Course Title: Introduction to Fashion Enterprise

Part A: Course Overview

Course Title: Introduction to Fashion Enterprise

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


Brunswick Campus


350H Fashion & Textiles


Sem 1 2020,
Sem 2 2020


RMIT University Vietnam


350H Fashion & Textiles


Viet2 2020,
Viet3 2020

Course Coordinator: Dr Tarun Panwar

Course Coordinator Phone: +61 3 9925 9223

Course Coordinator Email:

Course Coordinator Location: B511 F01 R001

Course Coordinator Availability: By appointment

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

This course introduces you to the national and global fashion industry. You will identify key players in the fashion industry and determine how fashion markets are structured and interconnected.Business models are examined to classify various fashion enterprises by the way they operate. You will identify opportunities and challenges by analysing fashion industry and enterprises. You will develop strategies and solutions to contemporary challenges and opportunities faced by fashion enterprises.

Objectives/Learning Outcomes/Capability Development

Program Learning Outcomes 

In this course you will develop the following program learning outcomes:

PLO1: Critically review, analyse and evaluate theory and industry knowledge relevant for fashion enterprise in the global fashion business environment.

PLO5: Work with others in a range of roles and contexts, demonstrating cultural, environmental and social awareness through ethical and reflective practice.

PLO6: Take initiative and apply judgment in planning, problem solving and decision making in your practice or future study.


Course Learning outcomes 

Upon successful completion of this course, you will be able to:

CLO 1: summarise the elements and entities that comprise the global fashion system and demonstrate its interconnectedness.

CLO 2: analyse the fashion business environment and identify opportunities and challenges.

CLO 3: apply analytical tools for analysing fashion business models.

CLO 4: evaluate innovative solutions to contemporary challenges faced by fashion enterprises.


Overview of Learning Activities

Your learning will be facilitated via a range of in-class and online activities that will require both individual and collaborative engagement. Class activities promote your ability to enquire, investigate, analyse and solve fashion business problems.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

RMIT Library provides extensive resources for fashion and textiles students. 

Search the library and consult the Fashion and Textiles Subject Guides for more information. 

The library also provides guides on academic referencing and assistance is available via phone, chat and email.

Overview of Assessment

You will be assessed on how well you meet the course learning outcomes and on your development against the program learning outcomes. 

Feedback will be given on all assessment tasks.

Assessment tasks are directly aligned with each Course Learning Outcome. They are as follows:

Assessment 1: Fashion Markets & Industry Report (30%)
CLO: 1 & 2

Assessment 2: Fashion Enterprise Business Model Analysis (40%)
CLO: 2, 3 & 4

Assessment 3: Fashion Enterprise Strategy Presentation (30%)
CLOs: 3 & 4

If you have a long-term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions.