Course Title: Develop and apply creative arts industry knowledge

Part B: Course Detail

Teaching Period: Term1 2013

Course Code: EMPL5645C

Course Title: Develop and apply creative arts industry knowledge

School: 345T Media and Communication

Campus: City Campus

Program: C4230 - Certificate IV in Audiovisual Technology

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact

Name and Contact Details of All Other Relevant Staff

Teacher: Rebekha Naim
Phone: 03 9925 4345 

Nominal Hours: 20

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

There are no pre-requisites or co-requistes for this unit.

Course Description

This unit describes the performance outcomes, skills and knowledge required to develop and apply basic industry practices within the creative arts industries. It addresses the collection, application and updating of general information relevant to work roles within the creative arts industry sectors, including industry structures and operations, employment obligations and opportunities, the impact of new technology and the identification of industry laws and regulations.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUFIND201A Develop and apply creative arts industry knowledge


1.    Source and apply industry information.

Performance Criteria:

Seek information on the structure and operation of the creative arts industries using appropriate sources.
Seek information on employment obligations and opportunities within the creative arts industries using appropriate sources.
Seek information on new technology affecting the creative arts industries using appropriate sources.
Comply with copyright requirements when accessing information.
Apply information in day-to-day work activities to enhance quality of work information.
Seek information on laws and regulations affecting the creative arts industries using appropriate sources.


2.    Identify industry laws and regulations.

Performance Criteria:

Seek information on laws and regulations affecting the creative arts industries using appropriate sources.
Identify implications of breaching laws and regulations affecting the creative arts industries.
Apply information to ensure laws and regulations are not breached in day to day work activities.


3.    Update and maintain industry knowledge.

Performance Criteria:

3.1 Identify and use a range of opportunities to update knowledge of the creative arts industries.
3.2 Identify current issues of concern to the creative arts industries.
3.3 Share updated knowledge with colleagues.
3.4 Establish and maintain effective contact in the creative arts industries

Learning Outcomes

On succesful completion of this unit, you will develop knowledge of the audiovisual industry, the roles, companies, technology, laws and ways to keep up to date with your work. 

Details of Learning Activities

In class activities may include:
• Guest lectures from Industry Professionals
• Note taking/Online notetaking

Out of class activities may include:
• Online research
• Idependent project based work
• Documented interview

Teaching Schedule

WeekClass ContentElements covered
 Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources. 
Week 1Focus: Course overview, course guide review, resources, assessment tasks and expectations.
Includes: Lecture on Rebekha Naim’s career, an overview of the AV Industry and your Soical Media Presence group discussion.
 1 - 3
Week 2Formative Assessment; Guest lecture from an AV Industry Professional.
Includes: Note taking; online note taking/wrtitng.
1 - 3
Week 3Formative Assessment; Guest lecture from an AV Industry Professional.
Includes: Note taking; online note taking/writing
1 - 3
Week 4Formative Assessment; Guest lecture from an AV Industry Professional.
Includes: Note taking; online note taking/writing.
1 - 3
Week 5

Employment Blog due (entries finished by today)
Summative Assessment; Presentation of Case Study today.

1 - 3

Learning Resources

Prescribed Texts

Please refer to the relevant URL links, guideas and references in the course Blackboard site and World Wide Web


You are advised to look at the course Blackboard site for ongoing updated information. Students are expected to make full use of University library facilities, in researching and developing event budgeting techniques.

Other Resources

It is recommended that you bring materials to classes to make notes, for example;
• a pen and notepaper
• a laptop computer, tablet or smart mobile phone with access to the internet and text programs, if you have access to one.

Overview of Assessment

Critical aspects of assessment and evidence required to demonstrate competency in this unit are:
Ability to source industry information
Ability to seek appropriate assistance to collect industry information
Ability to apply industry information to day-to-day work activities to enhance work outcomes
Understanding of ways in which to maintain currency of industry knowledge.


Assessment Tasks

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills and will include:

Assessment tasks in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks. Summative assessment tasks in this unit are graded.

To demonstrate competency in this course you need to complete each one of the following pieces of assessment to a satisfactory standard.

Formative Assessment

1. Notes/online/digital note taking from all guest speaker discussions.
The sessions are designed for you to gather information about the special guest speaker, their career in the audiovisual industry and for you to gain a deeper understanding of the industry itself. You will have a question sheet to assist you and you are required take notes at each session which your peers or teacher will review. This assessment will be conducted in weeks 2 – 4.

2. Employment blog.
Over 2 months you are expected to maintain a Blog that demonstrates your ability to source audiovisual related employment opportunities and discussions with AV Industry professionals. It is due to be completed in week 5.

Summative Assessment

3. Case study.
You are required to put together a Case Study on a Wiki page in Blackboard Learn that demonstrates your ability to identify a particular Audiovisual Company (or department or individual) and their role within the Audiovisual Industry and present it to class. It is due in TAFE Week 5, Semester 1.

Grades which apply to this course, delivered in accordance with competency-based assessment, but which also uses graded assessment, are as follows;

CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available from the course contact person (stated above).

Other Information

The major learning experience involves WIL based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

You will receive verbal and written feedback by the teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your WIL projects. Student feedback at RMIT

Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy.

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Special consideration, appeals and discipline.

Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.

Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy at Academic Integrity.

Course Overview: Access Course Overview