Course Title: Fashion Communication Design

Part A: Course Overview

Course Title: Fashion Communication Design

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


Brunswick Campus


350H Fashion & Textiles


Sem 1 2020,
Sem 2 2020

Course Coordinator: Dr Adele Varcoe

Course Coordinator Phone: +61 3 9925 9348

Course Coordinator Email:

Course Coordinator Location: B511 F03 R008

Course Coordinator Availability: By appointment

Pre-requisite Courses and Assumed Knowledge and Capabilities

Required Prior Study

Successful completion of GRAP2821 Fashion Expressions.

Alternatively, you may be able to demonstrate the required skills and knowledge before you start this course.

Course Description

This course will extend the skills and knowledge you have gained in the course GRAP2821 Fashion Expressions to enable you to effectively communicate a range of fashion concepts relative to a specific fashion context.  In conjunction with GRAP2833 Fashion Design Partnered Project, you will learn strategies for image making and presentation to communicate your design ideas that are developing as a part of your own fashion practice. 

The aim of this course is to introduce industry conventions such as standard fashion product names, descriptions, fashion industry specific terms and language.  This is supported by other methods of communication within the fashion industry including image making through drawing, video and digital media. At the successful completion of this course students will have an understanding of contemporary fashion communication strategies and the relevant methods and techniques to enable them to effectively embody and express design intentions as a central part of fashion design and other fashion practices.

Objectives/Learning Outcomes/Capability Development

Program Learning Outcomes 

In this course you will develop the following program learning outcomes:

PLO 1: Demonstrate extensive and coherent knowledge of fashion design with depth and expertise in one or more areas of practice.

PLO 2:  Develop conceptual, technical, creative and communication skills to deepen and consolidate knowledge of fashion design. 

PLO 4: Critically analyse, synthesise and reflect on fashion design knowledge and techniques, in local and global practices. 

PLO 6: Communicate and produce fashion using a diverse range of presentation mediums and materials in industry specific and broader design contexts.

PLO 8: Communicate and produce fashion using a diverse range of presentation mediums and materials in industry specific and broader design contexts.

Course Learning Outcomes 

Upon successful completion of this course, you will be able to:

CLO 1: Research and investigate contemporary fashion communication principles for specific contexts.

CLO 2: Employ emergent digital media strategies for fashion production and product.

CLO 3: Utilise a range of image making strategies for the communication and presentation of a coherent design narrative.

CLO 4: Utilise appropriate industry language conventions to communicate fashion design outcomes.

Overview of Learning Activities

Your learning will be facilitated via a range of in-class and online activities that will require both individual and collaborative engagement. Class activities promote your ability to explore design, investigate, analyse and understand fashion practice.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

RMIT Library provides extensive resources for fashion and textiles students. 

Search the library and consult the Fashion and Textiles Subject Guides for more information. 

The library also provides guides on academic referencing and assistance is available via phone, chat and email.

Overview of Assessment

You will be assessed on how well you meet the course learning outcomes and on your development against the program learning outcomes. 

Assessment tasks are directly aligned with each Course Learning Outcome. They are as follows:

Assessment Task 1:  Splash Page (Presentation) (20%) 
CLO 1 

Assessment Task 2:  Website Proposal (Presentation) (30%)
CLO 2, 3 

Assessment Task 3:  Website (Digital Submission) (50%) 
CLO 2, 3, 4

Feedback will be given on all assessment tasks.

If you have a long-term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions.