Course Title: Interpret and respond to a design brief
Part B: Course Detail
Teaching Period: Term2 2012
Course Code: BUSM5879C
Course Title: Interpret and respond to a design brief
School: 345T Media and Communication
Campus: City Campus
Program: C4224 - Certificate IV in Photoimaging
Course Contact : Josiane Mueller
Course Contact Phone: +61 3 9925 4585
Course Contact Email:josiane.mueller@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Teacher: Robert Gale
Email: rob.gale@rmit.edu.au
Nominal Hours: 20
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
Nil
Course Description
Through the production of work this subject focuses on the skills and knowledge required to interpret and respond to a variety commercial photographic briefs. Work is carried out largely independently, but with guidance.
The course is delivered in conjunction with:
CUVPHI06A – Plan & carryout Image capture
CUVVSP12A -Produce digital images
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBDES402A Interpret and respond to a design brief |
Element: |
1.Interpret design brief |
Performance Criteria: |
1.1 Correctly interpret the specifications of the design brief |
Element: |
2.Explore and develop design concept |
Performance Criteria: |
2.1 Generate ideas for design concept through research, exploration and experimentation |
Element: |
3.Liaise with client |
Performance Criteria: |
3.1 Agree on communication process and frequency of communication with the client |
Element: |
4.Plan production of work |
Performance Criteria: |
4.1 Identify all components required to produce the work |
Element: |
5.Complete production of work |
Performance Criteria: |
5.1 Collect and/or organise required components for the work |
Learning Outcomes
NA
Details of Learning Activities
In Class
• lectures
• group discussion
• peer teaching and class presentations
• online research
• teacher directed group activities/projects
• independent project based work
Teaching Schedule
Week | Class content | Elements | |
1 | Intro to course - Class exercises Food & Architecture Assignments - Tute demo to develop ideas & inform execution | BSBDES402A 1,2,3,4,5 |
|
2 | Tute demo to develop ideas & inform execution- | BSBDES402A 1,2,3,4,5 |
|
3 | Student Meetings One On One Review of Briefs | BSBDES402A 1,2,3,4,5 |
|
4 | Student Meetings | FORMATIVE Assignment Food Poster & Architecture Due | |
5 | |||
6 | |||
7 | |||
8 | FINAL Submission of completed Food & Architecture Briefs use compared to final result Glassware Assignment - Fashion or Portrait Assignment - Tute demo to develop ideas & inform execution for the 2 Summative Assignments |
SUMMATIVE Assignment - SET Glassware & Fashion/Portraiture
|
BSBDES402A 1,2,3,4,5 |
9 | Tute demo to develop ideas & inform execution | BSBDES402A 1,2,3,4,5 |
|
10 | Student Meetings One On One | BSBDES402A 1,2,3,4,5 |
|
11 | Student Meetings | SUMMATIVE Assignment - DUE Glassware & Fashion/Portraiture | BSBDES402A 1,2,3,4,5 |
12 | |||
13 | |||
14 | |||
15 | |||
16 | FINAL Submission of completed Glassware & Fashion/Portrait Briefs use compared to final result | BSBDES402A 1,2,3,4,5 |
|
17 |
Learning Resources
Prescribed Texts
Student will need to refer to a range of current magazines E.G. Harpers Bazaar, Vogue, Donna Hay Magazine, Master Chef Magazine, Healthy Food Guide Magazine, House Magazine, Architecture Australia, Artichoke, Winestate Magazine, The Saturday Age Magazine, The Hearld Sun Weekend Magazine. |
References
You are advised to look at the course Blackboard site for ongoing updated information. |
Other Resources
You will require a personal hard drive and 2 folders for the brief submissions
Overview of Assessment
Students will be tutored with a verbal and/or written evaluation of their progress, within class time.
 A final assessment of Competency Achieved or Not Yet Competent will be given at the end of the course when students will submit all completed work. 
To be deemed competent students must satisfactorily complete all Learning Elements and related Performance Criteria.
 Grading will be offered in addition to, and after, competency based assessment.
Assessment Tasks
Assessment tasks in this unit are either ungraded or graded. Ungraded tasks provide the basis for ongoing feedback and can be considered as essential building blocks for more substantial (graded) assessment tasks.
To demonstrate competency in this course, you will need to complete the following pieces of assessment to a satisfactory standard. You will receive feedback on all assessment.
FORMATIVE UN GRADED ASSESSMENT
1. Assignment – Food Poster- Studio Due – Week 4
2. Assignment – Architecture – Location Due – Week 4
SUMMATIVE GRADED ASSESSMENT
3. Assignment – Glassware – Studio
Due – Week 11
4. Assignment – Fashion or Editorial Portrait - Location
Due – Week 11
Grades used in this unit are as follows: Assessment tasks in this unit are either ungraded or graded. Ungraded tasks provide the basis for ongoing feedback and can be considered as essential building blocks for more substantial (graded) assessment tasks.
To demonstrate competency in this course, you will need to complete the following pieces of assessment to a satisfactory standard. You will receive feedback on all assessment.
For further information on the grading system and criteria used, please refer to the course blackboard site.
Grades used in this unit are as follows:
Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment:
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competent Grade Achieved
NYC Not Yet Competent
DNS Did Not Submit
Assessment Matrix
NA
Other Information
Please refer to assignment briefs for full details.
Feedback
You will receive spoken and written feedback from teachers on your work. This feedback will also include suggestions on how you can proceed to the next stage of developing your projects.
Late Submissions
Please advise teacher in advance if an extension of time or special consideration is required for submission of work. Refer to the course Blackboard site for policy information including information on late submissions.
Plagiarism
RMIT has a strict policy on plagiarism. Please refer to the website for more information on this policy.
Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Please refer to the following URL for extensions and special consideration:
http://www.rmit.edu.au/browse;ID=qkssnx1c5r0y;STATUS=A;PAGE_AUTHOR=Andrea%20Syers;SECTION=1;
Course Overview: Access Course Overview