Course Title: Interpret and respond to a design brief
Part B: Course Detail
Teaching Period: Term1 2022
Course Code: GRAP5389C
Course Title: Interpret and respond to a design brief
Important Information:
Please note that this course may have compulsory in-person attendance requirements for some teaching activities.
To participate in any RMIT course in-person activities or assessment, you will need to comply with RMIT vaccination requirements which are applicable during the duration of the course. This RMIT requirement includes being vaccinated against COVID-19 or holding a valid medical exemption.
Please read this RMIT Enrolment Procedure as it has important information regarding COVID vaccination and your study at RMIT: https://policies.rmit.edu.au/document/view.php?id=209.
Please read the Student website for additional requirements of in-person attendance: https://www.rmit.edu.au/covid/coming-to-campus
Please check your Canvas course shell closer to when the course starts to see if this course requires mandatory in-person attendance. The delivery method of the course might have to change quickly in response to changes in the local state/national directive regarding in-person course attendance.
School: 515T Creative Industries
Campus: Brunswick Campus
Program: C4382 - Certificate IV in Design
Course Contact: Ruth Wellington
Course Contact Phone: +61 3 9925 9988
Course Contact Email: Ruth.Wellington@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
James Fong
Dale Nason
Kath Deighton
Robin Blood
Nominal Hours: 20
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None required.
Course Description
In this course you will explore and develop the skills and knowledge required to interpret and creatively respond to a design brief. You will also integrate clear communication and planning processes to effectively respond to the brief.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBDES402 Interpret and respond to a design brief |
Element: |
1 Interpret design brief |
Performance Criteria: |
1.1 Correctly interpret the specifications of design brief 1.2 Establish and clarify user or client for the proposed product/service to inform design decisions 1.3 Identify and clarify specifications, parameters or constraints of design brief in consultation with relevant colleagues 1.4 Source and evaluate information pertinent to design brief
|
Element: |
2 Explore and develop design concept |
Performance Criteria: |
2.1 Generate ideas for design concept through research, exploration and experimentation 2.2 Develop initial design concept consistent with design brief parameters 2.3 Evaluate and explore options for refining concept to best meet design brief parameters 2.4 Refine options and select approach which best meets design brief requirements
|
Element: |
3 Liaise with client |
Performance Criteria: |
3.1 Agree on communication process and frequency of communication with client 3.2 Present concepts for work at appropriate stages during design process as required 3.3 Present and explore different options and creative ideas with client when appropriate 3.4 Proactively seek and act on client feedback 3.5 Reach agreement on concept for work which complies with design brief |
Element: |
4 Plan production of work |
Performance Criteria: |
4.1 Assess specific design production risks 4.2 Identify all components required to produce a prototype 4.3 Assess technical requirements for production against specified guidelines 4.4 Identify and consult with support services required for production 4.5 Produce a prototype and evaluate against design brief requirements 4.6 Analyse prototype and determine any further adjustments to production requirements 4.7 Finalise production specifications supported by accurate and complete documentation
|
Element: |
5 Complete production of work |
Performance Criteria: |
5.1 Collect and/or organise required components for the work 5.2 Produce or monitor the production of work ensuring all parameters of design brief are met 5.3 Accurately document work progress in a format appropriate to the nature of the design and requirements of design brief 5.4 Seek client approval for work where appropriate
|
Learning Outcomes
Details of Learning Activities
Learning activities will take place in a studio and computer laboratory using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.
In class activities will include:
• demonstrations and presentations by teacher
• peer teaching and class presentations
• group discussion
• feedback and revision
• peer learning
• teacher directed group activities/projects
• student project workshops, including peer/lecturer feedback
Out of class activities will include:
• independent project based work
• online tutorials and activities
• independent research
• studio practice
• review & revision
Teaching Schedule
This course, GRAP5389C - Interpret & Respond to a Design Brief - is delivered face-to-face in combination with VART6408C - Create Visual Design Components. The combined timeline is presented here as a complete reference to the combined session delivery. The courses are clustered on Canvas.
Additionally note:
While your teacher will cover all the material in this schedule, the weekly order is subject to change
depending on class needs and availability of speakers and resources. There will be a number of prescribed tasks and projects (see Assessment Tasks below).
| Week 0 | Orientation and Course Intro session |
|
| Week 1 | Class introduction Graphic Design: Interpret a brief/Design components |
Introductions and brief overview of the assignments and what is expected in class. Focus on industry - Digital Journal: |
| Week 2 | Current & emerging graphic design. Introduction to client design briefs. |
Q1 Research graphic design. |
| Week 3 | Trends & technologies discussion. |
Q2 Trends & technologies. |
| Week 4 | Content & tools resource development. |
Q3 Content & tools resource. |
| Week 5 | Professional development and networking. |
Q4 Professional development and networking. |
| Week 6 | Planning & networking. |
Q5 Career plan and Q6 Networking. |
| Week 7 | Digital vs non-digital: technique discussion. |
Q7 Digital vs non-digital. |
| Week 8 | Visual design component analysis, review and further development. |
Q8 Visual design component analysis. |
| Week 9 |
Client presentation: Design brief & visual concepts. Focus on industry - Digital Journal. Client brief process documentation. |
Reprise/Reflection: Documentation template & archive process. |
| Week 10 | Combining techniques to make graphic design. |
Produce concepts – testing & making. Assessment Task 1 DUE End of Week. |
| Mid semester break | April 15-25 |
|
| Week 11 |
Client communication: Final production. Self evaluating client brief & communication. |
Client approvals and reiteration Self evaluation process & template. |
| Week 12 | Graphic design production continual refinements |
Production management, discussion & assessment of final direction. |
| Week 13 | Client Communication – Final Presentation. |
Production management, discussion & assessment of final direction. Final presentation. |
| Week 14 | Graphic design production & completions. | Keep working on assignments. |
| Week 15 | Working on Assignments |
|
| Week 16 | Commence marking and assessing. Feedback for class | Assessment Task 2 and 3 DUE End of Week. |
| Week 17 | Finalise feedback. |
|
| Week 18 | Assessment Week |
|
Learning Resources
Prescribed Texts
References
Other Resources
Prescribed Texts: There are no compulsory prescribed texts in this course.
You are advised to look at the Learning Hub at myRMIT site for ongoing updated information.
A range of learning resources and references are provided throughout the year.
You will require a personal storage device and tools as outlined in tool kit list.
RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software.
RMIT Library.
You will also have access to the library resources.
Among the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning. The University Library has extensive resources for Design students.
RMIT Library has produced the following:
• subject guide that includes quality online and print resources for your studies. http://rmit.libguides.com/graphicartanddesign
• guides on academic referencing http://www.rmit.edu.au/library/referencing
• subject specialist help via your Liaison Librarian http://www.rmit.edu.au/library/librarians/dsc
Overview of Assessment
Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or design activities.
The assessment tasks are: Industry style project/s
An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.
Assessment Tasks
To demonstrate competency in this course you need to submit the following piece of assessment to a satisfactory standard.
Assessment Task #1 - Focus on the design industry - Digital Journal
- Due: Week 10
Assessment Task #2 - Design brief for a client
- Due: Week 16
Assessment Task #3 - Final product
- Due: Week 16
You are required to demonstrate all learning outcomes to a satisfactory standard.
You will receive feedback with verbal and/or written evaluation of your progress within class time.
The submitted projects will be assessed with written feedback as well as a checklist that relates to separate components of the project and the overall outcome.
This course is assessed for competency.
Grades which apply to competency-based assessment are:
CA Competency Achieved
NYC Not Yet Competent
DNS Did Not Submit for Assessment
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. These matrices are available through Program Administration.
Other Information
Attendance:
Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.
Feedback - You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy
Assessment:
Information on assessment including Special consideration, Adjustments to assessment, (e.g. applying for an extension of time):
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment
On Time Submission and Impact of Late Submission
On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your competency assessment.
Submissions that are assessed as Not Satisfactory can be re-submitted once and this is only permitted during the period that the competency is scheduled.
Academic Integrity and Plagiarism:
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-integrity
Submissions
When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-digital submission use the printed form provided. For digital online submission please use e Submission process.
Information about your studies:
You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc.
https://www.rmit.edu.au/students
Credit Transfer and Recognition of Prior Learning:
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Please speak to your teacher if you wish to discuss applying for Credit Transfer or RPL for the unit(s) of competency addressed in this course.
https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit
Course Overview: Access Course Overview