Course Title: Integrate colour theory and design processes

Part B: Course Detail

Teaching Period: Term2 2021

Course Code: GRAP5384C

Course Title: Integrate colour theory and design processes

School: 375T Vocational Design and Social Context

Campus: City Campus

Program: C4373 - Certificate IV in Photography and Photo Imaging

Course Contact: Nat Morawski

Course Contact Phone: +61 3 9925 5583

Course Contact Email: Nat.morawski@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

In this course you will cover the skills and knowledge to be able to work with and solve design challenges in project work by utilising and applying the principles of design and colour theory.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUAACD401 Integrate colour theory and design processes

Element:

1. Research information on colour theory and design processes

Performance Criteria:

1.1 Identify and access relevant sources of information on colour theory and design processes

1.2 Research historical and contemporary approaches to colour and design in the context of a work project

1.3 Evaluate information to determine how colour theory and design may be integrated into the design process

1.4 Consider intellectual property and other legislative requirements relevant to design processes

Element:

2. Communicate ideas through the application of colour and design theory

Performance Criteria:

2.1 Experiment with selected materials, tools and equipment to determine new ways in which colour theory and design processes may be integrated

2.2 Explore and develop new ideas through a process of experimentation

2.3 Achieve solutions by working with the elements and principles of design and different aspects of colour

Element:

3. Evaluate design work

Performance Criteria:

3.1 Reflect on own application of design process and success in communicating concepts

3.2 Identify areas for future improvement, especially in terms of own skill development

3.3 Discuss completed work with others and respond positively to feedback


Learning Outcomes


On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements. You will be able to work with and solve design challenges in project work by utilising and applying the principles of design and colour theory.


Details of Learning Activities

Learning activities May include but not limited to:

  • class exercises to review discussions/lectures  
  • practical demonstrations in studio  
  • Blog/Wiki or other online discussion and participation  
  • analysis/critique of relevant reading material  
  • seminars/workshops  
  • design activities or projects  
  • group projects  
  • peer learning  
  • guest lecture/presentation  
  • class presentations  
  • group discussion  
  • research  
  • independent project-based work  
  • group activities/projects  
  • ‘workshopping’ of student projects including peer/lecturer feedback  
  • visits to galleries and events  
  • practical placement  
  • simulated workplace activities.  


Teaching Schedule

Design is part of a cluster of units: Integrate colour theory and design processes (CUAACD401) and Interpret and respond to a design brief (BSBDES402)

Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources

Semester 2 2021WeekDateTopicAssessment / Learning activities
Week 1 5 July

NO CLASSES

 
Week 2 12 July 

Delivery: Introduction to subject, assessments

How designers and photographers work together

Copyright

Mood boards

Class Activity: Mood board pitch to a designer

Learning activity: Set up InDesign document with margins and columns, Paragraph Styles and placing images
Week 3 19 July

Delivery: Colour theory –  primary/secondary colours – warm/cold – saturated colours

Colour theory in design – PMS colours – converting to CMYK and RGB

Class Activity: Colour wheel

Class Activity: Circus logo colour ways

Learning activity: Selecting colours in InDesign and Illustrator

Week 4 26 July

Delivery:  A01 due what to submit

Colour theory in design – colours in branding

Class Activity: Casa da Musica logo colour ways

A01 Colour in Design Due
Week 5 2 August

Delivery:  A02: briefing: NGV Poster brief

Ad campaigns

Class Activity: Find a standout ad campaign

Learning activity: Understanding how advertising campaigns work

Week 6 9 August

Delivery:  Logo design – Type of logo – logo usage

How the NGV logo works

Class Activity: My favourite logo

Learning activity: How logos and branding works with communication
Week 7 16 August

Delivery:  Ideas generation
Class Activity
: Wallet project

Learning activity: Creating and responding to a design brief 

Week 8 23 August

Delivery: A02a due what to submit

Working to specifications

Media kits

Assessment workshop

Class Activity: Set up artwork to specifications

A02a NGV Exhibition Research Due



MID SEMESTER BREAK


Week 9 6 September

Delivery:  Elements and principles of design

Layout principles

Class Activity: Critiquing ad layouts

Learning activity: Identifying and understanding how layout works

Week 10 13 September

Delivery:  Working with type

Class Activity: Formatting type

Learning activity: Understanding ho designers use type to build the message
Week 11 20 September

Delivery:  Presenting to clients

Class Activity: Set up InDesign doc with styles

Learning activity: 
Week 12 27 September

Delivery: A02b due what to submit

Assessment workshop

Class Activity: Package InDesign 

A02b NGV Exhibition Design Due
Week 13 4 October

Delivery: Magazine design – page layout

Facing pages

Master pages

Class Activity: Page hierarchy activity

Learning activity: 
Week 14 11 October

Delivery: Magazine design – pull quotes text wrapping

Class Activity: Pull quotes

Text wrap

Learning activity: 
Week 15 18 October

Delivery: Magazine design – covers

Class Activity: Incorporate masthead and image

Learning activity: 
Week 16 25 October

Delivery: A03 due what to submit

Package InDesign recap

Class Activity: Export PDF with crops and bleed 

A3: Magazine Design due

Week 17 1 November 

Delivery: Review week

Q&A Assessment catch up and help with any outstanding submissions




Learning Resources

Prescribed Texts


References


Other Resources

The University Library has extensive resources and provides subject specialist expertise, research advice, help with referencing and support through: 

The Learning Lab 
https://www.rmit.edu.au/students/study-support/learning-lab 

The Study Support Hub  
https://www.rmit.edu.au/students/study-support/study-support-hub 

English for uni workshops 


Overview of Assessment

Assessment is ongoing throughout the course and will include both project work and presentation of a personal brand that students will develop for themselves. You will use Adobe InDesign and other complementary applications to present your assessment.


Assessment Tasks

Please see Canvas for the specific details of your assessments.

Students enrolled in Vocational Education and Training qualifications are assessed for Competency. To be assessed as Competent means you have consistently demonstrated the required knowledge and skills at a standard expected in the workplace.   

To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task. 


DateDetailsDue



Sun, 1 Aug 2021 Assignment Assignment 1: Colour in Design due by 23:59
Sun, 29 Aug 2021 Assignment Assignment 2a: NGV Exhibition Research due by 23:59
Sun, 3 Oct 2021 Assignment Assignment 2b: NGV Exhibition Design Project due by 23:59
Sun, 31 Oct 2021 Assignment Assignment 3: Magazine Design due by 23:59


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. These mapping documents are available through Program Administration if required.

Other Information

Attendance:  

Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises   

It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.  

  

Information about your studies:  

You canaccess My Studies through the RMIT websitefor information about timetables, important dates, assessment dates, results and progress, Canvas etc.  

https://www.rmit.edu.au/students  

  

Assessment:  

Information on assessment including Special consideration, Adjustments to assessment, (eg. applying for an extension of time):  

https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment  

  

Academic Integrity and Plagiarism:   

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.  

https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-integrity  

  

Credit Transfer and Recognition of Prior Learning:   

Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).  

Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.    

Please speak to your teacher if you wish to discuss applying for Credit Transfer or RPL for the unit(s) of competency addressed in this course.  

https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit


Course Overview: Access Course Overview