Course Title: Generate design solutions

Part B: Course Detail

Teaching Period: Term1 2014

Course Code: GRAP5335C

Course Title: Generate design solutions

School: 320T Architecture & Design

Campus: Brunswick Campus

Program: C4322 - Certificate IV in Design

Course Contact : Leigh Milward

Course Contact Phone: +61 3 9925 9438

Course Contact Email:leigh.milward@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

This course is delivered and assessed in conjunction with EMPL5960 Critical and creative thinking.

Course Description

This unit describes the learning outcomes, skills and knowledge required to generate design solutions in response to a particular design need.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBDES401A Generate design solutions

Element:

1. Define the design challenge

Performance Criteria:

1.1. Determine and evaluate user /client needs

1.2. Clarify specifications , parameters and constraints of the design challenge in consultation with relevant stakeholders

1.3. Articulate the essence of the design challenge in an appropriate format

Element:

2. Undertake research to inform the design solution

Performance Criteria:

2.1. Source, evaluate and acknowledge information that may assist in responding to the design challenge

2.2. Consider historical , current and future perspectives and trends that might inform design solutions

2.3. Consider relevant social , economic , environmental , ethical and cultural issues that may impact on design solutions

2.4. Analyse, distil and collate information to inform the development of the design solution

Element:

3. Communicate and collaborate with others

Performance Criteria:

3.1. Establish and develop working relationships with key stakeholders

3.2. Seek and integrate input and ideas from others during the design process

3.3. Inform key stakeholders about progress of the design and related implications

3.4. Negotiate and agree on any changed requirements or modifications

Element:

4. Generate ideas and responses to the design challenge

Performance Criteria:

4.1. Reflect on and integrate ideas generated from research and consultation

4.2. Use a range of creative thinking techniques to generate different options and ideas

4.3. Apply relevant principles of functionality , ergonomics , aesthetics and sustainability to the development of different options

Element:

5. Select a design solution

Performance Criteria:

5.1. Develop and use a range of criteria against which to evaluate different options and ideas

5.2. Select a preferred solution against agreed criteria and in consultation with relevant key stakeholders

5.3. Adjust and refine proposed design solution based on research, testing and reflection

5.4. Present proposed design solution with appropriate supporting documentation according to project requirements


Learning Outcomes


On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.


Details of Learning Activities

Learning activities will take place in a studio and computer laboratory using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.

In class activities will include:

• demonstrations and presentations by teacher
• peer teaching and class presentations
• group discussion
• review and revision
• peer learning
• teacher directed group activities/projects
• evaluation & critique including feedback & assessment

Out of class activities will include:

• independent project based work
• online tutorials and activities
• independent research
• site visits
• social & other networking


Teaching Schedule

This course is delivered in combination with
EMPL5960C - Develop and extend critical and creative thinking skills (BSBCRT301A)

The combined timeline is presented here as a complete reference to the combined unit.

This combined Teaching Schedule is also available for viewing and download via Google Drive. Please click HERE.
 

Session Week Beginning Session description Assessment / Submission Performance Criteria
GRAP5335C
Performance Criteria
EMPL5960C
1 03 Feb O’Week - Site Visits      
2 10 Feb Idea Generation 1 #1:
Photographic Collection & Analysis.

Design Reportage from Brunswick.

Assessment workshop: Rubrics

 

Formative Assessment Submission

Image from Brunswick 

1.1, 1.2, 1.3
2.1, 2.2, 2.3, 2.4

 

1.1, 1.2, 1.3, 1.4
2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 2.7, 2.8, 2.9
3 17 Feb
Idea Generation 1 #2:
Word Games & Target Audiences.
Concept & Story generation.

 

  1.1, 1.2, 1.3

2.1, 2.2, 2.3, 2.4

1.1, 1.2, 1.3, 1.4
2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 2.7, 2.8, 2.9 
4 24 Feb Idea Generation 1 #3:
Story Design / Image & Text.

Combining words and images for a 10 image 1 paragraph story.
Q. Getting clicks - Is Design all about Popularity?

 

Formative Assessment Submission

10 image
1 pgh story

 

1.1, 1.2, 1.3

2.1, 2.2, 2.3, 2.4

1.1, 1.2, 1.3, 1.4
2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 2.7, 2.8, 2.9

 

5 03 Mar Design Project #1 Brief Presentation:

‘Blog Style Magazine Concept
- Online &/or Print based Cultural/Design’

Due Session 10

Research exercise

 

  1.1, 1.2, 1.3

2.1, 2.2, 2.3, 2.4

1.1, 1.2, 1.3, 1.4
2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 2.7, 2.8, 2.9

 

6 *** 10 Mar *** Non Face-to-Face week. ***
Design Project #1:

Self Directed Research exercise.

