Course Title: Fashion Media Communication

Part A: Course Overview

Course Title: Fashion Media Communication

Credit Points: 12.00

Terms

Course Code	Campus	Career	School	Learning Mode	Teaching Period(s)
MKTG1452	Brunswick Campus	Undergraduate	350H Fashion & Textiles	Face-to-Face	Sem 2 2022, Sem 1 2023, Sem 2 2023, Sem 1 2024
MKTG1453	RMIT University Vietnam	Undergraduate	350H Fashion & Textiles	Face-to-Face	Viet2 2020, Viet3 2020, Viet2 2021, Viet2 2022, Viet2 2023, Viet2 2024

Course Coordinator: Dr Carolina Quintero Rodriguez

Course Coordinator Phone: By email

Course Coordinator Email: carolina.quinterorodriguez@rmit.edu.au

Course Coordinator Location: Brunswick

Course Coordinator Availability: By appointment

Pre-requisite Courses and Assumed Knowledge and Capabilities

None. 

Course Description

In this course you will develop fashion writing and visual communication skills including photography for persuasive fashion communication. You will work collaboratively to develop campaigns relevant to fashion marketing, media, digital marketing & online retail.

Objectives/Learning Outcomes/Capability Development

Program Learning Outcomes 

In this course you will develop the following program learning outcomes:

PLO2: Apply a range of creative and commercial skills to successfully practice in a range of roles in the field of fashion enterprise.

PLO3: Demonstrate creativity, critical thinking and innovation to identify and solve problems in diverse contexts within the field of fashion enterprise.

PLO5: Work with others in a range of roles and contexts, demonstrating cultural, environmental and social awareness through ethical and reflective practice.

Course Learning Outcomes 

Upon successful completion of this course, you will be able to:

CLO 1: Apply a range of skills in creative writing for fashion marketing and digital campaigns. 

CLO 2: Demonstrate creativity and innovation in developing visual communication for fashion enterprises.

CLO 3: Communicate through photography to diverse audiences in digital and print media.

CLO 4: Apply judgement in planning, problem solving and decision making in the practice of creative writing and visual communication. 

CLO 5: Work collaboratively to develop fashion communication campaigns.

Overview of Learning Activities

Your learning will be facilitated via a range of in-class and online activities that will require both individual and collaborative engagement. Class activities promote your ability to enquire, investigate, analyse and solve fashion business problems. 

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

There are services and resources available to support your learning through the University Library. The Library provides guides on academic referencing and subject specialist help as well as a range of study support services. For further information, please visit the Library page on the RMIT University website and the myRMIT student website.

Overview of Assessment

You will be assessed on how well you meet the course learning outcomes and on your development against the program learning outcomes. 

Feedback will be given on all assessment tasks.

Assessment tasks are directly aligned with each Course Learning Outcome. They are as follows:

Assessment Task 1: Photographic Essay (30%)
CLOs: 2 & 3 

Assessment Task 2: Group Presentation (20%)
CLOs: 2 & 5

Assessment Task 3: Creative communication Portfolio (50%)
CLOs: 1, 3 & 4

If you have a long-term medical condition and/or disability it may be possible to negotiate to various aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions.