Course Title: Interpret and respond to a design brief

Part B: Course Detail

Teaching Period: Term2 2017

Course Code: GRAP5389C

Course Title: Interpret and respond to a design brief

School: 320T Architecture & Design

Campus: Brunswick Campus

Program: C4382 - Certificate IV in Design

Course Contact: Alistair Briggs

Course Contact Phone: +61 3 9925 9446

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Dale Nason

Nominal Hours: 20

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required.

Course Description

In this course you will explore and develop the skills and knowledge required to interpret and creatively respond to a design brief. You will also integrate clear communication and planning processes to effectively respond to the brief.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBDES402 Interpret and respond to a design brief


1 Interpret design brief

Performance Criteria:

  • Correctly interpret the specifications of design brief
  • Establish and clarify user or client for the proposed product/service to inform design decisions
  • Identify and clarify specifications, parameters or constraints of the design brief in consultation with relevant colleagues
  • Source and evaluate information pertinent to design brief


2 Explore and develop design concept

Performance Criteria:

  • Generate ideas for design concept through research, exploration and experimentation
  • Develop initial design concept consistent with design brief parameters
  • Evaluate and explore options for refining the concept to best meet design brief parameters
  • Refine options and select the approach which best meets design brief requirements


3 Liaise with client

Performance Criteria:

  • Agree on communication process and frequency of communication with client
  • Present concepts for work at appropriate stages during design process as required
  • Present and explore different options and creative ideas with client when appropriate
  • Pro-actively seek and act on client feedback
  • Reach agreement on concept for work which complies with design brief


4 Plan production of work

Performance Criteria:

  • Assess specific design production risks
  • Identify all components required to produce a prototype
  • Assess technical requirements for production against specified guidelines
  • Identify and consult with support services required for production
  • Produce a prototype and evaluate against design brief requirements
  • Analyse prototype and determine any further adjustments to production requirements
  • Finalise production specifications supported by accurate and complete documentation


5 Complete production of work

Performance Criteria:

  • Collect and/or organise required components for the work
  • Produce or monitor the production of work ensuring all parameters of design brief are met
  • Accurately document work progress in a format appropriate to the nature of the design and requirements of design brief
  • Seek client approval for work where appropriate

Learning Outcomes

Details of Learning Activities

Learning activities will take place in a studio and computer laboratory using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.
In class activities will include:
• demonstrations and presentations by teacher
• peer teaching and class presentations
• group discussion
• feedback and revision
• peer learning
• teacher directed group activities/projects
• student project workshops, including peer/lecturer feedback
Out of class activities will include:
• independent project based work
• online tutorials and activities
• independent research
• studio practice
• review & revision

Teaching Schedule

This course, GRAP5389C - Interpret & Respond to a Design Brief - is delivered in combination
with VART6408C - Create Visual Design Components. The combined timeline is presented here
as a complete reference to the combined unit.

PLEASE NOTE: GRAP5389C runs until WEEK 10, it is of shorter duration than VART6408C.

Additionally note: While your teacher will cover all the material in this schedule, the weekly order is subject to change
depending on class needs and availability of speakers and resources. There will be a number of prescribed tasks
and projects (see Assessment Tasks below).

 WeekSession Description Task Due Performance Element
 1Design brief analysis and response Major Project #1.
Tuition in typography design software.
Exploring iterative processes.
 VART6408C: 1 - 5
GRAP5389C: 1 - 5
 2Development of a visual idea via theme interpretation.
Defining & testing a leading concept.
Further software tuition & feedback on direction.
Design Game #1
 VART6408C: 1 - 5
GRAP5389C: 1 - 5 
 3Project development.
Design Game #2.
 VART6408C: 2 - 5
GRAP5389C: 1 - 5
 4Project completion & submission
Choosing the leaders from a range of outcomes
Entering a competition
Major Project #1
VART6408C: 2 - 5
GRAP5389C: 1 - 5
 5Design brief analysis and response Major Project #2.
Further tuition in typography design software.
Exploring alternate design processes, including hand made elements.
 VART6408C: 1 - 5
GRAP5389C: 1 - 5
 6Developing layouts for client feedback.
Communicating with a client.
Project development & individual tuition.
 VART6408C: 1 - 5
GRAP5389C: 1 - 5
 7Presentation & feedback session on design directions.
Optional media experimentation session for concept development.
Photographic & video documentation of processes.
Major Project #2
Presentation & Feedback
VART6408C: 1 - 5
GRAP5389C: 1 - 5
 8Project development & production
Exploring printing processes for poster design, incl. file preparation
 VART6408C: 2 - 5
GRAP5389C: 1 - 5
 9Project development & production VART6408C: 2 - 5
GRAP5389C: 1 - 5
 10Project completion & submission

FINAL SESSION for GRAP5389C - Interpret & Respond to a Design Brief
Major Project #2
VART6408C: 2 - 5
GRAP5389C: 1 - 5
 11Summation of design briefs 1 & 2 layout - Folio presentation task
Presentation: Using photographic & video documentation to communicate design
 VART6408C: 1 - 5
 12Design brief Major Project #3
Introduction to printing with type using hand made & pre existing elements
Presentation: Developing a practice via photographic and video documentation
Design Game #3
 VART6408C: 1 - 5
 13Developing typographic elements with a blend of digital and hand made processes
Presentation of initial ideas to group
Major Project #3
Presentation & Feedback
VART6408C: 2 - 5
 14Project development
Printing practice
Video & photographic documentation
 VART6408C: 2 - 5
 15Project completion
Final printing of outcomes for Major Project #3
 VART6408C: 2 - 5
 16Design brief Major Project #4
Collating a body of work suitable for collaborative book creation
Project feasibility assessment - defining individual & collaborative project roles
Presentation: Book making processes and practices
Major Project #3

VART6408C: 1 - 5
 17Design production practice
Individual design tuition
First version dummy mock-up of collaborative book
Video & photographic documentation
 VART6408C: 1 - 5
 18Final print production session
Development of documentation into final outcomes
 VART6408C: 2 - 5
 19Project completion & documentation, & submissionMajor Project #4VART6408C: 2 - 5

Learning Resources

Prescribed Texts


Other Resources

Prescribed Texts: There are no compulsory prescribed texts in this course.

You are advised to look at the Learning Hub at myRMIT site for ongoing updated information.
A range of learning resources and references are provided throughout the year.
You will require a personal storage device and tools as outlined in tool kit list.
RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software.

RMIT Library.
You will also have access to the library resources.
Among the library’s electronic resources is the ability to access for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning. The University Library has extensive resources for Design students.
RMIT Library has produced the following:
• subject guide that includes quality online and print resources for your studies.
• guides on academic referencing
• subject specialist help via your Liaison Librarian

Overview of Assessment

Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or design activities.
The assessment tasks are: Industry style project/s
An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.

Assessment Tasks

This combined unit has FOUR (4) major assessment tasks. These are in the form of design projects.

Assessment for Projects 1 & 2 comprise 50% each of the final course result for GRAP5389C Interpret and respond to a design brief.

Assessment for Projects 1, 2, 3 & 4 comprise 25% each of the final course result for VART6408C Create visual design components.

Projects 1 & 2 comprise elements assessed for each of the combined courses.

Completion to a satisfactory degree of all required assessment task elements (as outlined in the project brief) is necessary to achieve competency.
Both major assessment tasks comprise multiple stages of partial completion &/or development, allowing response to critical feedback with the aim of guided outcome improvement.

Project #1.
- Week 4 - Final Submission

Project #2.
- Week 7 - Presentation & feedback
- Week 10 - Final Submission

Project #3.
- Week 13 - Presentation & feedback
- Week 16 - Final Submission

Project #4.
- Week 19 - Final Submission

At the completion of the course, grading will be offered in addition to, and after, competency based assessment.
Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment are:
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded NYC Not Yet Competent
DNS Did Not Submit for Assessment

Assessment Matrix

An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above).

Other Information

The major aspect of your learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity for success.

You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.

Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student Academic Progress policy:

When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-digital submission use the printed form provided. For digital online submission please use e Submission process. Information regarding the eSubmission process:

Special Consideration Policy, Late Submission & Extensions
All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Click the following link for details on applying for Special consideration:

Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy. If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links Application for extension of time:

On Time Submission and Impact of Late Submission
On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self- management. For this reason, late work impacts on your overall grade for each assessment task.
The following adjustments for late submission will be made:
- Work submitted late will be assessed for competency only.
- Submissions are only permitted during the period that the competency is scheduled.

Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity. Academic Integrity:

Credit Transfers and Recognition of Prior Learning

Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).  Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.

Recognition of Current Competency (RCC).

RCC applies only if you have previously demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.

Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL or RCC for the unit(s) of competency addressed in this course

Course Overview: Access Course Overview