Course Title: Source and apply design industry knowledge

Part B: Course Detail

Teaching Period: Term1 2008

Course Code: GRAP9424C

Course Title: Source and apply design industry knowledge

School: 320T Design (TAFE)

Campus: Brunswick Campus

Program: C4158 - Certificate IV in Design

Course Contact : Annette Cook

Course Contact Phone: +61 3 9925 9438

Course Contact

Name and Contact Details of All Other Relevant Staff

Jan Henry-Jones
9925 9126

Nominal Hours: 15

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This course covers the skills and knowledge required to source, apply and update a general knowledge of the design industry, including industry structure and operation, employment obligations and the impact of new technology. This knowledge underpins effective performance in all work roles within the design industry.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVDSP01A Source and apply design industry knowledge


Apply information on ethical and legal work practices

Performance Criteria:

1.1 Identify and access relevant sources of information on the design practice, including information relating to:
•    Industry structure, different sectors and the products and services available
•    Prominent design practitioners and practices
•    Relationship between design and allied industries
•    Economic and social significance of the industry
1.2 Use knowledge of the design industry appropriately to inform design practice.


Seek information on new technology

Performance Criteria:

2.1 Obtain information to assist in effective work performance in the design industry including information:
•    Career opportunities
•    Roles, responsibility and employment rights of contracted workers
•    Unions and employer bodies
•    Professional associations
•    Best practice models
2.2 Apply knowledge of industry employment obligations and opportunities appropriately within day-to-day work activities


Source and apply information on the structure and operation of the design industry

Performance Criteria:

3.1 Correctly identify sources of information on new technology
3.2 Investigate relevant information to assist effective work performance, including information on:
•    Advances in technology and equipment
•    Likely effects of new technology on current work practices and the structure of the industry
•    Ways of upgrading skills to allow for the use of new technology
•    Sources of technical advice and support


Source and apply knowledge on industry employment obligations and opportunities

Performance Criteria:

4.1 Identify and use a range of opportunities to update knowledge of the design industry and monitor current issues of concern to the industry
4.2 Share updated knowledge with colleagues and peer group as appropriate, and incorporate into day-to-day work activities


Update industry knowledge

Performance Criteria:

5.1 Source information on ethical and legal work practices
5.2 Obtain information on:
•    Legal requirements
•    Permits
•    Contracts
•    Copyright, moral rights and intellectual property
5.3 Share updated knowledge on ethical and legal work practice in day-to-day work activities

Learning Outcomes

1 Source and apply information on the structure and operation of the design industry
2 Source and apply knowledge on industry employment obligations and opportunities
3 Seek information on new technology
4 Update industry knowledge
5 Apply information on ethical and legal work practices

Details of Learning Activities

Lectures, tutorials, site visits, small group work and conference attendance.

Teaching Schedule

WeekWeek beg. Mon. DetailsPerformance Criteria
111 FebOrientation

218 Feb Overview
Course outline, outcomes, assessment, team building activities
Introduction to AGIdeas International Conference
1.Source and apply information on the structure and operation of the design industry
2. Source and apply knowledge on industry employment obligations and opportunities
3. Seek information on new technology
4. Update Industry Knowledge
5. Apply information on ethical and legal work

1.1 - 2, 2.1-2, 3.1-2, 5.1-2
325 Feb Review course outline and material.
Discussion re outcomes and assessment criteria.
Presentation/ discussion AGIdeas speakers, cross disciplining and implications to study options and career paths.
Introduce first brief: draft business card-ie. Visual presentation of brand following guidelines to be presented in class next session 10%
2.1-2, 3.1-3,4.1-2
43 Mar
Review of previous material, presentation of draft business cards for discussion.
Introduction of library work sheets. Visit library in groups for orientation and completion of work sheets – eg. AGDA, DIA, Pacprint, Melbourne Design Festival, Copyright, AGIdeas site, Lab3000, Icograda. Sheets to be completed and handed in for assessment  20% (Exercise)
2.1-2, 3.1-2,4.1-2
510 Mar
10 Mar Public Holiday
Class brief: What is design? Employment opportunities, career paths. Importance of Open Day. Presentation of visuals on websites visited as part of previous assessment.

 1.1 - 2, 2.1-2, 3.1-2, 5.1-2
617 MarRevision:
Covering professional bodies, relevance, sources of relevant information and legal issues, industry trends. Test 30%
Role plays based on self presentation and interview skills, incorporating assertiveness and body language.
1.1 - 2, 2.1-2, 3.1-2, 5.1-2
1128 April
29 Apr -1 May AG Ideas
Attendance and reports on AGIdeas International Conference. To be handed in next week. 50%(Journal / equivalent)1.1 - 2, 2.1-2, 3.1-2, 5.1-2

Learning Resources

Prescribed Texts



Other Resources

Overview of Assessment

The assessment breakdown will be as follows:
1 x Journal 50%
1 x Test 30%
1 x Exercise 20%

Students will be tutored with a verbal and/or written evaluation of their progress when the projects/exercises are assessed after submission.

A final assessment of Competency Achieved or Not Yet Competent will be given at the end of the course. A graded assessment will also occur for this course.

To be deemed competent in the course students must demonstrate competence in all Elements and related Performance Criteria.
This unit is delivered in the INDUSTRY FOCUS STUDIO in combination with ’Health, safety and security’.

Assessment Tasks

1 x Journal 50%
1 x Test 30%
1 x Exercise 20%

Assessment Matrix

Marks Recorded
HD High Distinction = 80-100%
DI Distinction = 70 -79%
CR Credit = 60 - 69%
PA Pass (Higher Grade Available) = 50 -59%
PX P Pass (No Higher Grade Available) - N
NN Fail = 0 - 49%
NYC (not yet competent)
CA (competency achieved)

Other Information

The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Late submissions and single item extensions
In all courses marks are deducted for late submission unless Special Consideration or an Application for Extension is sought. If a student feels they may miss a deadline for a single item submission they may negotiate an extension with their teacher. They must negotiate the extension by the due date of submission. They must complete the Application for Extension form available for the Administration Office on level 3 B515. (This does not apply where there are a number of missed submissions due to general difficulties – see Special Consideration).
Cover Sheet for Submissions
All students must complete a submission cover sheet for ever piece of submitted work. This signed sheet acknowledges they are aware of the plagiarism implications noted below.
Plagiarism is the presentation of the work, idea or creation of another person as though it is your own. It is a form of cheating and is a very serious academic offence that may lead to expulsion from the University. Plagiarised material can be drawn from, and presented in, written, graphic and visual form, including electronic data and oral presentation. Plagiarism occurs when the origin of the material used is not appropriately cited. Is also occurs through enabling plagiarism, which is the act of assisting or allowing another person to plagiarise or to copy your own work. Please make sure you consider this carefully in completing all your work and assessments in this course and if you are unsure about whether you might have plagiarised, seek help from your teacher.
Work not seen in progress
If a student hands in any work that the teacher has never seen in class or discussed with the student prior to the submission, the teacher can refuse to assess the work on the basis of authentication issues.
Course guide is subject to change in relation to project variations.

Course Overview: Access Course Overview