Course Title: Media: Power and Persuasion

Part A: Course Overview

Course Title: Media: Power and Persuasion

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


City Campus


TRN RMIT Training


Term1 2023,
Term2 2023,
Term1 2024,
Term2 2024


RMIT University Vietnam


TRN RMIT Training


Viet1 2023,
Viet2 2023,
Viet1 2024

Course Coordinator: Matthew Watts

Course Coordinator Phone: +61 39925 5089

Course Coordinator Email:

Course Coordinator Location: Level 5, B108

Course Coordinator Availability: 9AM - 5PM

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

This course is designed to introduce you to the study of media and develop skills in analysing media in a range of forms including film, television, print and advertising.  You will study how media texts construct meaning and how audiences interpret meaning from media texts. You will also study how the media industry changes over time as new technologies develop. There is an emphasis on the production and consumption of media texts. You will take this knowledge and use it to produce and exhibit your own media products, individually and collaboratively. This course will develop your oral, written, research and production skills in the area of communication and the media.

Objectives/Learning Outcomes/Capability Development

See Learning Outcomes.

Program Learning Outcomes:

  1. Apply the rules of, and expectations for, academic study and assume responsibility for your own actions to work effectively as an individual and/or as a member of a group;
  2. Develop and express ideas through independent reading, the creation of images, and the collection and interpretation of data and information; 
  3. Communicate ideas with clarity, logic, and originality in both spoken and written English;
  4. Construct coherent arguments, narratives or justifications of issues, problems or technical processes when undertaking analytical, practical or creative tasks; and
  5. Use a range of contemporary digital and learning technologies, tools and methods common to the discipline.

Course Learning Outcomes:

  1. Analyse and evaluate how media narratives are constructed to appeal to the intended audience recognizing the context and purpose for which each was created. 
  2. Understand and engage with the ways in which powerful narrative can inform and influence the intended audience.
  3. Capture images and moving media through use of digital cameras and post-production techniques to generate content for use in a production incorporating lighting techniques as well as effective audio where appropriate.
  4. Develop and document a media production design in a selected media form for a specified audience that justifies the choices made.

Overview of Learning Activities

This course includes a blend of didactic, active, and collaborative learning activities designed to meet the needs of international students. The course encourages the process of inquiry, application and reflection through student centred learning and teaching activities including practical work in studio environments and laboratories . In doing so, there will be a focus on the development of critical and analytical thinking skills that promote problem solving, independent research skills and group work. Students will develop their technology skills through engagement in formative and summative assessments. The course will maximise the use of the learning management system by incorporating flipped and blended methodologies. This may be complemented by guest lectures, excursions and speakers with discipline specific work life expertise to further connect content to the professional world and generate opportunities for reflective practice.

Overview of Learning Resources

Various learning resources are available through RMIT’s learning management system,  Canvas. In addition to assessment details and a study schedule, you will also be provided with links to relevant course information, class activities and communication tools. 

Other learning resources are also available online through RMIT Library. Visit the RMIT library website for further details. Academic and learning support is provided through Study Success at RMIT Training. The Foundation Studies home group program will also provide support, navigating university systems, advice on living and studying in Melbourne as well as explaining RMIT university policy and procedures.

Additional resources and/or sources to assist your learning will be identified by your course coordinator and will be made available to you as required during the teaching period.

Overview of Assessment

 Assessment Weighting 
Written Analysis of Media  20%
Annotated Still Photography Folio  25%
Individual Production  25%
Collaborative Production  30%