Course Title: Fashion eCommerce

Part A: Course Overview

Course Title: Fashion eCommerce

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


Brunswick Campus


350H Fashion & Textiles


Sem 2 2021,
Sem 1 2022,
Sem 2 2022,
Sem 1 2023,
Sem 2 2023,
Sem 1 2024

Course Coordinator: Dr Tarun Panwar

Course Coordinator Phone: By email

Course Coordinator Email:

Course Coordinator Location: Online

Course Coordinator Availability: By appointment

Pre-requisite Courses and Assumed Knowledge and Capabilities

Required Prior Study

Successful completion of BUSM4789 Introduction to Fashion Enterprise or MKTG1442 Introduction to Fashion Retailing.

Alternatively, you may be able to demonstrate the required skills and knowledge before you start this course.

Course Description

This course introduces you to the knowledge and skills required to manage Fashion eCommerce and Online Retail Businesses. You will evaluate business models and archetypes to propose and develop an online fashion business. You will apply eCommerce principles to merchandise products on a web-based platform. You will learn commercial skills such as trading online, reporting and analytics, marketplaces and customer service. You will work with others to demonstrate an ability to manage agency and internal relationships.

Objectives/Learning Outcomes/Capability Development

Program Learning Outcomes

In this course you will develop the following program learning outcomes:

PLO1: Critically review, analyse and evaluate theory and industry knowledge relevant for fashion enterprise in the global fashion business environment.

PLO2: Apply a range of creative and commercial skills to successfully practice in a range of roles in the field of fashion enterprise.

PLO4: Communicate using a range of formats and strategies to diverse audiences within and external to the fashion enterprise field.

PLO5: Work with others in a range of roles and contexts, demonstrating cultural, environmental and social awareness through ethical and reflective practice.

Course Learning Outcomes 

Upon successful completion of this course, you will be able to:

CLO1: Apply knowledge of fashion eCommerce theory.

CLO 2: Analyse and evaluate eCommerce business models within the global fashion business environment.

CLO 3: Identify the challenges and opportunities within global fashion eCommerce markets to develop competitive management strategies.

CLO 4: Apply fashion eCommerce principles to the creative and commercial development of a practical fashion eCommerce plan for apparel brands.

Overview of Learning Activities

Your learning will be facilitated via a range of in-class and online activities that will require both individual and collaborative engagement. Class activities promote your ability to enquire, investigate, analyse and solve fashion business problems.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

RMIT Library provides extensive resources for fashion and textiles students. 

Search the library and consult the Fashion and Textiles Subject Guides for more information. 

The library also provides guides on academic referencing and assistance is available via phone, chat and email.

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. 

Assessment Tasks: 

Assessment Task 1: eCommerce Topic Analysis (10%), CLO 1, 2 & 3

Assessment Task 2: eCommerce Business Model Analysis (40%), CLOs 2 & 3

Assessment Task 3: eCommerce Strategy (50%), CLOs 3 & 4 

Feedback will be given on all assessment tasks. 

If you have a long-term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more. 

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions.