Course Title: Fashion Consumer Insights

Part A: Course Overview

Course Title: Fashion Consumer Insights

Credit Points: 12.00

Terms

Course Code	Campus	Career	School	Learning Mode	Teaching Period(s)
MKTG1450	Brunswick Campus	Undergraduate	350H Fashion & Textiles	Face-to-Face	Sem 2 2020, Sem 1 2021, Sem 2 2021, Sem 1 2022, Sem 2 2022, Sem 1 2023, Sem 2 2023, Sem 1 2024, Sem 2 2024
MKTG1451	RMIT University Vietnam	Undergraduate	350H Fashion & Textiles	Face-to-Face	Viet3 2020, Viet1 2021, Viet3 2021, Viet2 2022, Viet3 2022, Viet1 2023, Viet2 2023, Viet3 2023, Viet2 2024, Viet3 2024

Course Coordinator: Dr Lydia Manieson

Course Coordinator Phone: By email

Course Coordinator Email: lydia.manieson@rmit.edu.au

Course Coordinator Location: B511 F01 R001

Course Coordinator Availability: By email appointment

Pre-requisite Courses and Assumed Knowledge and Capabilities

None.

Course Description

This course provides you with a foundational understanding of consumer behaviour and the influences of market forces and consumer trends. This knowledge will assist you to develop successful retail, marketing, brand and product strategies that are relevant for the fashion industry. You will identify key issues, collect primary and secondary data and conduct critical analysis leading to speculative scenarios. You will develop evidence-based research report writing and communication skills.

Objectives/Learning Outcomes/Capability Development

Program Learning Outcomes 

In this course you will develop the following program learning outcomes:

PLO1: Critically review, analyse and evaluate theory and industry knowledge relevant for fashion enterprise in the global fashion business environment.

PLO2: Apply a range of creative and commercial skills to successfully practice in a range of roles in the field of fashion enterprise.

PLO3: Demonstrate creativity, critical thinking and innovation to identify and solve problems in diverse contexts within the field of fashion enterprise. 

PLO4: Communicate using a range of formats and strategies to diverse audiences within and external to the fashion enterprise field.

Course Learning Outcomes 

Upon successful completion of this course, you will be able to:

CLO 1: Evaluate and apply different models of consumer behaviour theory and practice to fashion enterprise strategies

CLO 2: Research and analyse fashion market segments and consumer profiles.

CLO 3: Demonstrate critical thinking and innovation for fashion enterprise solutions.

CLO 4: Demonstrate effective research, analysis and data reporting skills, applying different methodologies to suit diverse audiences.

Overview of Learning Activities

Your learning will be facilitated via a range of in-class and online activities that will require both individual and collaborative engagement. Class activities promote your ability to enquire, investigate, analyse and solve fashion business problems. In this course, you will be undertaking an independent fashion Industry research project.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

There are services available to support your learning through the University Library. The Library provides guides on academic referencing and subject specialist help as well as a range of study support services. For further information, please visit the Library page on the RMIT University website and the myRMIT student portal. 

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes.

 

Assessment Tasks:

Assessment Task 1: Brand & Consumer Visual Inquiry, 20% CLO 2 & CLO 4

Assessment Task 2: Market Segment Report and Presentation, 30% CLO 1, CLO 2 & CLO 4

Assessment Task 3: Brand Enterprise Proposal, 50% CLO 1, CLO 2, CLO 3 & CLO 4

 

Feedback will be given on all assessment tasks.

 

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions.