Course Title: Managing Cross-border e-Commerce in the Digital Era

Part A: Course Overview

Course Title: Managing Cross-border e-Commerce in the Digital Era

Credit Points: 12.00

Course Coordinator: Associate Professor David Liu

Course Coordinator Phone: 03 9925 3951

Course Coordinator Email:

Course Coordinator Location: City campus 80.9.29

Course Coordinator Availability: By appointment

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

With digitalisation and the rise of online platforms and transactions, cross-border e-commerce has not only grown rapidly but also significantly improved trade across international borders. In this course, you will review and critically analyse a variety of contemporary issues that are crucial to managing cross-border e-commerce in the digital era. You will develop your skills and abilities to evaluate business opportunities, adopt suitable operating strategies, and deal with related challenges to succeed in the ecosystem of cross-border e-commerce in international markets. 


The course is divided into three parts: overview of cross-border e- commerce; cross-border e-commerce business models and operations; future trends and challenges of cross-border e-commerce. This course includes a work integrated learning (WIL) experience in which your knowledge and skills will be applied and assessed in a real or simulated workplace context in the field of cross-border e-commerce. 

Objectives/Learning Outcomes/Capability Development


On successful completion of this course you will be able to: 


CLO1: Analyse contemporary business trends and practices in the cross-border ecommerce contexts

CLO2: Critically analyse and evaluate opportunities and challenges in the ecosystem of cross-border e-commerce businesses.

CLO3: Integrate knowledge, skills and abilities to deal with the main issues and challenges in operating cross-border e-commerce businesses. 

CLO4: Critically evaluate local and international cross-border e-commerce trends and collaboratively develop strategies to keep the business sustainable and competitive in global markets.

Overview of Learning Activities

This course will comprise three parts with eleven modules on cross-border e-commerce. You’re expected to complete three assessment tasks individually and within groups. Your learning will be supported through various in-class and online activities, including in-class and online activities; prescribed readings; analysing video material; case studies; sourcing, researching and analysing specific information; in-class discussions and presentations; collaborating with peers on set tasks or projects.  


As a WIL course, you will have the opportunity to participate in industry engaged learning and teaching activities such as guest lectures and an industry project in which feedback from industry is integral to your experience. 

Overview of Learning Resources

Various learning resources are available online through myRMIT/Canvas. In addition to topic notes, assessment details and a study schedule, you may also be provided with links to relevant online information, readings, audio and video clips and communication tools to facilitate collaboration with your peers and to share information.   


RMIT Library provides extensive resources, services and study spaces. All RMIT students have access to scholarly resources including course related material, books, e-books, journals and databases.  


Computers and printers are available at every Library. You can access the Internet and Library e-resources. You can also access the RMIT University wireless network in the Library.  


Contact: Ask the Library for assistance and information on Library resources and services: Study support is available for assistance with assignment preparation, academic writing, information literacy, referencing, maths and study skills.  Additional resources and/or sources to assist your learning will be identified by your course coordinator and will be made available to you as required during the teaching period.  

Overview of Assessment

The assessment tasks, their weighting and the course learning outcomes to which they are aligned are as follows: 


Assessment Task 1: 20% 

Linked CLOs: 1, 2 

Assessment Task 2: 40% 

Linked CLOs: 1, 2, 3, 4 

Assessment Task 3: 40%  

Linked CLOs: 1, 2, 3, 4 


Feedback will be provided throughout the semester in online forums through individual and group feedback on practical exercises and by individual consultation.