Course Title: Write content for a range of media

Part A: Course Overview

Program: C4405 Certificate IV in Professional Writing and Editing

Course Title: Write content for a range of media

Portfolio: Vocational Education

Nominal Hours: 40

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Important Information:

Please note that this course may have compulsory in-person attendance requirements for some teaching activities. 

To participate in any RMIT course in-person activities or assessment, you will need to comply with RMIT vaccination requirements which are applicable during the duration of the course. This RMIT requirement includes being vaccinated against COVID-19 or holding a valid medical exemption. 

Please read this RMIT Enrolment Procedure as it has important information regarding COVID vaccination and your study at RMIT: https://policies.rmit.edu.au/document/view.php?id=209

Please read the Student website for additional requirements of in-person attendance: https://www.rmit.edu.au/covid/coming-to-campus 


Please check your Canvas course shell closer to when the course starts to see if this course requires mandatory in-person attendance. The delivery method of the course might have to change quickly in response to changes in the local state/national directive regarding in-person course attendance. 


This unit of competency is studied in conjunction with CUAWRT407 Develop content for publication.



Course Contact: Dzintra Boyd and Sarah Vincent

Course Contact Phone: +61399254269 (Dzintra)

Course Contact Email: dzintra.boyd@rmit.edu.au and sarah.vincent@rmit.edu.au



Course Description

Content writing is a fast-growing, exciting field with endless possibilities. In this course you will learn how to write creative, engaging and effective content across a range of media, social media, styles and forms. Find out how to hook users, work with analytics and refine agile writing skills ranging from hot takes to UX basics – creating content that’s accessible and built for user needs. This course will give you the confidence to take on new and emerging industry trends, keeping you relevant in a shifting media landscape.

This course is titled Content Writing and comprises two competencies, which are co-delivered and co-assessed:

  • CUAWRT301 Write content for a range of media
  • CUAWRT407 Develop content for publication.

Pre-requisite Courses and Assumed Knowledge and Capabilities

None



National Competency Codes and Titles

National Element Code & Title:

CUAWRT301 Write content for a range of media

Elements:

1. Prepare to write content

2. Draft content

3. Finalise content


Learning Outcomes

On successful completion of this course you will have developed and applied the skills and knowledge of:

  • writing, structuring and formatting effective and engaging content across a range of styles and media
  • creating content relevant for a specified audience, tone and purpose using relevant software
  • basic editing techniques, relevant media law and codes of practice, and workplace safety.


Overview of Assessment

Assessment is ongoing throughout the course and will include a range of practical and theory components. Full assessment briefs will be provided and can be found on Canvas.

This is a Vocational Education and Training qualification and is assessed for Competency. To be assessed as Competent means you have consistently demonstrated the required knowledge and skills at a standard required in the workplace. To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.

Results that apply to courses that are delivered and assessed in accordance with competency-based assessment are:

CA: Competency Achieved
NYC: Not Yet Competent
DNS: Did not Submit for Assessment