Course Title: Fashion Consumer Insights

Part A: Course Overview

Course Title: Fashion Consumer Insights

Credit Points: 12.00

Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG1450

Brunswick Campus

Undergraduate

350H Fashion & Textiles

Face-to-Face

Sem 2 2020

Course Coordinator: Carolina Quintero Rodriguez

Course Coordinator Phone: +61 3 9925 9223

Course Coordinator Email: carolina.quinterorodriguez@rmit.edu.au

Course Coordinator Location: B511 F01 R001

Course Coordinator Availability: By email appointment


Pre-requisite Courses and Assumed Knowledge and Capabilities

None.


Course Description

This course provides you with a foundational understanding of consumer behaviour and the influences of market forces and consumer trends. This knowledge will assist you to develop successful retail, marketing, brand and product strategies that are relevant for the fashion industry. You will identify key issues, collect primary and secondary data and conduct critical analysis leading to speculative scenarios. You will develop evidence-based research report writing and communication skills.


Objectives/Learning Outcomes/Capability Development

Program Learning Outcomes 

In this course you will develop the following program learning outcomes:

PLO1: Critically review, analyse and evaluate theory and industry knowledge relevant for fashion enterprise in the global fashion business environment.

PLO2: Apply a range of creative and commercial skills to successfully practice in a range of roles in the field of fashion enterprise.

PLO3: Demonstrate creativity, critical thinking and innovation to identify and solve problems in diverse contexts within the field of fashion enterprise. 

PLO4: Communicate using a range of formats and strategies to diverse audiences within and external to the fashion enterprise field.


Course Learning Outcomes 

Upon successful completion of this course, you will be able to:

CLO 1: Evaluate and apply different models of consumer behaviour theory and practice to fashion enterprise strategies

CLO 2: Research and analyse fashion market segments and consumer profiles.

CLO 3: Demonstrate critical thinking and innovation for fashion enterprise solutions.

CLO 4: Demonstrate effective research, analysis and data reporting skills, applying different methodologies to suit diverse audiences.


Overview of Learning Activities

Your learning will be facilitated via a range of in-class and online activities that will require both individual and collaborative engagement. Class activities promote your ability to enquire, investigate, analyse and solve fashion business problems. In this course, you will be undertaking an independent fashion Industry research project.


Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

RMIT Library provides extensive resources for fashion and textiles students. 

Search the library and consult the Fashion and Textiles Subject Guides for more information. 

The library also provides guides on academic referencing and assistance is available via phone, chat and email.


Overview of Assessment

You will be assessed on how well you meet the course learning outcomes and on your development against the program learning outcomes.

Feedback will be given on all assessment tasks.

Assessment tasks are directly aligned with each Course Learning Outcome.  They are as follows:

Assessment Task 1: Infographic on market segments  (20%)

CLOs: 2, 4

Assessment Task 2: Consumer Profile (30%)

CLOs: 1, 2, 4

Assessment Task 3: Fashion Consumer Insights Report (50%)

CLOs: 1, 2, 3, 4

If you have a long-term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions.