Course Title: Develop marketing plans for fashion products

Part A: Course Overview

Program: C4219 Certificate IV in Fashion and Textiles Merchandising

Course Title: Develop marketing plans for fashion products

Portfolio: DSC Portfolio Office

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.


Course Code




Learning Mode

Teaching Period(s)


Brunswick Campus


350T Fashion & Textiles


Term2 2011,
Term1 2012,
Term2 2012,
Term2 2013,
Term2 2014,
Term2 2015

Course Contact: Yuping Li

Course Contact Phone: +61 3 9925 9145

Course Contact Email:

Course Description

A TCF Company will be identified and a product category will be assigned to each student group. Students will be guided to design a questionnaire based on the company’s information requirements, a minimum of 50 respondents will be recruited for a consumer survey. The data from the surveys will be analysed by using computer softwares and a report will be produced for the company.
A marketing plan for the product category will be researched and produced, which will include both primary and secondary research information on market trends, competitors and external marketing environments. The company’s marketing practice and the product category’s performance will be evaluated and recommendations will be made to improve the company’s overall marketing performance and sales of the product category. A formal oral presentation will be made to the industry personnel at the end of the semester.

Pre-requisite Courses and Assumed Knowledge and Capabilities

MKTG5770C Analyse textiles clothing and footwear merchandising and marketing principles

National Competency Codes and Titles

National Element Code & Title:

LMTFD5004B Develop marketing plans for fashion products


1. Identify key elements of fashion design

2. Establish marketing objectives

3. Research and determine marketing options

4. Develop and present marketing plan

5. Document marketing plan

Learning Outcomes

On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements.

Overview of Assessment

Questionnaire design - Design a questionnaire based on a TCF company’s information requirements
Data analysis - report Collate survey data and write a report
Marketing plan - Write a marketing plan for a specific product category
Oral presentation - Power point presentation to industry personnel