Course Title: Organisational Communication

Part A: Course Overview

Course Title: Organisational Communication

Credit Points: 12.00

Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

COMM2922

City Campus

Undergraduate

345H Media and Communication

Face-to-Face

 Sem 2 2024

Course Coordinator: Leah Li

Course Coordinator Phone: +61 3 9925 5206

Course Coordinator Email: leah.li@rmit.edu.au

Course Coordinator Location: Building 9, Level 5

Course Coordinator Availability: By appointment


Pre-requisite Courses and Assumed Knowledge and Capabilities

None.


Course Description

In this course, you will explore how the role of PR fits inside organisations such as not-for-profit, government and corporate. You will investigate the interrelationship between different business functions, including marketing, human resources and corporate affairs. 

In the course you will also examine internal and external modes of communication and relationships, and how they contribute to an organisation’s goals and objectives. You will develop the knowledge and skills to design collateral that addresses social, ethical and regulatory frameworks and meets community engagement expectations. 


Objectives/Learning Outcomes/Capability Development

Program Learning Outcomes 

This course contributes to the following BP354 Bachelor of Professional Communication Program Learning Outcomes: 

  • PLO1: Practise professional communication in multiple contexts while actively contributing to a more sustainable world and engaging with diverse cultures and globally inclusive perspectives.  
  • PLO2: Collaborate respectfully with diverse stakeholders, both locally and globally, to problem solve within and across a range of professional contexts. 


Course Learning Outcomes  

Upon successful completion of this course, you will be able to:  

  • CLO 1: Identify different business functions and how they contribute to organisational strategies 
  • CLO 2: Describe and analyse the organisational communication needs of internal and external stakeholders 
  • CLO 3: Evaluate message strategies and channels used by organisational communicators to meet the needs of their stakeholders 
  • CLO 4: Design collateral to communicate the social, ethical and engagement activities of an organisation


Overview of Learning Activities

You will be actively engaged in a range of learning activities which may include lectures, seminars, class discussion, individual and group activities.


Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.  

There are services and resources available to support your learning through the University Library. The Library provides guides on academic referencing and subject specialist help as well as a range of study support services. For further information, please visit the Library page on the RMIT University website and the RMIT student website.  


Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes.  

Assessment Tasks  

Assessment Task 1: Organisational Analysis (30%), CLO 1, 2, 3, Individual 
Assessment Task 2: Communication Audit (40%), CLO 2, 3 Individual
Assessment Task 3: Strategic Collateral (30%), CLO 2, 3, 4 Group

Feedback will be given on all assessment tasks.  

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.  

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions.