Course Title: Research and apply graphic design techniques

Part B: Course Detail

Teaching Period: Term2 2024

Course Code: GRAP5419C

Course Title: Research and apply graphic design techniques

School: 515T Creative Industries

Campus: Brunswick Campus

Program: C4414 - Certificate IV in Design

Course Contact: Robin Blood

Course Contact Phone: +61 3 9925 4683

Course Contact Email: robin.blood@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Ben Mastwyk

ben.mastwyk@rmit.edu.au

 

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

In this course you will learn the skills and knowledge required to research and apply techniques to produce graphic design work.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUAGRD411 Research and apply graphic design techniques

Element:

1. Interpret and plan graphic design briefs

Performance Criteria:

1.1 Interpret specifications in graphic design briefs and clarify issues with required personnel

1.2 Consider user or client requirements when making decisions about graphic design work

1.3 Research contemporary and historical information for briefs as required

Element:

2. Organise resources

Performance Criteria:

2.1 Identify workspace and materials required for graphic design work

2.2 Store files and completed documentation using standard industry procedures

Element:

3. Test graphic design approaches

Performance Criteria:

3.1 Produce preliminary visual representations

3.2 Identify possible design approaches and critique in relation to the design brief

3.3 Select resources, materials and techniques required to test identified approaches.

3.4 Evaluate test outcomes against criteria and select the final design approach

3.5 Review own work and seek feedback as required

Element:

4. Produce graphic design work

Performance Criteria:

4.1 Create graphic designs using selected design approach

4.2 Respond to feedback and refine graphic design work

4.3 Present design solution that meets the requirements of the design brief

Learning Outcomes


On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements. 


Details of Learning Activities

Learning activities will take place online using industry-standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study. In-class activities will include:

  • class exercises
  • tutorials
  • practical demonstrations
  • workshops
  • group discussion
  • review and revision
  • peer learning
  • peer teaching and class presentations
  • teacher-directed group activities/projects
  • workshopping of student projects including peer/lecturer feedback

 

Out of class activities may include:

  • independent research
  • independent project-based work
  • studio practice
  • online tutorials and activities
  • review and revision


Teaching Schedule

Week

  

Topics & Activities

  

Assessment

  

1&2

  

Introduce AT1

Part A: Research

  • Engage with the client to define the objectives and specifications of the brief
  • Research similar publications and design styles to inform layout ideas
  		  

3

  
  • Provide image of your workspace, listing resources and discussing safe and sustainable work practices
  • Evaluate sustainability considerations related to the production of this project
  • Obtain a quote from print provider for the collateral requested in the brief
  		  

4

  

Part B: Develop design concepts

  • Gather required content (text, images, graphics)
  • Create and evaluate design options in a safe studio environment
  		 Submit AT1 - Part A

5

  
  • Present ideas to client and evaluate feedback
  		  

6

  

Part C: Finalise artwork and prepare for output

  • Setup document in industry software
  • Import and layout all content according to style guide and objectives outlined in the brief
  • Incorporate image and typographic elements
  		 Submit AT1 - Part B

7

  
  • Prepare files for output and archive
  		  

8

  

Part D: Client feedback and self-reflection

  • Seek feedback from your client
  • Reflect on the effectiveness of your design
  		  

9

  

Introduce AT2

Part A: Research

  • Engage with the client to define the objectives and specifications of the brief
  • Research similar publications and design styles to inform layout ideas
  		 Submit AT1 - Parts C & D

10

  
  • Provide image of your workspace, listing resources and discussing safe and sustainable work practices
  • Evaluate sustainability considerations related to the production of this project
  • Obtain a quote from print provider for the collateral requested in the brief
  		  

11 

  

Part B: Develop design concepts

  • Gather required content (text, images, graphics)
  • Create and evaluate design options in a safe studio environment
  		 Submit AT2 - Part A

12

  
  • Present ideas to client and evaluate feedback
  		  

13

  

