Course Title: Asian Media and Communication

Part A: Course Overview

Course Title: Asian Media and Communication

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


City Campus


345H Media and Communication


Sem 2 2022,
Sem 2 2023


Singapore Inst of Management


345H Media and Communication


Offsh3 22,
Offsh3 23


RMIT University Vietnam


345H Media and Communication


Viet1 2023,
Viet2 2023,
Viet3 2023,
Viet1 2024


RMIT Vietnam Hanoi Campus


345H Media and Communication


Viet1 2023,
Viet2 2023,
Viet3 2023,
Viet1 2024

Course Coordinator: Dr Chengju Huang

Course Coordinator Phone: +61 3 9925 8718

Course Coordinator Email:

Course Coordinator Location: 9.5.26

Course Coordinator Availability: By appointment

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

In this course you will examine media and communication in Asia in the age of digitisation and globalisation.

You will be introduced to a range of theoretical approaches and their application in the Asian media and communication practices. Those approaches include comparative media theories, journalism and propaganda, media control and monopolization, media convergence, new/social media and networked society. You will also explore media and communication practices from the perspectives of the government, the industry, the public and individual citizens in both local and global contexts. 

Objectives/Learning Outcomes/Capability Development

Program Learning Outcomes 

If you are enrolled in this course as a Minor studies course or an option you will develop the following program learning outcome: 

  • Identify, evaluate and critically analyse cultural, social, political and theoretical practices which contextualise your professional practice and further study 

For students enrolled in this course as a core course, you will develop  the following program learning outcomes: 

  • Critically analyse, synthesise and reflect on professional communication in both local and global contexts 
  • Identify, evaluate and critically analyse cultural, social, political and theoretical practices which contextualise your professional practice and further study 

Course Learning Outcomes 

Upon successful completion of this course, you will be able to: 

  1. Explain communication and media theories and their application in the Asian context
  2. Analyse the key political, social, cultural and technological factors that have influenced the development of Asian media and communication systems and industries
  3. Identify and critically discuss the opportunities and challenges in relation to Asian media and communication
  4. Examine and analyse? the development of Asian media and communication from both local and global perspectives 

Overview of Learning Activities

You will be actively engaged in a range of learning activities which may include project work, lectures, tutorials, class discussion, individual and group activities. Delivery may be face to face, online or a mix of both 

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems. 

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning. 

There are also services and resources available to support your learning through the University Library. The Library provides support from librarians and academic skills advisors via the Ask The Library service as well as range of study support services such as assistance with assignment writing, referencing and academic integrity. For further information, please visit the Library page on the RMIT University website and the myRMIT student portal. 

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment will cover both theoretical and practical aspects of your learning. 

Feedback will be given on all assessment tasks. 

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Equitable Learning Services if you would like to find out more. 

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions. 

Assessment Tasks Tast 1: Group Project
Weighting: 35% (group)
Addressing course learning outcomes: 2, 3 

Task 2: Short essay
Weighting: 25% (individual)
Addressing course learning outcomes: 1, 2, 4

Task 3: Major essay
Weighting: 40% (individual)
Addressing course learning outcomes: 1, 2, 3,