Course Title: Creativity for Advertising

Part A: Course Overview

Course Title: Creativity for Advertising

Credit Points: 12.00

Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

GRAP3027

City Campus

Undergraduate

345H Media and Communication

Face-to-Face

 Sem 1 2024,
Sem 2 2024

Course Coordinator: Allyson Crimp

Course Coordinator Phone: +61 9925 1516

Course Coordinator Email: allyson.crimp@rmit.edu.au

Course Coordinator Location: Building 9 Level 5

Course Coordinator Availability: Email for an appointment


Pre-requisite Courses and Assumed Knowledge and Capabilities

None 


Course Description

This course introduces you to the role of creativity in advertising and the theories that underpin it. You will explore the relationship between creativity and effective communication and apply creative practices to produce advertising concepts and campaigns. You will use creative principles, practices and technologies to generate creative and effective solutions to communication problems across various advertising channels and contexts.  


Objectives/Learning Outcomes/Capability Development

Program Learning Outcomes 

This course contributes to the following BP354 Bachelor of Professional Communication Program Learning Outcomes: 

  • PLO4: Use digital, professional and interpersonal skills, and engage with emergent technologies to help solve problems, innovate, and collaborate 
  • PLO5: Establish and continue to grow communication knowledge and skills by applying disciplinary and interdisciplinary expertise in real world contexts.


Course Learning Outcomes 

Upon successful completion of this course, you will be able to: 

  1. Discuss the theories of creativity in advertising.
  2. Evaluate and discuss examples of advertising creativity in a global communications context.
  3. Apply the principles, practices and technologies involved in the creation, production and evaluation of advertisements.
  4. Develop creative concepts in response to a range of advertising creative briefs. 


Overview of Learning Activities

You will be actively engaged in learning that involves a range of activities such as lectures, tutorials, seminars, project work, class discussion, individual and group activities. 


Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems. 

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning. 

The University Library has extensive resources for Advertising students. The Library has produced a subject guide that includes quality online and print resources for your studies http://rmit.libguides.com/advertising 

The Library provides guides on academic referencing: http//www.rmit.edu.au/library/referencing  and subject specialist help via your Liaison Librarian. 


Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. 

Assessment Tasks  

Assessment 1:Applying Creative Theory (individual) (20%) CLOs: 1,2,3 
Assessment 2: Creative Concepts Portfolio (individual) (40%) CLO’s: 3,4 
Assessment 3: Campaign Project (individual) (40%) CLOs: 2,3,4 

Feedback will be given on all assessment tasks. 

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Equitable Learning Services if you would like to find out more. 

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: Assessment