Course Title: Playful Media & Everyday Creativities

Part A: Course Overview

Course Title: Playful Media & Everyday Creativities

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


City Campus


345H Media and Communication


Sem 2 2022

Course Coordinator: Ingrid Richardson

Course Coordinator Phone: +61 3 9925 5608

Course Coordinator Email:

Course Coordinator Location: RMIT City Campus

Course Coordinator Availability: Weekdays

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

Everyday media practices have become increasingly playful and gamified – what scholars in the field call ‘the playful turn’ in contemporary culture. Games and game-like features are now fully integrated into social media, mobile media and location-based applications, and creative media play more broadly defines much of our online engagement and user-generated content.

In this course you will explore the effects and implications of today’s playful media ecologies and gain an understanding of key ideas in the field. This knowledge will be applied in written assessments, critical analysis, and the collaborative design of a playful media intervention.

Objectives/Learning Outcomes/Capability Development

This is an Option course, which will complement the learning outcomes you are developing in your program.

Course Learning Outcomes

Upon successful completion of this course, you will be able to:

  1. Identify and discuss the significance of play in society, and of ‘the playful turn’ in contemporary media practices using theories and conceptual frameworks.
  2. Discuss and debate relevant theories and frameworks and apply them to a range of playful media applications and creative content.
  3. Critically discuss the potential of games and playful media for social change and transformation.
  4. Work collaboratively with others in the development of a playful media intervention in the form of a paper prototype.
  5. Present, reflect on and evaluate your own and other’s playful media interventions.

Overview of Learning Activities

You will be actively engaged in a range of learning activities such as lectures, seminars, class discussion, individual and group activities. Delivery may be face to face, online or a mix of both.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems. Resources will include reference lists, library resources, lecture slides and notes.

There are services available to support your learning through the University Library. The Library provides guides on academic referencing and subject specialist help as well as a range of study support services. For further information, please visit the Library page on the RMIT University website and the myRMIT student portal.

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes.

Assessment Task 1: Essay (on the significance of play in contemporary media practices), 25%, CLO1, CLO2

Assessment Task 2: Critical Analysis (of playful media app or user-created content), 25%, CLO1, CLO2, CLO3

Assessment Task 3: Playful Media Intervention (paper prototype), 40% CLO3, CLO4

Assessment Task 4: Presentation and Peer Assessment, (10%), CLO4, CLO5

Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions.