Course Title: Social Marketing and Consumer Wellbeing

Part A: Course Overview

Course Title: Social Marketing and Consumer Wellbeing

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


City Campus


625H Economics, Finance and Marketing


Sem 1 2024

Course Coordinator: Professor Kate Westberg

Course Coordinator Phone: +61 (3) 99255512

Course Coordinator Email:

Course Coordinator Location: Melbourne Campus Building 80

Course Coordinator Availability: By appointment via email

Pre-requisite Courses and Assumed Knowledge and Capabilities

Required Prior Study:

Course ID 008953  Marketing Principles

Course Description

Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviour in ways that benefit individuals and communities for the greater social good. Social marketing practice integrates research, best practice, theory, audience and partnership insight, to inform the delivery of targeted social change programs that are effective, efficient, equitable and sustainable.

This course will introduce you to social marketing concepts and frameworks. You will use these concepts to analyse key health, social and environmental issues and develop innovative social marketing strategies to address these challenges and enhance the wellbeing of individuals and the wider community.

Objectives/Learning Outcomes/Capability Development


On successful completion of this course, you will be able to:

CLO1: Evaluate and synthesise knowledge related to the complex environmental, commercial, social and individual factors that facilitate or inhibit individual/consumer and community wellbeing.

CLO2: Demonstrate an understanding of how individuals, stakeholders, institutions, structures and systems interact and influence social change.

CLO3: Develop and communicate social marketing strategies to address health, social and environmental challenges.

CLO4: Apply social marketing principles and frameworks to design and implement social marketing programs that create social change.

CLO5: Critically evaluate the effectiveness and ethical implications of social marketing strategies.

Overview of Learning Activities

In this course you will be encouraged to be an active learner. Your learning will be supported through various learning activities. These may include quizzes; assignments; prescribed readings; sourcing, researching and analysing specific information; solving problems; conducting presentations; producing written work and collaborating with peers on set tasks or projects.

Overview of Learning Resources

Various learning resources are available online through MyRMIT Studies/Canvas. The lecture notes and workshop notes are posted on Canvas.

RMIT Library provides extensive resources, services and study spaces. All RMIT students have access to scholarly resources including course related material, books, e-books, journals and databases.

Computers and printers are available at every Library. You can access the Internet and Library e-resources. You can also access the RMIT University wireless network in the Library.

Contact: Ask the Library for assistance and information on Library resources and services: Study support is available for assistance with assignment preparation, academic writing, information literacy, referencing, maths and study skills.  Additional resources and/or sources to assist your learning will be identified by your course coordinator and will be made available to you as required during the teaching period.

Overview of Assessment

The assessment tasks, their weighting and the course learning outcomes to which they are aligned are as follows:

Assessment Task 1: 30%

Linked CLOs 1, 2

Assessment Task 2: 30%

Linked CLOs 1, 2, 3

Assessment Task 3: 40%

Linked CLOs 3, 4, 5

Feedback will be provided throughout the semester in class and/or in online forums through individual and group feedback on practical exercises and by individual consultation.