Course Title: Digital Entrepreneurship

Part A: Course Overview

Course Title: Digital Entrepreneurship

Credit Points: 12.00

Course Coordinator: Dr Anthos Yannakou

Course Coordinator Phone: +61 3 9925 1388

Course Coordinator Email:

Course Coordinator Location: B013.02.051

Course Coordinator Availability:

Pre-requisite Courses and Assumed Knowledge and Capabilities

BUSM4744 Management of Technology and Innovation

Course Description

This course is intended to encourage you to reflect and apply the managerial capabilities required in the face of the digital revolution. The course focuses on digital innovation and transformation, adoption of an entrepreneurial mindset to understand and apply digital entrepreneurship management within existing organisations, and the start-up of new digital ventures.

The course examines the business application of concepts drawn from the key literature on digital innovation. You will develop your understanding of how digital entrepreneurship contributes to the digital economy, the trends and issues affecting digital entrepreneurship including digital technologies and digital innovation, facilitators and barriers to digital entrepreneurship and intrapreneurship and the differing requirements for success in various countries and regions.

You will develop your understanding of what is required to succeed as a digital entrepreneur in both existing businesses and innovative new start-ups, and how to manage and lead these organisations in an ethical and sustainable manner.



Objectives/Learning Outcomes/Capability Development


Upon successful completion of this course you will be able to:

CLO1: Evaluate the economic and technological factors that are at the heart of the digital revolution occurring in the global economy.

CLO2: Apply contemporary business knowledge to manage the implementation of digital entrepreneurship in existing and start-up organisations.

CLO3. Research and critique digital entrepreneurship and digital technology management strategies and practices.

CLO4: Critically reflect on and apply best practice and learning from examples and case studies to assess and evaluate digital entrepreneurship practices.

CLO5: Justify business decisions regarding new digital business ventures which are ethical and sustainable.



Overview of Learning Activities

In this course you will be encouraged to be an active and collaborative learner. Your learning will be supported through various in-class and online activities comprising individual work. These may include quizzes; assignments; prescribed readings; sourcing; researching and analysing specific information; solving problems; and producing written work

Overview of Learning Resources

You have access to an extensive range of course materials on myRMIT studies/Canvas. These resources include topic notes, additional resources such as case studies and videos, and information and guidance on case study analysis and writing of reports.

Overview of Assessment

Assessment Task 1: 30%

Linked CLOs: 1,3,4

Assessment Task 2: 30%

Linked CLOs: 1,3,4

Assessment Task 3: 40%

Linked CLOs: 2,4,5