 

  2.1, 2.2, 2.3, 2.4  1.1, 1.2, 1.3, 1.4
2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 2.7, 2.8, 2.9
7 17 Mar Design Project #1:

Masthead design.

Target Audience definition.


Presentation (incl. Research exercise)
& Client Feedback.

 

Formative Assessment

Presentation
& Feedback 

1.1, 1.2, 1.3

2.1, 2.2, 2.3, 2.4

3.1, 3.2, 3.3, 3.4
4.1, 4.2, 4.3
5.1, 5.2, 5.3, 5.4

 

1.1, 1.2, 1.3, 1.4

2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 2.7, 2.8, 2.9

3.1, 3.2, 3.3, 3.4
 

 

8 24 Mar Design Project #1:

Visual Concept:

Theme/Style. Color/Texture/Space.

Navigation (Format) Concepts:

Scroll (Vertical), Swipe (Horizontal) or Click (Separate panels).


Typography.
Key elements:
Headline, Lead paragraph, Body.

 

  1.1, 1.2, 1.3

2.1, 2.2, 2.3, 2.4

3.1, 3.2, 3.3, 3.4
4.1, 4.2, 4.3
5.1, 5.2, 5.3, 5.4

 

1.1, 1.2, 1.3, 1.4

2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 2.7, 2.8, 2.9

3.1, 3.2, 3.3, 3.4
4.1, 4.2, 4.3, 4.4

 

9 31 Mar Design Project #1:

Project Development:
‘Client Meeting’ individualised

Formative Assessment

Consultation
& Feedback

 

1.1, 1.2, 1.3

2.1, 2.2, 2.3, 2.4

3.1, 3.2, 3.3, 3.4
4.1, 4.2, 4.3
5.1, 5.2, 5.3, 5.4

 

3.1, 3.2, 3.3, 3.4
4.1, 4.2, 4.3, 4.4

 

10 07 Apr Design Project #1:
Project Submission.
In-Session graded assessment.

 

Summative Task Due

Summative assessment

Design Project #1

 

5.4


4.1, 4.2, 4.3, 4.4

 

 

   
Mid Term Break - 2 weeks
 
     
11 28 Apr Idea Generation 2 #1.

Exercise:
Group Archway Exercise.


Information Architecture.

Develop 3D forms that convey information.
Signage, Wayfinding. Packaging. Space design. Interaction.

 


Formative Assessment

Feedback to Groups
on completion of Exercise

1.1, 1.2, 1.3

2.1, 2.2, 2.3, 2.4

3.1, 3.2, 3.3, 3.4
 

 

1.1, 1.2, 1.3, 1.4

2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 2.7, 2.8, 2.9

3.1, 3.2, 3.3, 3.4
4.1, 4.2, 4.3, 4.4

12 05 May Idea Generation 2 #2.
Information/Communication Trajectory:

Staged Communication Design.

Creative Communication Strategies.

Exercise:
Archway element surface treatment.
Individual, Group and Interactive Communication.

 

  1.1, 1.2, 1.3

2.1, 2.2, 2.3, 2.4

3.1, 3.2, 3.3, 3.4

 

1.1, 1.2, 1.3, 1.4

2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 2.7, 2.8, 2.9

3.1, 3.2, 3.3, 3.4
4.1, 4.2, 4.3, 4.4

13 12 May Design Project #2 Brief Presentation:

‘Communication Architecture
- a 3D Graphic Design Space’
Construct 3D forms with Surface graphics expressing a Communication Strategy.

Content from Existing Blog Magazine, or New source.
.
Exploration of Potential Solutions. TEMPLATES: Cubes; Archway; Other.


Project Draft Proposal exercise.

(includes Feasibility Analysis)

1 minute Proposal.
Verbal & Visual delivery to group.

 

Formative Assessment

1 minute proposal

Feedback to Individual in Group context

 

1.1, 1.2, 1.3

2.1, 2.2, 2.3, 2.4

3.1, 3.2, 3.3, 3.4
4.1, 4.2, 4.3
5.1, 5.2, 5.3, 5.4

 

1.1, 1.2, 1.3, 1.4

2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 2.7, 2.8, 2.9

3.1, 3.2, 3.3, 3.4
4.1, 4.2, 4.3, 4.4

14 19 May Design Project #2.
Production & Consultation:
Construct Forms using Templates
or Own Design.
Testing of Surface Communication Strategy.