Part C: Finalise artwork and prepare for output

  • Setup document in industry software
  • Import and layout all content according to style guide and objectives outlined in the brief
  • Incorporate image and typographic elements
  		 Submit AT2 - Part B

14

  
  • Prepare files for output and archive
  		  

15

  

Part D: Client feedback and self-reflection

  • Seek feedback from your client
  		  

16

  
  • Reflect on the effectiveness of your design
  		  

17

  		 Submit AT2, Parts A, B, C & D Submit AT2 - Parts C & D

18

  		 Late submission via consultation only  

While all course content will be delivered, the order and mode of delivery may change depending on the availability of specialist facilities and equipment. Please check Canvas regularly as any updates will be communicated by your teacher.

This unit CUAGRD411 Research and apply graphic design techniques is a combined delivery with CUAGRD311 Prepare files for print and CUAPPR411 Realise a creative project 


Learning Resources

Prescribed Texts


References


Other Resources

Students will need to refer to CANVAS as teaching resources may vary according to teaching schedule and task requirements.

 

Prescribed Texts: There are no compulsory prescribed texts in this course.

You are advised to look at the Learning Hub at myRMIT site for ongoing updated information.
A range of learning resources and references are provided throughout the year.
You will require a personal storage device and tools as outlined in tool kit list.
RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software.

 

Study Support

Study support - RMIT University


RMIT Library.
You will also have access to the library resources.
Among the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning. The University Library has extensive resources for Design students.


RMIT Library has produced the following:
subject guide that includes quality online and print resources for your studies.

Library - RMIT University


Overview of Assessment

Assessment for this course is ongoing throughout the semester. Your knowledge and understanding of course content is assessed through participation in class exercises, oral/written presentations and through the application of learned skills and insights. Full assessment briefs will be provided and can be found on CANVAS 


Assessment Tasks

Students enrolled in Vocational Education and Training qualifications are assessed for Competency. To be assessed as Competent means you have consistently demonstrated the required knowledge and skills at a standard expected in the workplace. 

To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher for each assessment task. 

 

Assessment Task 1 - Produce a magazine cover

Due weeks - 4, 6, 9

Assessment Task 2 - Produce & apply event branding
Due weeks - 11, 13, 17

*Due dates for assessment tasks dependent on access to specialist facilities and equipment may change. Please check Canvas regularly as any updates will be communicated by your teacher.

You are required to demonstrate all learning outcomes to a satisfactory standard.
You will receive feedback with verbal and/or written evaluation of your progress within class time. 
The submitted projects will be assessed with written feedback as well as a checklist that relates to separate components of the project and the overall outcome.

Results that apply to courses that are delivered and assessed in accordance with competency-based assessment are:

CA: Competency Achieved

NYC: Not Yet Competent

DNS: Did not Submit for Assessment


Assessment Matrix

While all course content will be delivered, the order and mode of delivery may change depending on the availability of specialist facilities and equipment. Please check Canvas regularly as any updates will be communicated by your teacher.

Other Information

Attendance:

Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.

 

Feedback - You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Assessment - RMIT University

Student Progress 
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Academic progress - RMIT University

Assessment:

Information on assessment including Special consideration, Adjustments to assessment, (e.g. applying for an extension of time):

Assessments and results - RMIT University

 

On Time Submission and Impact of Late Submission 
On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your competency assessment. 
Submissions that are assessed as Not Satisfactory can be re-submitted once and this is only permitted during the period that the competency is scheduled.

Academic Integrity and Plagiarism:

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.

Academic integrity - RMIT University

 

Submissions
When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-­digital submission use the printed form provided. For digital online submission please use e­ Submission process.

Information about your studies:

You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc.

Current students - RMIT University

 

 

Credit Transfer and Recognition of Prior Learning:

Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).

Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.

Please speak to your teacher if you wish to discuss applying for Credit Transfer or RPL for the unit(s) of competency addressed in this course.

Credit for prior study or experience - RMIT University

Course Overview: Access Course Overview