Course Title: Creative Advertising Futures

Part A: Course Overview

Course Title: Creative Advertising Futures

Credit Points: 12.00


Course Coordinator: Ms Fiona Finn

Course Coordinator Phone: +61 3 9925 0187

Course Coordinator Email: fiona.finn@rmit.edu.au

Course Coordinator Availability: Please email for an appointment


Pre-requisite Courses and Assumed Knowledge and Capabilities

None.


Course Description

This course will set you up for a future in the advertising industry. You will participate in global competitions and work on industry briefs that will contribute to a portfolio ready for entry to industry. You will plan campaigns and brainstorm ideas to execute into well-crafted creative solutions across a range of media. You will develop ideas that are practical, experimental and innovative. You will reflect on the impact that developing technologies and globalisation  have on your creative practice. 


Objectives/Learning Outcomes/Capability Development

Program Learning Outcomes 

This course contributes to the following BP354 Bachelor of Professional Communication Program Learning Outcomes: 

  • PLO1: Practise professional communication in multiple contexts while actively contributing to a more sustainable world and engaging with diverse cultures and globally inclusive perspectives.  
  • PLO2: Collaborate respectfully with diverse stakeholders, both locally and globally, to problem solve within and across a range of professional contexts. 
  • PLO5: Establish and continue to grow their communication knowledge and skills by applying disciplinary and interdisciplinary expertise in real world contexts.  


Course Learning Outcomes

Upon successful completion of this course, you will be able to: 

  • CLO1: Think strategically and creatively as an advertising practitioner across all aspects of the creative process. 
  • CLO2: Critically analyse and respond to emergent global trends and issues in advertising. 
  • CLO3: Execute and present innovative creative work to a professional standard. 
  • CLO4: Critically reflect on the process and outcomes of working in a team. 


Overview of Learning Activities

You will be actively engaged in learning that involves a range of activities such as studios, project work, lectures, tutorials, class discussion, individual and group activities. 


Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems. 

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning. 

The University Library has extensive resources for Professional Communication students. The Library has produced a subject guide that includes quality online and print resources for your studies: https://rmit.libguides.com/media-and-communication  

The Library provides guides on academic referencing: http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian.


Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment may include essays, reports, reflective papers, creative projects and presentations, individually and in groups. Assessment will cover both theoretical and practical aspects of your learning.  

Assessment Tasks  

Assessment Task 1: Team Assignment – International competition 1, 30% CLO1, CLO3 and CLO4  
Assessment Task 2: Team Assignment – International competition 2, 30%, CLO1, CLO3, CLO4 
Assessment Task 3: Individual assignment - Studio Brief, 40% CLO1, CLO2, CLO3, CLO4 

Feedback will be given on all assessment tasks.  

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services: https://www.rmit.edu.au/students/support-services/equitable-learning if you would like to find out more.  

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions.