Course Title: Beyond the Frame: Technologies, Industries and Audiences

Part A: Course Overview

Course Title: Beyond the Frame: Technologies, Industries and Audiences

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


City Campus


345H Media and Communication


Sem 1 2022,
Sem 1 2023

Course Coordinator: Dr Shweta Kishore

Course Coordinator Phone: +61 3 9925 6180

Course Coordinator Email:

Course Coordinator Location: Building 9, Level 4

Course Coordinator Availability: By appointment or via email

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

In this course you will examine the impact of technologies, industries and audiences on the production of meaning in film texts. You will explore: extra-textual elements including publicity, marketing and advertising within film and media industries; the impact of new technologies such as sound, wide-screen and streaming; censorship in film and television; and particular reception contexts. 

Objectives/Learning Outcomes/Capability Development

Program Learning Outcomes 

In this course you will develop the following program learning outcome: 

  • Identify, evaluate and critically analyse cultural, historical and theoretical practices which contextualise your professional practice and further study. 

Course Learning Outcomes 

Upon successful completion of this course, you will be able to: 

  1. Describe the extra-textual factors that affect the production of meaning, including filmmaking, distribution, exhibition and reception contexts.
  2. Read specific cinematic texts in relation to their historical and industrial contexts.
  3. Critically discuss the cinema as a changing technological and industrial complex.
  4. Describe and analyse meaning production in the cinema as a product of the interplay between textual and contextual elements

Overview of Learning Activities

You will be actively engaged in a range of learning activities such as lectures, tutorials, seminars, project work, class discussion, individual and group activities. Delivery may be face to face, online or a mix of both. 

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems. 

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

The Library provides guides on academic referencing: and subject specialist help via your Liaison Librarian.There are services available to support your learning through the University Library. The Library provides guides on academic referencing and subject specialist help as well as a range of study support services. For further information, please visit the Library page on the RMIT University website and the myRMIT student portal. 

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. 

Assessment Tasks 

There are three assessment tasks. 

Task 1: Extra-textual analysis (20%) (CLO 1 & 2) 

Task 2: Exhibition contexts case study (35%) (CLO 1, 2 & 3) 

Task 3: Research Essay (45%) (CLO 1, 2, 3 & 4)

Feedback will be given on all assessment tasks. 

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more. 

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions.