Course Title: Marketing and Society

Part A: Course Overview

Course Title: Marketing and Society

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


City Campus


625H Economics, Finance and Marketing


Sem 2 2017,
Sem 2 2018,
Sem 1 2019,
Sem 2 2019,
Sem 1 2020,
Sem 2 2020,
Sem 1 2021,
Sem 2 2021,
Sem 1 2022,
Sem 2 2022,
Sem 1 2023,
Sem 2 2023,
Sem 1 2024,
Sem 2 2024

Course Coordinator: Bronwyn Bruce

Course Coordinator Phone: By appointment via email 

Course Coordinator Email:

Course Coordinator Location: Melbourne Campus Building 80 

Course Coordinator Availability: By appointment via email 

Pre-requisite Courses and Assumed Knowledge and Capabilities

Assumed Knowledge and Capabilities:

MKTG1025 Marketing Principles - as assumed knowledge only

Course Description

Marketers today must be concerned with meeting societal as well as consumer and corporate needs. In this course, you will examine a range of emerging, topical and contentious issues across marketing and society. Through these, you will evaluate marketing’s role and impact on society and the social and ethical responsibilities of marketers. We will also examine debates and theories about consumer society, enabling you to critically analyse and reflect on your role, identity, and practices as a consumer. On completion of this course, students will have a deeper understanding of recent developments in marketing theory and practice and be able to articulate a range of views about issues of key importance to contemporary marketing.

Objectives/Learning Outcomes/Capability Development


On successful completion of this course, you will be able to:

CLO1: Interrogate a range of contemporary issues facing marketers, consumers, and marketing CLO2: Evaluate the ethical and social responsibilities of marketers and consumers at local and global levels CLO3: Apply theoretical and analytical frameworks to real-world marketing scenarios and critically reflect on your own behaviour and experiences as a consumer. CLO4: Articulate how marketers and consumers can respond to complex societal challenges and advocate for and promote social change.

Overview of Learning Activities

This course will include a combination of learning activities which may include lectures to deliver core knowledge and frameworks underpinning the course, class discussion and presentations. Knowledge will also be facilitated through the supplementary readings and case examples.

Overview of Learning Resources

Various learning resources are available online through MyRMIT Studies\Canvas. The lecture notes and workshop notes are posted on Canvas.

Resources are also available online through RMIT Library databases and other facilities. Visit the RMIT library website for further details. Assistance is available online via our chat and email services, face to face at our campus libraries or via the telephone on (03) 9925 2020.

Additional resources and/or sources to assist your learning will be identified by your course coordinator and will be made available to you as required during the teaching period. 

Overview of Assessment

Assessment Task 1: 30% Linked CLOs: 1,2,3 Assessment Task 2: 40% Linked CLOs: 1,2,3 Assessment Task 3: 30% Linked CLOs: 1,2,3,4