Course Title: Introduction to Fashion Marketing

Part A: Course Overview

Course Title: Introduction to Fashion Marketing

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


Brunswick Campus


350H Fashion & Textiles


Sem 2 2020


RMIT University Vietnam


350H Fashion & Textiles


Viet3 2020

Course Coordinator: Dr Stephen Wigley

Course Coordinator Phone: +61 3 9925 9548

Course Coordinator Email:

Course Coordinator Location: B511 F02 R005

Course Coordinator Availability: By appointment

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

In this course you will be introduced to the principles of fashion marketing. You will analyse national and global fashion brands, across the spectrum of market levels.You will develop the analytical skills necessary for the development of effective and professional fashion marketing plans. You will collaborate to plan creative fashion marketing solutions.

Objectives/Learning Outcomes/Capability Development

Program Learning Outcomes 

In this course you will develop the following program learning outcomes:

PLO1: Critically review, analyse and evaluate theory and industry knowledge relevant for fashion enterprise in the global fashion business environment.

PLO3: Demonstrate creativity, critical thinking and innovation to identify and solve problems in diverse contexts within the field of fashion enterprise.

PLO5: Work with others in a range of roles and contexts, demonstrating cultural, environmental and social awareness through ethical and reflective practice.

Course Learning Outcomes 

Upon successful completion of this course, you will be able to:

CLO 1: Apply theoretical knowledge of marketing theory and practice to fashion markets and enterprises.

CLO 2: Analyse and evaluate market environment information applicable to fashion enterprises.

CLO 3: Identify market challenges and opportunities and apply them to fashion enterprise strategies.

CLO 4: Demonstrate effective research, analysis and data reporting skills to present a professional marketing plan.

Overview of Learning Activities

Your learning will be facilitated via a range of in-class and online activities that will require both individual and collaborative engagement. Class activities promote your ability to enquire, investigate, analyse and solve fashion business problems. 

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

RMIT Library provides extensive resources for fashion and textiles students. 

Search the library and consult the Fashion and Textiles subject guides for more information. 

The library also provides guides on academic referencing and assistance is available via phone, chat and email.

Overview of Assessment

You will be assessed on how well you meet the course learning outcomes and on your development against the program learning outcomes. 

Feedback will be given on all assessment tasks.

Assessment tasks are directly aligned with each Course Learning Outcome. They are as follows:


Assessment Task 1: Fashion Marketing Audit (20%)
CLOs: 2 & 4

Assessment Task 2: Creative Concept Presentation (30%)
CLO: 1, 2 & 4

Assessment Task 3: Communication Campaign Plan (50%)
CLOs: 1, 2, 3 & 4

If you have a long-term medical condition and/or disability it may be possible to negotiate to various aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions.