Course Title: Social Media Communication

Part A: Course Overview

Course Title: Social Media Communication

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


City Campus


345H Media and Communication


Sem 2 2022,
Sem 2 2023,
Sem 2 2024

Course Coordinator: Dr Alexa Scarlata

Course Coordinator Phone: +61 3 9925 4377

Course Coordinator Email:

Course Coordinator Location: Building 9, Level 4

Course Coordinator Availability: By appointment- Email Course Coordinator

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

This course introduces you to social media as a key object of media and communication. You will consider the role of different social media technologies and platforms across the history of the internet and examine a range of current issues relevant to communication industries. You will also develop skills to support the strategic use of social media platforms and associated digital tools for effective communication.  

As part of this course, you will undertake learning activities/assessment to engage and connect you with industry relevant to your current studies.

Objectives/Learning Outcomes/Capability Development

Program Learning Outcomes 

  • PLO1: Practise professional communication in diverse contexts while actively contributing to a more sustainable world and engaging with First Nations and globally inclusive perspectives.
  • PLO5: Establish and continue to grow communication knowledge and skills by applying disciplinary and interdisciplinary expertise in real world contexts. 

Course Learning Outcomes

Upon successful completion of this course, you will be able to:

  1. Describe and discuss the impact of social media on communication practices and industries.
  2. Identify and analyse existing social media content and user practices.
  3. Develop an evidence-based communication strategy.
  4. Create social media outputs that are aligned with a broader strategic context

Overview of Learning Activities

You will be actively engaged in a range of learning activities such as lectures, tutorials, seminars, project work, class discussion, individual and group activities. Delivery may be face to face, online or a mix of both.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems. A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

There are services available to support your learning through the University Library. The University Library has extensive resources for Media and Communication students. The Library has produced a subject guide that includes quality online and print resources for your studies

The Library provides guides on academic referencing and subject specialist help as well as a range of study support services. For further information, please visit the Library page on the RMIT University website and the myRMIT student portal.

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment will cover both theoretical and practical aspects of your learning.

Assessment Tasks

Assessment task 1: Social Audit
Weighting: 30% 
Addressing course learning outcomes: 2, 3
Assessment task 2: Multi-platform social strategy
Weighting: 40% 
Addressing course learning outcomes: 2, 3, 4

Assessment task 3: Group Presentation (from weeks 7 - 12, during tutorials) 
Weighting: 30%
Addressing course learning outcomes: 1, 2 

Feedback will be given on all assessment tasks.

If you have a long-term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions.