Course Title: Marketing and Society

Part A: Course Overview

Course Title: Marketing and Society

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


City Campus


625H Economics, Finance and Marketing


Sem 2 2017,
Sem 2 2018,
Sem 1 2019,
Sem 2 2019,
Sem 1 2020,
Sem 2 2020,
Sem 1 2021,
Sem 2 2021

Course Coordinator: Dr. Lauren Gurrieri

Course Coordinator Phone: +61 3 9925 5419

Course Coordinator Email:

Course Coordinator Location: Building 80, Floor 10

Course Coordinator Availability: By appointment via email only

Pre-requisite Courses and Assumed Knowledge and Capabilities

Assumed Knowledge and Capabilities:

008953 - Marketing Principles
008963 - Buyer Behaviour
008956 - Marketing Communication

Course Description

Marketers today must be concerned with meeting societal as well as consumer and corporate needs. In this course, you will develop an understanding of marketers’ responsibilities and impact on society by exploring a range of current issues and criticisms facing marketing. You will also be introduced to the ways marketing can be used to help alleviate societal problems and drive behavioural change as well as the role played by the Government in regulating the relationship between marketing and society. In doing so, students will understand the wider historical, social, cultural and political context of marketing and the benefits and costs associated with the marketing system. 

Objectives/Learning Outcomes/Capability Development


On successful completion of this course, you will be able to:

1. Evaluate the roles and responsibilities of marketing in relation to contemporary social issues and trends.
2. Assess the complex societal challenges faced by marketers and the implications of alternative courses of marketing action.
3. Apply theoretical and analytical frameworks to real world marketing scenarios and reflect on your own behaviour and experiences as a consumer.
4. Outline the societal responsibilities of marketers and examine ways both marketers and consumers are able to advocate for and promote change.

Overview of Learning Activities

This course will include a combination of learning activities which may include lectures to deliver core knowledge and frameworks underpinning the course, class discussion and presentations. Knowledge will also be facilitated through the supplementary readings and case examples.

Overview of Learning Resources

Various learning resources are available online through MyRMIT Studies\Canvas. The lecture notes and workshop notes are posted on Canvas.

Resources are also available online through RMIT Library databases and other facilities. Visit the RMIT library website for further details. Assistance is available online via our chat and email services, face to face at our campus libraries or via the telephone on (03) 9925 2020.

Additional resources and/or sources to assist your learning will be identified by your course coordinator and will be made available to you as required during the teaching period. 

Overview of Assessment

Assessment Task 1: 30%
Linked CLOs: 1,2,3

Assessment Task 2: 30%
Linked CLOs: 1,2,3

Assessment Task 3: 40%
Linked CLOs: 1,2,3,4