Course Title: Create visual design components

Part B: Course Detail

Teaching Period: Term2 2011

Course Code: VART5949C

Course Title: Create visual design components

School: 345T Media and Communication

Campus: City Campus

Program: C4224 - Certificate IV in Photoimaging

Course Contact : Stephen Skok

Course Contact Phone: +61 3 9925 4015

Course Contact

Name and Contact Details of All Other Relevant Staff

Teacher: Naomi Herzog
Phone: 9925 4170

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit describes the performance outcomes, skills and knowledge required to identify and create visual design components and images.
Current photoimaging industry practice reflects a variety of design practices and approaches. These will be reflected in the training and assessment of this unit.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUFDIG304A Create visual design components


1. Clarify work requirements.

Performance Criteria:

1.1 Clarify type of visual design components required, in consultation with relevant personnel .
1.2 In discussion with relevant personnel, identify factors that may determine or affect visual design concepts, including design techniques .
1.3 Clarify in discussion with relevant personnel the target user and audience, and determine format and delivery platform


2. Generate and assess ideas.

Performance Criteria:

2.1 Review media products, designs, images, artwork and other creative sources that may inspire visual design ideas.
2.2 Obtain other relevant information that may influence design ideas.
2.3 Generate a range of visual design ideas that are technically feasible, respond to specifications and provide creative solutions to all design issues.
2.4 Present visual design ideas to relevant personnel using design techniques.


3. Plan approach.

Performance Criteria:

3.1 Experiment with traditional and digital imaging techniques to create required visual design components.
3.2 Explore range of typographical and visual design elements to create the components.
3.3 Evaluate initial design ideas and specifications against findings and discuss with relevant personnel to select final design concept.
3.4 Select design technique and discuss with relevant personnel to ensure appropriate output format meets delivery platform requirements.


4. Produce visual design components.

Performance Criteria:

4.1 Develop structure for components based on the final design concept using selected design techniques.
4.2 Apply visual design principles and communication principles to produce components.
4.3 Save visual design in an appropriate format that satisfies the technical parameters determined in consultation with relevant personnel.


5. Finalise visual design components.

Performance Criteria:

5.1 Review visual design components to assess whether creative solutions meet design and technical specifications.
5.2 Discuss and confirm with relevant personnel additional requirements or modifications and undertake any necessary amendments.

Learning Outcomes

On successful completion of this unit, you will be able to identify and produce images that demonstrate the critical elements of design that contribute to a final project. You will be producing visual design components that comprise of proof sheets, digital files and a report which demonstrate the application of design elements consistent with the concept/brief

Details of Learning Activities

This course will be taught as a series of weekly face to face classes.
In class learning activities include, but are not limited to:
• lectures
• peer teaching and class presentations
• group discussion
• online research
• independent project based work
• teacher directed group activities/projects
• workshopping of students’ own projects

Out of class activities include, but are not limited to:
• online research
• work shopping
• independent project based work

Teaching Schedule

WeekClass content Elements
Week1Assignment Briefing / Overview of semester/ Planning Timeline
Assignment Briefing – Intro to Design Elements & Principles
 1, 2, 4, 5
Week2Design Elements Lecture - The Frame – 1st Local shoot x 3  1, 2, 4, 5
Week3Design Elements Lecture - Composition – class crit on local shoot 2, 3, 4
Week4Design Elements Lecture - Rule of thirds theory – local shoot - view Genius of Photography - ep 2 2, 4
Week5Analysis of 3 photographers – class crit 1, 2, 4, 5
Week6Design Elements Lecture – line – local shoot –  2, 4
Week7Design Elements Lecture – Colour Workshop 2, 4
Week8Design Elements Lecture – Colour – local shoot –  1, 2, 4, 5
Week9Class work on colour assignment 1, 2, 4, 5
Week10Class work on colour assignment 1, 2, 4, 5
Week11Class work on colour assignment 1, 2, 3, 4, 5
Week12Design Lecture - Typography & the image  1, 2, 4, 5
Week13Design Elements Lecture - Repetition & Rhythm - Local shoot
Presentation Colour FOLIO Assignment & feedback session
 1, 2, 4, 5
Week14Project work, Feedback sessions –Local Shoot - strongest design element highlighted  1, 2, 4, 5
Week15Class presentations 1, 2, 4, 5
Week16Class presentations 4
Week17Assessment Week - Non Attendance week  
Week18Assessment Week - Non Attendance week  
NOTESchedule may change as required without notification  

Learning Resources

Prescribed Texts

Freeman M., The Photographer’s Eye - Composition and Design for Better Digital Photos. Focal Press, 2007
Szarkowski J., The Photographer’s Eye, The Museum of Modern Art, New York, 2007


You will be supplied with a range of references during the semester-
You are advised to look at the course Blackboard site for ongoing updated information.

Other Resources

personal data storage device (min 2), personal computer with Bridge and Photoshop CS4, access to camera and lighting equipment as required.

Overview of Assessment

Students are required to complete class tutorial exercises, participate in class discussions and research various applications of innovative imaging techniques. Students will also be required to produce proof sheets and within a workflow process, produce final screen and hard copy prints via a range of output mediums including lab, inkjet and darkroom for their assessment in this course.

Assessment Tasks

Semester 2 Assessment items include:

1. Local Shoot – Frame
2. Local Shoot – Composition
3. Local Shoot – Line
4. Local Shoot – Colour
5. Local Shoot – Repetition/Rhythm
6. Local Shoot – Design element of Student’s choice
7. Local Shoots Report

1. Folio – 3 selected Local Shoots
2. Text & Image

Assessment tasks in this unit are either ungraded or graded. Ungraded tasks provide the basis for ongoing feedback and can be considered as essential building blocks for more substantial (graded) assessment tasks.
To demonstrate competency in this course, you will need to complete the following pieces of assessment to a satisfactory standard. You will receive feedback on all assessment.

For further information on the grading system and criteria used, please refer to the course blackboard site.

Grades used in this unit are as follows:
Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment:
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment

Grades which apply to courses delivered in accordance with competency-based assessment (not graded)
CA Competency Achieved
NYC Not Yet Competent
DNS Did Not Submit For Assessment

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration

Other Information

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Please refer to the following URL for extensions and special consideration:;ID=qkssnx1c5r0y;STATUS=A;PAGE_AUTHOR=Andrea%20Syers;SECTION=1;

Course Overview: Access Course Overview