Course Title: Create visual design components

Part B: Course Detail

Teaching Period: Term2 2012

Course Code: VART5949C

Course Title: Create visual design components

School: 345T Media and Communication

Campus: City Campus

Program: C4224 - Certificate IV in Photoimaging

Course Contact : Stephen Skok

Course Contact Phone: +61 3 9925 4015

Course Contact

Name and Contact Details of All Other Relevant Staff

Teacher: Naomi Herzog
Phone: 9925 4170


Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit describes the performance outcomes, skills and knowledge required to identify and create visual design components and images.
Current photoimaging industry practice reflects a variety of design practices and approaches. These will be reflected in the training and assessment of this unit.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUFDIG304A Create visual design components


1. Clarify work requirements.

Performance Criteria:

1.1 Clarify type of visual design components required, in consultation with relevant personnel .
1.2 In discussion with relevant personnel, identify factors that may determine or affect visual design concepts, including design techniques .
1.3 Clarify in discussion with relevant personnel the target user and audience, and determine format and delivery platform .


2. Generate and assess ideas.

Performance Criteria:

2.1 Review media products, designs, images, artwork and other creative sources that may inspire visual design ideas.
2.2 Obtain other relevant information that may influence design ideas.
2.3 Generate a range of visual design ideas that are technically feasible, respond to specifications and provide creative solutions to all design issues.
2.4 Present visual design ideas to relevant personnel using design techniques.


3. Plan approach.

Performance Criteria:

3.1 Experiment with traditional and digital imaging techniques to create required visual design components.
3.2 Explore range of typographical and visual design elements to create the components.
3.3 Evaluate initial design ideas and specifications against findings and discuss with relevant personnel to select final design concept.
3.4 Select design technique and discuss with relevant personnel to ensure appropriate output format meets delivery platform requirements.


4. Produce visual design components.

Performance Criteria:

4.1 Develop structure for components based on the final design concept using selected design techniques.
4.2 Apply visual design principles and communication principles to produce components.
4.3 Save visual design in an appropriate format that satisfies the technical parameters determined in consultation with relevant personnel.


5. Finalise visual design components.

Performance Criteria:

5.1 Review visual design components to assess whether creative solutions meet design and technical specifications.
5.2 Discuss and confirm with relevant personnel additional requirements or modifications and undertake any necessary amendments.

Learning Outcomes

On successful completion of this unit, you will be able to identify and produce images that demonstrate the critical elements of design that contribute to a final project. You will be producing visual design components that comprise of proof sheets, digital files and a report which demonstrate the application of design elements consistent with the concept/brief

Details of Learning Activities

Learning activities will consist of:
In class learning activities include, but are not limited to:
lectures & tutorials
class exercises
class presentations
group discussion
online research
work shopping of students’ own projects
Out of class activities include, but are not limited to:
• research (online /library /public displays/galleries)
• independent project based work
• work shopping
• independent project based work

Teaching Schedule

WeekClass content            Elements
Week1Assignment Briefing
Intro to Design Elements and Principles Overview
- view ep 1 Genius of photography ep 1
 1, 2, 4, 5
Week2 Design Components Prac –Local shoot -The frame x 3 images 1, 2, 4, 5
Week3Local shoot - Composition, Balance & Rule of thirds x 3 images 2, 3, 4
Week4Analysis of a photographer’s 3 works
Local shoot - Line & focus x 3 images
 2, 4
Week5- view Colour science – ep 3
mage review and Class Critique – local shoot – frame,
composition and line part 1
Local shoot - Colour x 3 images
 1, 2, 4, 5
Week6image review and Class Critique – frame, composition and line part 2
Local shoot - Contrast x 3 images
 2, 4
Week7mage review and Class Critique – colour & contrast part 1 2, 4
Week8image review and Class Critique – colour & contrast part 2
Local shoot - Time, Motion or personal choice x 3 images
 1, 2, 4, 5
Week9image review and Class Critique final draft folio of 6 shoots 1, 2, 4, 5
Week10Presentations - final folio 4 1, 2, 4, 5
NOTESchedule may change as required without notification  

Learning Resources

Prescribed Texts

Freeman M., The Photographer’s Eye - Composition and Design for Better Digital Photos. Focal Press, 2007
Szarkowski J., The Photographer’s Eye, The Museum of Modern Art, New York, 2007


You are advised to look at the course Blackboard site for ongoing updated information and to make use of RMIT’s library database facilities.

Other Resources

You will need to have access to data storage devices, computer with Bridge and current Photoshop software. You can access RMIT faciltiies within access hours or provide your own. You will also require access to camera and lighting equipment as required.

Overview of Assessment

Students are required to complete class tutorial exercises, participate in class discussions and research various applications of innovative imaging techniques. Students will also be required to produce proof sheets and within a workflow process, produce final screen and hard copy prints via a range of output mediums including lab, inkjet and darkroom for their assessment in this course.

Assessment Tasks

Semester 2 Assessment items include: 

Weekly local shoot exercises
Students are required to apply the key elements discussed in the lecture and incorporate these into images photographed locally which are then uploaded to the server.
Due – Weeks 5, 7 & 9
Local Shoots Report
Report reviewing the images selected from the local shoots
Due – Week 9

Folio – 4 images selected from Local Shoots
Review the work from the local shoots and the top three that best represent the selected subject. Present these in a digital folio
Due – week 10

Assessment tasks in this unit are either ungraded or graded. Ungraded tasks provide the basis for ongoing feedback and can be considered as essential building blocks for more substantial (graded) assessment tasks.
To demonstrate competency in this course, you will need to complete the following pieces of assessment to a satisfactory standard. You will receive feedback on all assessment.

For further information on the grading system and criteria used, please refer to the course blackboard site.

Grades used in this unit are as follows:

Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment:
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration

Other Information

You will receive spoken and written feedback from teachers on your work. This feedback will also include suggestions on how you can proceed to the next stage of developing your projects.

Late Submissions
Please advise teacher in advance if an extension of time or special consideration is required for submission of work. Refer to the course Blackboard site for policy information including information on late submissions.

RMIT has a strict policy on plagiarism. Please refer to the website for more information on this policy.

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Please refer to the following URL for extensions and special consideration:;ID=qkssnx1c5r0y;STATUS=A;PAGE_AUTHOR=Andrea%20Syers;SECTION=1;

Course Overview: Access Course Overview