will learn how to incorporate consumer insight, branding, market segmentation and positioning and message strategy into the promotion and the execution of marketing communications through appropriate media technologies. You will also learn how to evaluate the success of these tools.

Objectives/Learning Outcomes/Capability Development

N/A

On completion of this course you should be able to: 

CLO1 - Be capable of identifying and differentiating the right communication tools and implement them to achieve the marketing objectives

CLO2 - Demonstrate ability to plan and implement integrated marketing communications in both digital and traditional media world within a marketing environment

CLO3 – Be capable to design, implement and evaluate an integrated marketing communication campaign in response to a real and/or simulated client brief

CLO4 - Demonstrate skills in business communication in written and/or verbal forms, including forming and managing collaborative networks to achieve outcomes

Overview of Learning Activities

Learning activities will involve lectures and class discussions, case studies, group projects, and student presentations. Students will have the opportunity to participate in work integrated learning assessments and field visits aiming at enhancing their learning experiences associated with the course.

Overview of Learning Resources

As an enrolled student of RMIT University you will be provided with access via the internet to the RMIT Library databases and online facilities. If you require assistance with the RMIT library facilities the first person to contact is the Business Liaison Librarian for this school. Contact details for Business Liaison Librarians are located online on the RMIT library website.

Additional industry-based resources may be available to you depending on the nature of your placement.

Overview of Assessment

Assessment Tasks

 

Assessment Tasks	Weighting	Linked Learning Outcomes
Assessment Task 1	30%	1, 2
Assessment Task 2	30%	2, 3, 4
Assessment Task 3	40%	1,2,3,4