PLAY with others project.
Peer feedback.

 

Formative Assessment

Peer feedback
&
Teacher
feedback

 

1.1, 1.2, 1.3

2.1, 2.2, 2.3, 2.4

3.1, 3.2, 3.3, 3.4
4.1, 4.2, 4.3
5.1, 5.2, 5.3, 5.4

 

1.1, 1.2, 1.3, 1.4

2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 2.7, 2.8, 2.9

3.1, 3.2, 3.3, 3.4
4.1, 4.2, 4.3, 4.4 

15 26 May Design Project #2.
*** NO Face-to-Face session THIS WEEK ***

Online Posting of Development stage.
Seek peer feedback (optional)

 

3.1, 3.2, 3.3

1.1, 1.2, 1.3, 1.4

2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 2.7, 2.8, 2.9

3.1, 3.2, 3.3, 3.4
4.1, 4.2, 4.3, 4.4

16 02 Jun Design Project #2.
Production & Consultation:
Individual consultation.

Documentation of Processes.
MUST PRESENT actual element of Design Process for documentation by another student during this session.

Process documentation: Short Video recording.

 

Formative Assessment

Teacher feedback

 

1.1, 1.2, 1.3

2.1, 2.2, 2.3, 2.4

3.1, 3.2, 3.3, 3.4
4.1, 4.2, 4.3
5.1, 5.2, 5.3, 5.4

 

1.1, 1.2, 1.3, 1.4

2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 2.7, 2.8, 2.9

3.1, 3.2, 3.3, 3.4
4.1, 4.2, 4.3, 4.4

17 09 Jun Design Project #2.
FINAL Production & Consultation.

Submission of Project THIS Session.

Summative Task Due

Design Project #2 


5.1, 5.2, 5.3, 5.4

 


4.1, 4.2, 4.4

18 16 Jun Design Project #2.
Final Project Presentations.
Group Presentation.
Live in-person OR video presentation.
Summative assessment

Design Project #2

 

5.4


4.1, 4.2, 4.3, 4.4

19  23 Jun Design Projects #1 & #2.
Optional Final presentation development.

Photographic documentation.

Folio page layout.

 

     


Learning Resources

Prescribed Texts

none required


References

You are advised to look at the course myRMIT site for ongoing updated information.


Other Resources

RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access of the library resources. The University Library has extensive resources for Design students. The Library has produced a subject guide that includes quality online and print resources for your studies

http://rmit.libguides.com/graphicartanddesign

The Library provides guides on academic referencing http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian Mary Mavroudis mary.mavroudis@rmit.edu.au
 


Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills and will include tasks and projects.

Assessment tasks are:

Project 1 50%
Project 2 50%

An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.


Assessment Tasks

Tasks in this course are either formative or summative. Feedback throughout the course may be written, verbal or a combination of both.
Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks and you should engage in all formative tasks.
This course has 2 Summative Tasks, all of which must be completed/submitted. Each task has an allocated percentage of the total grade.
You are required to demonstrate all learning outcomes to a satisfactory standard.

Formative Exercises:
Session 2: Rubric workshop & Image submission
Session 4: 10 image 1 paragraph story
Session 7: Presentation
Session 9: Consultation
Session 11: Group 3D exercise
Session 13: Brief proposal
Sessions 14 & 16: Consultation feedback


Summative Assessment Tasks comprising a total of 100% of the Graded Assessment:

Task 1 - 50%
Blog Style Magazine Concept - Online &/or Print based Cultural/Design Reportage
Due Week 10

Task 2 - 50%
Communication Architecture - a 3D Graphic Design Space
Due Week 17

 

At the completion of the course, grading will be offered in addition to, and after, competency based assessment.

Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment are:

CHD - Competent with High Distinction.

CDI - Competent with Distinction

CC - Competent with Credit

CAG - Competency Achieved - Graded

DNS - Did Not Submit for Assessment

NYC - Not Yet Competent


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.

Other Information

Attendance

The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Feedback
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.


Student feedback at RMIT


Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential.

Student progress policy


Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.

http://www.rmit.edu.au/students/specialconsideration


Cover Sheet for Submissions 

You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.
Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to

Academic Integrity

Course Overview: Access Course Overview