Course Title: Behavioural Business

Part A: Course Overview

Course Title: Behavioural Business

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


City Campus


625H Economics, Finance and Marketing


Sem 1 2018,
Sem 2 2019,
Sem 2 2020,
Sem 2 2021

Course Coordinator: Prof Robert Hoffmann

Course Coordinator Phone: +61 3 9925 5871

Course Coordinator Email:

Course Coordinator Location: Melbourne Campus Building 80

Course Coordinator Availability: appointment via email

Pre-requisite Courses and Assumed Knowledge and Capabilities

While there are no formal pre-requisites for this course, students are expected to have prior knowledge of Prices & Markets, or its equivalent.

Course Description

This course provides you with an introduction to behavioural economics, the cutting-edge economics discipline that draws on insights and methods from other social sciences including psychology, sociology and anthropology to better understand economic and business decisions.

You will focus on new methods of enquiry and the theories and insights that they generate. The aim is to provide you with skills and knowledge to enable you to apply these methods and theories to real world economic, business and policy issues.

Objectives/Learning Outcomes/Capability Development


On successful completion of this course, you will be able to:

CLO1: Understand behavioural economics concepts and theories to identify the factors that can influence both individual and group-level decision making;

CLO2: Apply behavioural analytical techniques to examine economic, business and public policy issues;

CLO3: Analyse business, economic, and public policy issues to explain the real world effects of different predictor variables;

CLO4: Explore the appropriate behavioural economics theories and insights to address issues in different economic, business and public policy settings;

CLO5: Evaluate incentive mechanisms, strategies and public policies in terms of their appropriateness to achieve desired objectives.

Overview of Learning Activities

In this course you will be encouraged to be an active learner. Your learning will be supported through various in-class and online activities comprising of individual and/or group work. These may include quizzes, assignments, recommended readings, sourcing, researching and analysing specific information, solving problems, conducting presentations, producing written work and collaborating with peers on set tasks or projects. These in-semester activities will incorporate formative assessments to monitor ongoing progress.

Overview of Learning Resources

Various learning resources are available online through Canvas. In addition to lecture slides, assessment details and a course schedule, you may also be provided with links to relevant online information, readings, audio and video clips and communication tools to facilitate collaboration with your peers and to share information.

Resources are also available online through RMIT Library databases and other facilities. If you require assistance with the RMIT library facilities contact the Business Liaison Librarian for your school. Contact details for Business Liaison Librarians are located online on the RMIT library website.

Additional resources and/or sources to assist your learning will be identified by your course coordinator and made available to you as required during the teaching period.

Overview of Assessment

The assessment tasks, their weighting and the course learning outcomes to which they are aligned are as follows:

Assessment Task 1: 20%
Linked CLOs: 1, 2

Assessment Task 2: 30%
Linked CLOs: 3, 4, 5

Assessment Task 3: 50% 
Linked CLOs: 1, 2, 3, 4, 5