Course Title: Creative and Conceptual Approaches

Part A: Course Overview

Course Title: Creative and Conceptual Approaches

Credit Points: 12.00

Course Coordinator: Dr Jason Downs

Course Coordinator Phone: +61 3 9925 5113

Course Coordinator Email:

Course Coordinator Location: Building 80, City Campus

Course Coordinator Availability: via email

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

In order to respond to changing business environments and global shifts in focus, organisations of all sizes need to be able to innovate, create and evolve. This course focuses on creativity as a driver of organisational innovation. From non-profits, to small businesses and large corporations, to students’ own entrepreneurial start-ups, creativity and innovation is critical to providing value and ensuring long-term survival. This course delves into creative and design thinking; innovation and problem-solving in entrepreneurial and intrapreneurial contexts; and ensuring ethical and practical outcomes across a range of real-world issues and applications.

Objectives/Learning Outcomes/Capability Development


On successful completion of this course you should be able to:

  1. Explain using theory and demonstrate through practice the concepts of divergent and innovative thinking.
  2. Differentiate between various contemporary methods to identify opportunities and solve problems.
  3. Using theory, appraise creative and entrepreneurial thinking and how it can be applied to complex problem solving.
  4. Demonstrate creative, critical and ethical thinking through developing and recommending solutions to business problems and opportunities that benefit relevant stakeholders.
  5. Undertake reflective praxis regarding your progress in developing different (creative, conceptual) ways of thinking.

Overview of Learning Activities

This course is delivered as a blend of face-to-face activities and online learning. Learning will be supported through in-class and online activities such as: personal development activities; guest speakers/expert commentators; prescribed readings; practical tasks; seeking and providing peer feedback; and reflective praxis.

Overview of Learning Resources

Various learning resources are available online through MyRMIT Studies/Canvas. Class activities, recordings, notes and outcomes are posted on Canvas.

Resources are also available online through RMIT Library databases and other facilities. Visit the RMIT library website for further details. Assistance is available online via our chat and email services, face to face at our campus libraries or via the telephone on (03) 9925 2020.

Additional resources and/or sources to assist your learning will be identified by your course coordinator and will be made available to you as required during the teaching period.

Overview of Assessment

The assessment tasks, their weighting and the course learning outcomes to which they are aligned are as follows.

Assessment Task 1: 20%
Linked CLOs: 1, 2, 3

Assessment Task 2: 40%
Linked CLOs: 3, 4

Assessment Task 3: 40%
Linked CLOs: 1, 2, 3, 4, 5

Feedback will be provided throughout the semester in class and/or in online forums through individual and group feedback on progress, outcomes and approaches, and by individual consultation.