Course Title: Professional Industry Practice

Part A: Course Overview

Course Title: Professional Industry Practice

Credit Points: 12.00

Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

COMM2911

City Campus

Undergraduate

345H Media and Communication

Face-to-Face

 Sem 2 2024

Course Coordinator: Fiona Finn

Course Coordinator Phone: +61 3 9925 0187

Course Coordinator Email: fiona.finn@rmit.edu.au

Course Coordinator Location: B009 F04 R050-1

Course Coordinator Availability: Please check with course coordinator


Pre-requisite Courses and Assumed Knowledge and Capabilities

None.


Course Description

Working in fast paced, agency-simulated teams you will manage a  live campaign from concept development through to implementation. Creative and strategic mentors from industry will guide you through this process, whilst you reflect, critique and build on your interpersonal and project management skills. 

Through both theory and practice you will develop a stronger sense of your career direction as well as confidence in client management, team collaboration, presentations, interviews and networking. By the end of the course you will have a digital portfolio containing your work as evidence of your advertising skills and personal attributes. 

This is the designated Work Integrated Learning (WIL) course for BP354 Bachelor of Professional Communication. This course includes a work integrated learning experience in which your knowledge and skills will be applied and assessed in a real or simulated workplace context and where feedback from industry and/or community is integral to your experience. 


Objectives/Learning Outcomes/Capability Development

Program Learning Outcomes 

This course contributes to the following BP354 Bachelor of Professional Communication Program Learning Outcomes: 

  • PLO2: Collaborate respectfully with diverse stakeholders, both locally and globally, to problem solve within and across a range of professional contexts. 
  • PLO3: Employ intellectual agility, knowledge, and skills to develop creative solutions for an unpredictable world and to adapt to professional and personal change. 
  • PLO5: Establish and continue to grow their communication knowledge and skills by applying disciplinary and interdisciplinary expertise in real world contexts. 


Course Learning Outcomes 

Upon successful completion of this course, you will be able to: 

  1. Develop team collaboration and workplace skills as you work in self-regulated teams. 
  2. Plan and manage the internal campaign process from conducting meetings, task breakdowns, budgets, deadlines, reports and presentations. 
  3. Critically reflect on your professional and interpersonal skills to improve self awareness and career direction. 
  4. Develop and pitch creative solutions that provide a strategic response to a client’s brief and objectives. 


Overview of Learning Activities

You will be actively engaged in learning that involves a range of activities such as studios, project work, lectures, tutorials, class discussion, individual and group activities.


Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems. 

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning. 

The University Library has extensive resources for Advertising students. The Library has produced a subject guide that includes quality online and print resources for your studies. 

The Library provides guides on academic referencing: http//www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian: http://www1.rmit.edu.au/library/librarians 


Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment may include essays, reports, reflective papers, creative projects and presentations, individually and in groups. Assessment will cover both theoretical and practical aspects of your learning.  

Assessment Tasks 

Assessment Task 1: Individual Assignment – Campaign Development, 25%  [CLO 4] 
Assessment Task 2: Team Assignment - Studio Project, 35%,  [CLO’s: 1, 2, 3 &4] 
Assessment Task 3: Individual Assignment - Portfolio, 40% [CLO’s 1 & 4] 

Feedback will be given on all assessment tasks.  

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services: https://www.rmit.edu.au/students/support-services/equitable-learning if you would like to find out more.  

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions.