Course Title: Fashion Communication Design

Part A: Course Overview

Course Title: Fashion Communication Design

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


Brunswick Campus


350H Fashion & Textiles


Sem 1 2020,
Sem 2 2020,
Sem 1 2021,
Sem 2 2021,
Sem 1 2022,
Sem 2 2022,
Sem 1 2023,
Sem 2 2023,
Sem 1 2024

Course Coordinator: Vanessa Duque Camacho

Course Coordinator Phone: By email

Course Coordinator Email:

Course Coordinator Location: Brunswick Campus

Course Coordinator Availability: By appointment

Pre-requisite Courses and Assumed Knowledge and Capabilities

Required Prior Study

Successful completion of GRAP2821 Fashion Expressions.

Alternatively, you may be able to demonstrate the required skills and knowledge before you start this course.

Course Description

This course will extend the skills and knowledge you have gained in the course GRAP2821 Fashion Expressions to enable you to effectively communicate a range of fashion concepts relative to a specific fashion context. You will learn strategies for image making and presentation to communicate your design ideas that are developing as a part of your own fashion practice. 

The aim of this course is to introduce industry conventions such as standard fashion product names, descriptions, fashion industry specific terms and language. This is supported by other methods of communication within the fashion industry including image making through drawing, video and digital media. On successful completion of this course students will gain an understanding of contemporary fashion communication strategies and the relevant methods and techniques to enable them to effectively embody and express design intentions as a central part of fashion design and other fashion practices. 

Objectives/Learning Outcomes/Capability Development

Program Learning Outcomes 

In this course you will develop the following program learning outcomes:

PLO 1: Demonstrate extensive and coherent knowledge of fashion design with depth and expertise in one or more areas of practice.

PLO 2:  Develop conceptual, technical, creative and communication skills to deepen and consolidate knowledge of fashion design. 

PLO 4: Critically analyse, synthesise and reflect on fashion design knowledge and techniques, in local and global practices. 

PLO 6: Communicate and produce fashion using a diverse range of presentation mediums and materials in industry specific and broader design contexts.


Course Learning Outcomes 

Upon successful completion of this course, you will be able to:

CLO 1: Research and investigate contemporary fashion communication principles for specific contexts.

CLO 2: Employ emergent digital media strategies for fashion production and product.

CLO 3: Utilise a range of image making strategies for the communication and presentation of a coherent design narrative.

CLO 4: Utilise appropriate industry language conventions to communicate fashion design outcomes.

Overview of Learning Activities

Your learning will be facilitated via a range of in-class activities that will require both individual and collaborative engagement. Class activities promote your ability to explore design, investigate, analyse and understand fashion practice.  

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

There are services available to support your learning through the University Library. The Library provides guides on academic referencing and subject specialist help as well as a range of study support services. For further information, please visit the Library page on the RMIT University website and the myRMIT student portal. 

Overview of Assessment

You will be assessed on how well you meet the course learning outcomes and on your development against the program learning outcomes. 

Assessment tasks are directly aligned with each Course Learning Outcome. They are as follows:

Assessment Task 1:  Website Proposal (Presentation + Digital Submission)  (50%)
CLOs: 1, 2 & 3 

Assessment Task 2:  Website (Presentation + Digital Submission) (50%) 
CLOs: 2, 3 & 4

Feedback will be given on all assessment tasks.

If you have a long-term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions.