Course Title: Introduction to Digital Communication
Part A: Course Overview
Course Title: Introduction to Digital Communication
Credit Points: 12.00
Terms
Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
COMM2906 |
City Campus |
Undergraduate |
345H Media and Communication |
Face-to-Face |
Sem 1 2024, Sem 1 2025 |
COMM2939 |
RMIT University Vietnam |
Undergraduate |
345H Media and Communication |
Face-to-Face |
Viet1 2025, Viet2 2025 |
COMM2940 |
RMIT Vietnam Hanoi Campus |
Undergraduate |
345H Media and Communication |
Face-to-Face |
Viet1 2025, Viet2 2025 |
Course Coordinator: Ben Lyall
Course Coordinator Phone: Please contact via email
Course Coordinator Email: ben.lyall@rmit.edu.au
Course Coordinator Location: City Campus, Building 9 Level 4
Course Coordinator Availability: Email to arrange appointment
Pre-requisite Courses and Assumed Knowledge and Capabilities
None.
Course Description
Although we all engage with digital settings in our everyday lives, professional use of digital communication requires advanced knowledge and skills for effective use. This course introduces you to professional practices, key social issues and creative applications in digital communication. You will develop your knowledge of digital communication’s uses in professions, industries, society and everyday life, and gain skills in developing and managing compelling digital content. You will develop critical skills for assessing digital issues, content and practices based on evidence and analysis. You will also gain skills and knowledge to explain key concepts in digital communication and professional practice.
Objectives/Learning Outcomes/Capability Development
Program Learning Outcomes
This course contributes to the following BP354 Bachelor of Professional Communication Program Learning Outcomes:
- PLO2: Examine current debates about digital communication, its role in society and industry, and account for wider implications.
- PLO3: Apply basic research skills to build evidence-based positions and analyse case studies.
Course Learning Outcomes
Upon successful completion of this course, you will be able to:
- Use common professional digital tools to produce creative outputs;
- Examine current debates about digital communication, its role in society and industry, and account for wider implications;
- Apply basic research skills to build evidence-based positions and analyse case studies.
- Identify key digital communication industries, professions and practices.
Overview of Learning Activities
You will be engaged in learning that involves a range of activities including face-to-face seminars/workshops, tutorials, group and class discussion, online activities and individual and group research.
Overview of Learning Resources
RMIT will provide you with resources and tools for learning in this course through our online systems.
Digital resources (short introductory videos, reading material, notes and short activities) will be provided on Canvas.
A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.
There are services available to support your learning through the University Library. The Library provides guides on academic referencing and subject specialist help as well as a range of study support services. For further information, please visit the Library page on the RMIT University website and the myRMIT student portal.
The Library has produced a subject guide for Professional Communication that includes quality online and print resources for your studies: http://rmit.libguides.com/media-and-communication. The Library also provides guides on academic referencing: https://www.rmit.edu.au/library/study/referencing.
Overview of Assessment
You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes.
Assessment Tasks
Assessment Task 1: Team case study presentation
Weighting: 30% (group)
Addressing course learning outcomes: 1, 2 & 3
Assessment Task 2: Creative portfolio and summary
Weighting: 30% (Individual)
Addressing course learning outcomes: 1 & 4
Assessment Task 3: Essay
Weighting: 40% (Individual)
Addressing course learning outcomes: 2, 3 & 4
Feedback will be given on all assessment tasks.
If you have a long-term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.
Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions.