Course Title: Introduction to Fashion Enterprise

Part A: Course Overview

Course Title: Introduction to Fashion Enterprise

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


RMIT Vietnam Hanoi Campus


350H Fashion & Textiles


Viet3 2023


Brunswick Campus


350H Fashion & Textiles


Sem 1 2020,
Sem 2 2020,
Sem 1 2021,
Sem 2 2021,
Sem 1 2022,
Sem 2 2022,
Sem 2 2023,
Sem 1 2024,
Sem 2 2024


RMIT University Vietnam


350H Fashion & Textiles


Viet2 2020,
Viet3 2020,
Viet1 2021,
Viet2 2021,
Viet3 2021,
Viet2 2022,
Viet3 2022,
Viet1 2023,
Viet3 2023,
Viet1 2024

Course Coordinator: Dr Tarun Panwar

Course Coordinator Phone: By email

Course Coordinator Email:

Course Coordinator Location: B511 L02 R005

Course Coordinator Availability: By appointment

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

This course introduces you to the national and global fashion industry. You will identify key players in the fashion industry and determine how fashion markets are structured and interconnected. Business models are examined to classify various fashion enterprises by the way they operate. You will identify opportunities and challenges by analysing fashion industry and enterprises. You will develop strategies and solutions to contemporary challenges and opportunities faced by fashion enterprises.

Objectives/Learning Outcomes/Capability Development

Program Learning Outcomes 

In this course you will develop the following program learning outcomes:

PLO1: Critically review, analyse and evaluate theory and industry knowledge relevant for fashion enterprise in the global fashion business environment.

PLO5: Work with others in a range of roles and contexts, demonstrating cultural, environmental and social awareness through ethical and reflective practice.

PLO6: Take initiative and apply judgment in planning, problem solving and decision making in your practice or future study.


Course Learning outcomes 

Upon successful completion of this course, you will be able to:

CLO 1: Summarise the elements and entities that comprise the global fashion system and demonstrate its interconnectedness.

CLO 2: Analyse the fashion business environment and identify opportunities and challenges.

CLO 3: Apply analytical tools for analysing fashion business models.

CLO 4: Evaluate innovative solutions to contemporary challenges faced by fashion enterprises.


Overview of Learning Activities

Your learning will be facilitated via a range of in-class and online activities that will require both individual and collaborative engagement. Class activities promote your ability to enquire, investigate, analyse and solve fashion business problems.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

There are services available to support your learning through the University Library. The Library provides guides on academic referencing and subject specialist help as well as a range of study support services. For further information, please visit the Library page on the RMIT University website and the myRMIT student portal. 

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. 

Assessment Tasks: 

Assessment Task 1: Fashion Markets & Industry Report, (30%), CLOs: 1 & 2 

Assessment 2: Fashion Enterprise Strategy Presentation a) Group Presentation (20%) + b) Individual reflection (10%), CLOs: 3 & 4 

Assessment Task 3: Fashion Enterprise Business Analysis (40%), CLOs: 2, 3 & 4 

Feedback will be given on all assessment tasks. 

If you have a long-term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more. 

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions.