Course Title: Fundamentals of Visual Communication

Part A: Course Overview

Course Title: Fundamentals of Visual Communication

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


City Campus


TRN RMIT Training


Term1 2022,
Term2 2022,
Term1 2023,
Term2 2023,
Term1 2024,
Term2 2024


RMIT University Vietnam


TRN RMIT Training


Viet2 2022,
Viet1 2023,
Viet1 2024

Course Coordinator: Matthew Watts

Course Coordinator Phone: +61 3992 55089

Course Coordinator Email:

Course Coordinator Location: Level 5, Bldg 108

Course Coordinator Availability: Mon - Fri 9-5 pm

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

This course will introduce you to the fundamental principles of visual communication as key building blocks of art and design practice. There is a focus on the importance of the design process as an approach, and a set of tools, for creative problem solving.  Phases of the design process will then be employed in a variety of projects and activities during the course. Based on real-world scenarios, these will introduce and present opportunities to explore related design career fields and associated practice. This will require the critical analysis of research and examples of art and design, as well as creative thinking strategies and development of the ability to evaluate your own design ideas.  

Objectives/Learning Outcomes/Capability Development

See Learning Outcomes.

Program Learning Outcomes:

  1. Apply the rules of, and expectations for, academic study and assume responsibility for your own actions to work effectively as an individual and/or as a member of a group;
  2. Develop and express ideas through independent reading, the creation of images, and the collection and interpretation of data and information; 
  3. Communicate ideas with clarity, logic, and originality in both spoken and written English;
  4. Construct coherent arguments, narratives or justifications of issues, problems or technical processes when undertaking analytical, practical or creative tasks; and
  5. Use a range of contemporary digital and learning technologies, tools and methods common to the discipline.

Course Learning Outcomes:

  1. Recognise the fundamental principles of visual communication and identify their use in various design fields
  2. Describe key design themes and practices and their role in the design process
  3. Investigate, develop, evaluate and refine design ideas in response to a brief.
  4. Produce and present effective design solutions through the combined application of design principles, elements and processes.

Overview of Learning Activities

This course includes a blend of didactic, active, and collaborative learning activities designed to meet the needs of international students. The course encourages the process of inquiry, application and reflection through student centred learning and teaching activities including practical work in studio environments and laboratories . In doing so, there will be a focus on the development of critical and analytical thinking skills that promote problem solving, independent research skills and group work. Students will develop their technology skills through engagement in formative and summative assessments. The course will maximise the use of the learning management system by incorporating flipped and blended methodologies. This may be complemented by guest lectures, excursions and speakers with discipline specific work life expertise to further connect content to the professional world and generate opportunities for reflective practice.

Overview of Learning Resources

Various learning resources are available through RMIT’s learning management system,  Canvas. In addition to assessment details and a study schedule, you will also be provided with links to relevant course information, class activities and communication tools. 

Other learning resources are also available online through RMIT Library. Visit the RMIT library website for further details. Academic and learning support is provided through Study Success at RMIT Training. The Foundation Studies home group program will also provide support, navigating university systems, advice on living and studying in Melbourne as well as explaining RMIT university policy and procedures.

Additional resources and/or sources to assist your learning will be identified by your course coordinator and will be made available to you as required during the teaching period.

Overview of Assessment

Assessment Weighting
Design Principles Test 10%
Typography 20%

Written analysis 10%
Typeface selection and application 10%

Identity Project


Developmental work 5%
Final design 25%

Unity Project


Developmental work 5%
Oral presentation 10%
Final design 25%