Course Title: Social Media Communication

Part A: Course Overview

Course Title: Social Media Communication

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


City Campus


345H Media and Communication


Sem 2 2022

Course Coordinator: Dr James Meese

Course Coordinator Phone: +61 3 9925 0797

Course Coordinator Email:

Course Coordinator Location: 009.04.011

Course Coordinator Availability: Contact Course Coordinator

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

This course introduces you to social media as a key object of media and communication studies. You will explore social media as a dynamic field for emergent practices in relation to online activities and networks, as well as a site of industry and government activity.

In the course you will consider the key role of different social media technologies and platforms in the history of the internet, as well some of the ethical and regulatory concerns that have emerged. You will examine a range of developments and issues, including digital communities, online ethics, social media networks and the role of algorithms. The course will give you an enhanced appreciation of how social media platforms can be used by communication professionals.

Objectives/Learning Outcomes/Capability Development

This is an Option course, which will complement the learning outcomes you are developing in your program.

Course Learning Outcomes

Upon successful completion of this course, you will be able to:

  1. Describe and discuss the impact of social media on communication practices and industries.
  2. Analyse social media using key concepts and theories from media and communication studies.
  3. Identify and describe emergent work activities and roles of social media professionals in communication and creative industries.
  4. Critically discuss ethical and regulatory questions in relation to social media.

Overview of Learning Activities

You will be actively engaged in a range of learning activities such as lectures, tutorials, seminars, project work, class discussion, individual and group activities. Delivery may be face to face, online or a mix of both.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems. A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

There are services available to support your learning through the University Library. The University Library has extensive resources for Media and Communication students. The Library has produced a subject guide that includes quality online and print resources for your studies

The Library provides guides on academic referencing and subject specialist help as well as a range of study support services. For further information, please visit the Library page on the RMIT University website and the myRMIT student portal.

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment will cover both theoretical and practical aspects of your learning.

Assessment Tasks

Task 1: Client needs analysis
Weighting: 30% (Individual)
Addressing course learning outcomes: 1, 2
Task 2: Multi-platform social strategy
Weighting: 40% (Individual)
Addressing course learning outcomes: 2, 3, 4
Task 3: Group Project
Weighting: 30% (Group)
Addressing course learning outcomes: 1, 2, 4

Feedback will be given on all assessment tasks.

If you have a long-term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions.