Course Title: Professional Communication Foundations

Part A: Course Overview

Course Title: Professional Communication Foundations

Credit Points: 24.00

Important Information:  

Course Coordinator: Dr Ella Chorazy

Course Coordinator Phone: +61 3 9925 3146

Course Coordinator Email:

Course Coordinator Location: Building 9 Level 4

Course Coordinator Availability: By appointment

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

This course provides you with a foundation to the media and communication industries covered in the Professional Communication program, with a focus on interdisciplinarity. You will explore the core concepts and theories in the study of communication, and be introduced to industry practices, creative idea development and applied project work.   You will examine professional communication processes, practices, and perspectives, and investigate the way communication operates in different social, cultural, political, ethical, and organisational contexts.   Through a series of workshops and case studies you will examine industry trends and tensions, and develop your understanding about interdisciplinarity, and the intersections between the disciplines of advertising, journalism, media production, and public relations.   This course emphasises the importance of audience, purpose, and context as essential structuring elements in communication, and encourages creative, innovative, resilient, ethical, and collaborative professional practices.

Objectives/Learning Outcomes/Capability Development

Program Learning Outcomes   In this course you will develop the following program learning outcomes: 1. Demonstrate creativity, critical thinking and innovation when identifying and solving problems in diverse contexts within the professional communication field. 2. Communicate using diverse formats and strategies to audiences within and external to your discipline. 3. Work with others in a range of roles and contexts, demonstrating cultural, environmental and social awareness and ethical and reflective practice. 4. Identify, evaluate and critically analyse cultural, historical and theoretical practices which contextualise your professional practice and further study.

Upon successful completion of this course, you will be able to:   1. Explain and discuss different disciplinary theories, issues, principles and practices, and their relevance and implications for professional communication. 2. Identify, analyse and evaluate different communication artefacts and issues. 3. Apply an interdisciplinary approach to analysis and problem solving in professional communication contexts. 4. Use design processes to engage in creative problem solving and the development of communication solutions and project ideas. 5. Identify, apply and reflect on effective work practices and strategies for working in small teams.    

Overview of Learning Activities

You will be actively engaged in learning that involves a range of activities such as lectures, tutorials, seminars, project work, class discussion, individual and group activities.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems. A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.   The University Library has extensive resources for Professional Communication students. The Library has produced a subject guide that includes quality online and print resources for your studies   The Library provides guides on academic referencing and subject specialist help via your Liaison Librarian.

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment will cover both theoretical and practical aspects of your learning. Feedback will be given on all assessment tasks.   Assessment tasks   1. Case study analysis, weighting 20% (individual) Addresses Program Learning Outcomes 1 and 4, and Course Learning Outcomes 1, 2, and 3   2. Critical portfolio, weighting 40% (individual) Addresses Program Learning Outcomes 2 and 4, and Course Learning Outcomes 1, 2, 3, and 5   3. Communication project, weighting 40% (group) Addresses Program Learning Outcomes 1, 2, and 3, and Course Learning Outcomes 3, 4 and 5   If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the Program Manager or the Equitable Learning Services if you would like to find out more.   Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online