Course Title: Introduction to Fashion Retailing
Part A: Course Overview
Course Title: Introduction to Fashion Retailing
Credit Points: 12.00
Terms
Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
MKTG1442 |
Brunswick Campus |
Undergraduate |
350H Fashion & Textiles |
Face-to-Face |
Sem 2 2020, Sem 1 2021, Sem 2 2021, Sem 1 2022, Sem 2 2022, Sem 1 2023, Sem 2 2023, Sem 1 2024 |
MKTG1443 |
RMIT University Vietnam |
Undergraduate |
350H Fashion & Textiles |
Face-to-Face |
Viet2 2020, Viet3 2020, Viet1 2021, Viet2 2021, Viet2 2022, Viet3 2022, Viet2 2023, Viet1 2024 |
Course Coordinator: Dr Tarun Panwar
Course Coordinator Phone: +61 3 9925 7451
Course Coordinator Email: tarun.panwar@rmit.edu.au
Course Coordinator Location: B511 F02 R005
Course Coordinator Availability: By appointment
Pre-requisite Courses and Assumed Knowledge and Capabilities
None.
Course Description
This course introduces you to the fashion retailing sector with an overview of local and global brands. You will examine types of retail formats and ownership models and the different ways in which retailers can be classified. You will examine what services retailers offer and the specific functions they perform. The role of visual merchandising is evaluated within the changing retail experience.
Objectives/Learning Outcomes/Capability Development
Program Learning Outcomes
In this course you will develop the following program learning outcomes:
PLO1: Critically review, analyse and evaluate theory and industry knowledge relevant for fashion enterprise in the global fashion business environment.
PLO2: Apply a range of creative and commercial skills to successfully practice in a range of roles in the field of fashion enterprise.
PLO3: Demonstrate creativity, critical thinking and innovation to identify and solve problems in diverse contexts within the field of Fashion Enterprise.
PLO5: Work with others in a range of roles and contexts, demonstrating cultural, environmental and social awareness through ethical and reflective practice.
Course Learning Outcomes
Upon successful completion of this course, you will be able to:
CLO 1: Outline the key characteristics of the local and global retail sector.
CLO 2: Differentiate between retail formats, ownership models, merchandise mix, and classify specific retailers.
CLO 3: Analyse how visual merchandising is utilised by different retailers and appraise its impact on the retail experience.
CLO 4: Recommend how retailers may need to modify their offerings in order to ensure business growth into the future.
Overview of Learning Activities
Your learning will be facilitated via a range of in-class and online activities that will require both individual and collaborative engagement. Class activities promote your ability to enquire, investigate, analyse and solve fashion business problems.
Overview of Learning Resources
RMIT will provide you with resources and tools for learning in this course through our online systems.
A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.
There are services available to support your learning through the University Library. The Library provides guides on academic referencing and subject specialist help as well as a range of study support services. For further information, please visit the Library page on the RMIT University website and the myRMIT student portal.
Overview of Assessment
You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes.
Assessment Tasks:
Assessment Task 1: Fashion Retailers - Infographic, 30%, CLO 1
Assessment Task 2: Retailer Case study – Mind Map Report, 30%, CLO 2 and CLO 3
Assessment Task 3: Retailer Location and Store Design - Virtual Store, 40%, CLO 3 and CLO 4
Feedback will be given on all assessment tasks.
If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.
Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions.