Course Title: Fundamentals of Visual Communication

Part A: Course Overview

Course Title: Fundamentals of Visual Communication

Credit Points: 12.00

Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

GRAP2989

City Campus

Preparatory

TRN RMIT Training

Face-to-Face

Term2 2022

GRAP2990

RMIT University Vietnam

Preparatory

TRN RMIT Training

Face-to-Face

Viet2 2022

Course Coordinator: Matthew Watts

Course Coordinator Phone: +61 3 9925 5089

Course Coordinator Email: rmit.training.fs.team.leaders@rmit.edu.au

Course Coordinator Location: Level 4, B108


Pre-requisite Courses and Assumed Knowledge and Capabilities

None.


Course Description

This course will introduce you to the fundamental principles of visual communication as key building blocks of art and design practice. There is a focus on the importance of the design process as an approach, and a set of tools, for creative problem solving.  Phases of the design process will then be employed in a variety of projects and activities during the course. Based on real-world scenarios, these will introduce and present opportunities to explore related design career fields and associated practice. This will require the critical analysis of research and examples of art and design, as well as creative thinking strategies and development of the ability to evaluate your own design ideas.  


Objectives/Learning Outcomes/Capability Development

See Learning Outcomes.


Program Learning Outcomes:

  1. Apply the rules of, and expectations for, academic study and assume responsibility for your own actions to work effectively as an individual and/or as a member of a group;
  2. Develop and express ideas through independent reading, the creation of images, and the collection and interpretation of data and information; 
  3. Communicate ideas with clarity, logic, and originality in both spoken and written English;
  4. Construct coherent arguments, narratives or justifications of issues, problems or technical processes when undertaking analytical, practical or creative tasks; and
  5. Use a range of contemporary digital and learning technologies, tools and methods common to the discipline.

Course Learning Outcomes:

  1. Recognise the fundamental principles of visual communication and identify their use in various design fields
  2. Describe key design themes and practices and their role in the design process
  3. Investigate, develop, evaluate and refine design ideas in response to a brief.
  4. Produce and present effective design solutions through the combined application of design principles, elements and processes.


Overview of Learning Activities

This course includes a blend of didactic, active, and collaborative learning activities designed to meet the needs of international students. The course encourages the process of inquiry, application and reflection through student centred learning and teaching activities including practical work in studio environments and laboratories . In doing so, there will be a focus on the development of critical and analytical thinking skills that promote problem solving, independent research skills and group work. Students will develop their technology skills through engagement in formative and summative assessments. The course will maximise the use of the learning management system by incorporating flipped and blended methodologies. This may be complemented by guest lectures, excursions and speakers with discipline specific work life expertise to further connect content to the professional world and generate opportunities for reflective practice.


Overview of Learning Resources

Various learning resources are available through RMIT’s learning management system,  Canvas. In addition to assessment details and a study schedule, you will also be provided with links to relevant course information, class activities and communication tools. 

Other learning resources are also available online through RMIT Library. Visit the RMIT library website for further details. Academic and learning support is provided through Study Success at RMIT Training. The Foundation Studies home group program will also provide support, navigating university systems, advice on living and studying in Melbourne as well as explaining RMIT university policy and procedures.

Additional resources and/or sources to assist your learning will be identified by your course coordinator and will be made available to you as required during the teaching period.


Overview of Assessment

Assessment Type Assessment Description Weighting
Design Principles Test

This online test will require you to demonstrate your understanding of the fundamental principles of art and design. Your descriptions must also include appropriate application of related art and design terminology.

10%
Typography

This assessment will require you to respond to a theme with the selection and application of typefaces. You will demonstrate your understanding of typographic principles and terminology through discussion and the appropriate selection of type. The research phase of this assessment will include a written analysis of a piece of typographic design, chosen from a selection provided by your teacher.

20%

Written analysis 10%
Typeface selection and application 10%

Identity Project

This project focuses on the fundamental nature of identity and how this, and your own lived experience, relates to real-world design application including branding and logo design. This will require that you demonstrate an understanding of design principles and typography by combining these with ideas of identity and commercial and audience considerations. The final submission will include the resolution and production of a design, as well as annotated research and developmental documentation demonstrating application of design process. You will also deliver an informal presentation to your classmates, explaining the thinking behind your final design. (This presentation will not be assessed)

30%

Developmental work 5%
Final design 25%

Unity Project

The final assessment presents the culmination of all previous learning in this course. This will involve a layout composition uniting a variety of principles and elements of design, including typography and symbolism, and requiring you to demonstrate a broad understanding of all topics covered throughout the course. It will also involve the consideration of user interfaces and interaction. You will have the opportunity to develop a specific component of the design brief for this project. You will also deliver a formal oral presentation to the class to explain and argue the success your final design solution.

40%

Developmental work 5%
Oral presentation 10%
Final design 25%