Course Title: Interpret and respond to a design brief

Part B: Course Detail

Teaching Period: Term2 2024

Course Code: GRAP5406C

Course Title: Interpret and respond to a design brief

School: 515T Creative Industries

Campus: Brunswick Campus

Program: C4414 - Certificate IV in Design

Course Contact: Robin Blood

Course Contact Phone: +61 3 9925 4683

Course Contact Email: robin.blood@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Kath Deighton

kathryn.deighton2@rmit.edu.au

Lorette Broekstra

lorette.broekstra@rmit.edu.au

 

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

In this course you will learn the skills and knowledge required to interpret and creatively respond to a design brief through the production of work.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUADES412 Interpret and respond to a design brief

Element:

1 Interpret design brief

Performance Criteria:

1.1 Analyse the specifications of design brief

1.2 Establish client for the proposed product/service

1.3 Identify and clarify specifications, parameters or constraints of design brief in consultation with required personnel

1.4 Source and evaluate information pertinent to design brief

Element:

2 Explore and develop design concept

Performance Criteria:

2.1 Generate ideas for design concept through research, exploration and experimentation

2.2 Develop initial design concept consistent with design brief parameters

2.3 Evaluate and explore options for refining concept that meets design brief parameters

2.4 Refine options and select approach which best meets design brief requirements

Element:

3 Liaise with client

Performance Criteria:

3.1 Agree on communication process and frequency of communication with client

3.2 Present concepts for work at required stages during design process

3.3 Present and explore different options and creative ideas with client when required

3.4 Reach agreement on concept for work which complies with design brief

Element:

4 Plan production of work

Performance Criteria:

4.1 Assess specific design production risks

4.2 Identify all components required to produce a prototype

4.3 Assess technical requirements for production against specified guidelines

4.4 Identify and consult with support services required for production

4.5 Produce a prototype and evaluate against design brief requirements

4.6 Analyse prototype and determine any further adjustments to production requirements

4.7 Finalise production specifications supported by required documentation

Element:

5 Complete production of work

Performance Criteria:

5.1 Collect and organise required components for the work

5.2 Produce or monitor the production of work and confirm all parameters of design brief are met

5.3 Document work progress in format required for the nature of the design and requirements of design brief

5.4 Seek client approval for work as required


Learning Outcomes


On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements. 


Details of Learning Activities

Learning activities will take place in a studio and computer laboratory using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study. In-class activities will include:

  • class exercises
  • tutorials
  • practical demonstrations
  • workshops
  • group discussion
  • review and revision
  • peer learning
  • peer teaching and class presentations
  • teacher directed group activities/projects
  • workshopping of student projects including peer/lecturer feedback

 

Out of class activities may include:

  • independent research
  • independent project based work
  • studio practice
  • online tutorials and activities
  • review and revision


Teaching Schedule

This unit is co-delivered with CUADIG304 Create visual design components.

WeekClass Learning activitiesAssessment due dates
Week 1

 

AT1 - Design Brief 1
Parts A+B - Brief requirements and project schedule generation
Design briefing - Clarify and establish the brief's requirements, including the project's timeline, plan and process documentation.

  

Develop understanding of client needs

  
Week 2

Parts A+B - Brandmark - general design and targeted research
Design research and initial idea/concept generation
Discuss current and emerging design trends, and undertake industry sector market research.

  

 

  
Week 3


Explore and experiment with different design processes, techniques and approaches

  

Discuss ideas with instructor/peers

  
Week 4

Parts A+B - Develop and present visual ideas/concepts

Evaluate, discuss and review ideas in relation to the brief's requirements

  

 

  
Week 5

Completion of Parts A+B
In-session presentation of final idea/s to client or relevant personnel

 

  

Submission of Parts A+B 

  
Week 6

Part C - Plan and prepare for production

Technical, industry and legal production requirements and processes

 

  

 

  
Week 7

Part D - Refine and produce design work

Develop final design components, whilst trialling different versions
Produce final brandmark and brand assets and collate into style guide

 

 

  

 

  
Week 8

Part D - Refine and produce design work

Produce final brandmark and brand assets and collate into style guide.
Written design rationale and analysis of process referencing the brief's requirements and specifications.

 

Part E - Review process and evaluate design work

Reflect on the design work and solutions generated for this brief
Make adjustments and resubmit modified final design work.

  

Submission of Parts C+D

  
Week 9

Finalise and submit AT1 documents/files

  

Submission of Part E and Parts A-E Process doc and Branding Style Guide

  
Week 10

AT2 - Design Brief 2
Parts A+B - Brief requirements and project schedule generation
Design briefing - Clarify and establish the brief's requirements, including the project's timeline, plan and process documentation.
 

  

 Q&A session - Record responses

  
Week 11

Parts A+B - Illustration/image collage - design and targeted research

Design research and initial idea/concept generation

Discuss current and emerging design trends, and undertake industry sector market research.

  

 

 

  
Week 12

Parts A+B - Develop and present visual ideas/concepts

Explore and experiment with different design processes, techniques and approaches


  

Discuss ideas with instructor/peers

  
Week 13

Parts A+B - Develop and present visual ideas/concepts

Explore and experiment with different design processes, techniques and approaches 

  

 

  
Week 14

Completion of Parts A+B 

Evaluate, discuss and review ideas in relation to the brief's requirements


In-session presentation of mid-project idea/s to client or relevant personnel

 

  

Submission of Parts A+B 

  
Week 15

Part C - Plan and prepare for production
Technical, industry and legal production requirements and processes

 

  

 

  
Week 16

Part D - Refine and produce design work
Develop final design components, whilst trialling different compositions. Produce final illustrative/image collage designs 

 

  

 

  
Week 17

Part D - Refine and produce design work
Produce final design work to meet technical & formatting specifications
Written design rationale and analysis of process referencing the brief's requirements

Part E - Review process and evaluate design work

Reflect on the design work and solutions generated for this brief
Make adjustments and resubmit modified final design work.

  

Submission of Parts C+D

  
Week 18

Finalise and submit AT2 documents/files

  

Submission of Parts A-E and final design

  
Week 19

Assessment Week

  

 

  

While all course content will be delivered, the order and mode of delivery may change depending on the availability of specialist facilities and equipment. Please check Canvas regularly as any updates will be communicated by your teacher.


Learning Resources

Prescribed Texts


References


Other Resources

Students will need to refer to CANVAS as teaching resources may vary according to teaching schedule and task requirements.

 

Prescribed Texts: There are no compulsory prescribed texts in this course.

You are advised to look at the Learning Hub at myRMIT site for ongoing updated information.
A range of learning resources and references are provided throughout the year.
You will require a personal storage device and tools as outlined in tool kit list.
RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software.

 

Study Support

Study support - RMIT University


RMIT Library.
You will also have access to the library resources.
Among the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning. The University Library has extensive resources for Design students.


RMIT Library has produced the following:
subject guide that includes quality online and print resources for your studies.

Library - RMIT University


Overview of Assessment

Assessment for this course is ongoing throughout the semester. Your knowledge and understanding of course content is assessed through participation in class exercises, oral/written presentations and through the application of learned skills and insights. Full assessment briefs will be provided and can be found on CANVAS.


Assessment Tasks

Students enrolled in Vocational Education and Training qualifications are assessed for Competency. To be assessed as Competent means you have consistently demonstrated the required knowledge and skills at a standard expected in the workplace. 

To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher for each assessment task. 

Assessment Task 1 - Design Brief 1

Parts A&B Due Week 5

Parts C&D Due Week 8

Parts A-E Due Week 9

Assessment Task 2 - Design Brief 2

Parts A&B Due Week 14

Parts C&D Due Week 17

Parts A-E Due Week 18

Due dates for assessment tasks dependent on access to specialist facilities and equipment may change. Please check Canvas regularly as any updates will be communicated by your teacher.

You are required to demonstrate all learning outcomes to a satisfactory standard.
You will receive feedback with verbal and/or written evaluation of your progress within class time. 
The submitted projects will be assessed with written feedback as well as a checklist that relates to separate components of the project and the overall outcome.

Results that apply to courses that are delivered and assessed in accordance with competency-based assessment are:

CA: Competency Achieved

NYC: Not Yet Competent

DNS: Did not Submit for Assessment


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. These matrices are available through Program Administration and CANVAS for each assessment task.

Other Information

Attendance:

Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.

 

Feedback - You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Assessment - RMIT University

Student Progress 
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Academic progress - RMIT University

Assessment:

Information on assessment including Special consideration, Adjustments to assessment, (e.g. applying for an extension of time):

Assessments and results - RMIT University

 

On Time Submission and Impact of Late Submission 
On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your competency assessment. 
Submissions that are assessed as Not Satisfactory can be re-submitted once and this is only permitted during the period that the competency is scheduled.

Academic Integrity and Plagiarism:

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.

Academic integrity - RMIT University

 

Submissions
When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-­digital submission use the printed form provided. For digital online submission please use e­ Submission process.

Information about your studies:

You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc.

Current students - RMIT University

 

 

Credit Transfer and Recognition of Prior Learning:

Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).

Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.

Please speak to your teacher if you wish to discuss applying for Credit Transfer or RPL for the unit(s) of competency addressed in this course.

Credit for prior study or experience - RMIT University

Course Overview: Access Course Overview