Course Title: Digital Communication Capstone Project

Part A: Course Overview

Course Title: Digital Communication Capstone Project

Credit Points: 12.00


Course Coordinator: Lucinda Strahan

Course Coordinator Phone: +61 3 9925 1054

Course Coordinator Email: lucinda.strahan@rmit.edu.au

Course Coordinator Availability: By appointment


Pre-requisite Courses and Assumed Knowledge and Capabilities

Assumed Knowledge 
This is a capstone course in the BP354 Bachelor of Professional Communication program and should be completed in the final year of the program. 


Course Description

In this capstone course you will explore strategic communication, advanced project management and orienting your work towards industry, community and employment. Your learning is enabled through engaging in industry focused problem-based tasks which reflect current issues and needs in media and communication. 

Specifically, you will undertake a Work Integrated Learning (WIL) Project, where you plan, research, develop and produce a professional communication project. You will draw on your knowledge and skills developed across your studies to produce a meaningful communication outcome. As part of this experience you will engage with and received feedback from industry practitioners on the planning and delivery of your project.  

This is a designated Work Integrated Learning (WIL) course for the Digital Communication major. This course includes a work integrated learning experience in which your knowledge and skills will be applied and assessed in a real or simulated workplace context and you will receive feedback from industry and/ or community is integral to your experience.


Objectives/Learning Outcomes/Capability Development

Program Learning Outcomes 

This course contributes to the following BP354 Bachelor of Professional Communication Program Learning Outcomes: 

  • PLO1: Practise professional communication in diverse contexts while actively contributing to a more sustainable world and engaging with First Nations and globally inclusive perspectives.  
  • PLO2: Collaborate respectfully with diverse stakeholders, both locally and globally, to problem solve within and across a range of professional contexts.  
  • PLO3: Employ intellectual agility, knowledge, and skills to develop creative solutions for an unpredictable world and to adapt to professional and personal change.  
  • PLO4: Use digital, professional and interpersonal skills, and engage with emergent technologies to help solve problems, innovate, and collaborate. 
  • PLO5: Establish and continue to grow  communication knowledge and skills by applying disciplinary and interdisciplinary expertise in real world contexts.  
  • PLO6: Employ intellectual independence and judgement to engage critically with information, make sound evidence-based decisions, actively challenge assumptions, and undertake research that is ethical, creative and reflective.


Course Learning Outcomes

On successful completion of this course, you will be able to 

  1. Develop sustainable, ethical and inclusive project plans that addresses client needs. frameworks 
  2. Draw on disciplinary knowledge, and client information to develop professional projects 
  3. Utilise team-work strategies to draw on diverse skills in digital and creative production to achieve client outcomes.  
  4. Critically reflect on your learning and how you are going to apply it to your future career and study.  


Overview of Learning Activities

You will be actively engaged in learning that involves a range of activities such as studios, project work, lectures, tutorials, class discussion, individual and group activities. 


Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems. 

Digital resources (short introductory videos, reading material, notes and short activities) will be provided on Canvas.  

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning. 

The University Library has extensive resources for Professional Communication students. The Library has produced a subject guide that includes quality online and print resources for your studies http://rmit.libguides.com/media-and-communication. 

The Library provides guides on academic referencing: http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian. 


Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment may include presentations, projects and may be done individually and in teams.  

Assessment Tasks  

Assessment Task 1: Reframing Problems: Project Proposal, 30%, CLO: 1, 2

Assessment Task 2: Innovating Solutions: Client Pitch, 30%, CLO: 1, 2, 3

Assessment Task 3:  Innovation Blueprint, 40%, CLO:1, 2, 4

Feedback will be given on all assessment tasks. 

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Equitable Learning Services if you would like to find out more. 

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions.