Course Title: Understanding the Business Environment

Part A: Course Overview

Course Title: Understanding the Business Environment

Credit Points: 12.00

Important Information:

Please note that this course may have compulsory in-person attendance requirements for some teaching activities. 

To participate in any RMIT course in-person activities or assessment, you will need to comply with RMIT vaccination requirements which are applicable during the duration of the course. This RMIT requirement includes being vaccinated against COVID-19 or holding a valid medical exemption. 

Please read this RMIT Enrolment Procedure as it has important information regarding COVID vaccination and your study at RMIT:

Please read the Student website for additional requirements of in-person attendance: 

Please check your Canvas course shell closer to when the course starts to see if this course requires mandatory in-person attendance. The delivery method of the course might have to change quickly in response to changes in the local state/national directive regarding in-person course attendance. 

Flexible Terms

Course Code




Learning Mode

Teaching Period(s)


City Campus


610P BUS Portfolio Office


JanJun2022 (All)

Course Coordinator: Professor Robert Hoffmann

Course Coordinator Phone: +61 3 9925 5447

Course Coordinator Email:

Course Coordinator Location: City Campus

Course Coordinator Availability: Appointment by Email

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

Business operates in a complex environment of internal, external and global forces. Navigating this environment successfully ultimately determines businesses’ social and financial performance. This course provides a thorough but practical understanding of this environment to allow future business leaders to make sustainable decisions and manage the complexity involved. We will introduce you to the purposes of business in society as well as its functional units and internal environment that allow it to fulfil them. The external business environment of markets, industries and government are examined next. Finally, we turn to the international environment of businesses operating across distance, borders and cultures as well as the global challenges this brings. We will introduce you to practical decision tools to manage each of the environmental forces that businesses face. Our introduction to business environments and decision tools is based on the collective insights of all the business school disciplines (economics, finance, marketing, management, accounting, information systems) to inform your future course choices. This course will also introduce and begin to embed practices relating to the Business Graduate Folio, an e-portfolio that is integrated throughout the Bachelor of Business curriculum and a requirement for the capstone close of the program.

Objectives/Learning Outcomes/Capability Development


Upon successful completion of this course, you will be able to:

CLO1: Explain how business is affected by the many different types of environments in which it operates, the main features of the business environment and its main institutions.

CLO2: Analyse how different theories relevant to business apply to different components of the business ecosystem.

CLO3: Identify the different modes of engagement with international markets and explore the interconnectedness between these and the economic, legal, governmental, political, regulatory, cultural and other environments in which expanding companies operate.

CLO4: Use multiple perspectives to interpret and analyse real problems in a global business environment.

CLO5: Curate your personal, reflective Bachelor of Business eportfolio for a range of narratives/uses including documenting achievement of the program learning outcomes and for the purpose of future careers and employability skills.

Overview of Learning Activities

In this course you will be encouraged to be an active learner. Your learning will be supported through various learning activities. This may include quizzes; assignments; prescribed readings; sourcing, researching and analysing specific information; solving problems; conducting presentations; producing written work and collaborating with peers on set tasks or projects.

Overview of Learning Resources

Various learning resources are available online through MyRMIT Studies/Canvas. The lecture notes and workshop notes are posted on Canvas.

RMIT Library provides extensive resources, services and study spaces. All RMIT students have access to scholarly resources including course related material, books, e-books, journals and databases.

Computers and printers are available at every Library. You can access the Internet and Library e-resources. You can also access the RMIT University wireless network in the Library.

Contact: Ask the Library for assistance and information on Library resources and services: Study support is available for assistance with assignment preparation, academic writing, information literacy, referencing, maths and study skills.  Additional resources and/or sources to assist your learning will be identified by your course coordinator and will be made available to you as required during the teaching period.

Overview of Assessment

The assessment tasks, their weighting and the course learning outcomes to which they are aligned are as follows:

Assessment Task 1: 20%
Linked CLOs: 1, 2, 3

Assessment Task 2: 40%
Linked CLOs: 1, 2, 3, 4, 5

Assessment Task 3: 40%
Linked CLOs: 1, 2, 3, 4, 5