Course Title: Design and install visual merchandising displays

Part B: Course Detail

Teaching Period: Term1 2024

Course Code: MKTG8024C

Course Title: Design and install visual merchandising displays

School: 515T Creative Industries

Campus: City Campus

Program: C4431 - Certificate IV in Interior Decoration

Course Contact: Jenny Crowley

Course Contact Phone: +61399254759

Course Contact Email: jenny.crowley@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Justin Compton
justin.compton@rmit.edu.au 

Tim McCarthy
tim.mccarthy@rmit.edu.au

 

Nominal Hours: 80

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

Nil

Course Description

This unit describes the performance outcomes, skills and knowledge required to design and create visual merchandising displays for promotional purposes. It requires the ability to review a visual merchandising concept to identify display objectives, and to build displays using a range of construction methods and materials.

 

This unit applies to visual merchandisers and stylists working in a diverse range of sectors and business contexts. They operate with independence, under limited supervision of others, and within established organisational policies and procedures. They may have responsibility for making a range of creative and operational decisions within the scope of their job role.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SIRRMER007 Design and install visual merchandising displays

Element:

1. Determine display requirements.

Performance Criteria:

1.1. Access and review a visual merchandising concept to determine display requirements.

1.2. Determine display purpose and desired messaging.

1.3. Identify scaling and spatial specifications and constraints that will impact display design. 

1.4. Access creative sources of information and research display trends to draw inspiration to inform display design. 

Element:

2. Design displays.

Performance Criteria:

2.1. Design displays that reflect organisational merchandise strategy, style guidelines and standards.

2.2. Plan display structure and positioning that reflects customer traffic flow and visual paths.

2.3. Incorporate multi-sensory elements into display design to enhance customer engagement and interaction with product.

2.4. Design displays that promote cross-selling and generate commercial benefit.

2.5. Design displays that are structurally sound and meet work, health and safety requirements.

2.6. Apply principles and elements of design to display designs.

2.7. Identify resources, materials and construction techniques required to build displays.

2.8. Identify opportunities to create cost-efficiencies and maximise use of resources.

2.9. Produce visual representations of display designs.

2.10. Seek approval for display designs and make any required adjustments.

Element:

3. Install displays.

Performance Criteria:

3.1. Source materials and resources required to create displays.

3.2. Select appropriate time to build displays that minimises disruption to customers.

3.3. Apply construction techniques and use power tools to build displays. 

3.4. Ensure product availability at primary location.

3.5. Consider product grouping based on key features, price, size and type.

3.6. Handle stock and equipment according to safe manual handling and work health and safety requirements to prevent injury to self.

3.7. Finalise displays and adjust as required to ensure visual appeal is maximised.

3.8. Ensure finalised displays meet display design and work, health and safety requirements. 

3.9. Clean and tidy work area and remove excess materials and stock.

3.10. Dispose of waste to minimise environmental impacts.


Learning Outcomes


Elements and Performance Criteria

1. Determine display requirements

2. Design displays

3. Install displays


Details of Learning Activities

Learning activities will take place this semester with a blended classroom module using industry standard tools and resources.  

Refer to your Course schedule and Canvas shells for specific information on how each of your course is delivered this semester.

You will also be required to undertake independent study.  Reference mode of delivery for this course is a blended approach.

 

On campus class activities will include:

  • Tutorials and project based work
  • Group discussion
  • Teacher directed activities/projects
  • Class presentations
  • Independent project-based work
  • SIte visits (observations) 
  • Studio Practice

Out of class activities will include:

  • Online investigation
  • Independent & group project-based work
  • Gallery / Exhibition/ Store visits


Teaching Schedule

 

Week Class Content

Assessment Tasks & WIPS  Due

Week 1
  • Course Guide
  • Introduction to course and expectations
  • Equipment and tool kit overview
  • Introduce Exercise 1 (Store Window Observation Report)
  • Introduce Exercise 2Homewares Store  Window concept)
  • What is Styling & Display p/point
  • Discuss the Use of Space & the display bays
  • Do poster suspension practice/exercise 

 

Week 2
  • Homewares Window Concept exercise Due & class discussion
  • Trend Forecasting document
  • Do poster suspension practice/exercise
  • Introduce exercise 3  (Pyramid Groupings) p/point
  • Show examples symmetric and asymmetric groupings

 

Week 3
  • Store Window Observation Report due to Canvas
  • Presentation on Design Elements & Principles
  • Introduce Exercise 4  Design Elements & Principles
  • Introduce Assessment Task 1 Knowledge Quiz
  • Introduce Assessment Task 2 Life Style Display

 

Week 4
  • Presentation on Colour
  • Discuss OH&S in Display & VM
  • Presentation on Inspiration, Material & Brand Boards
  • Pyramid Grouping displays x 4 Due

 

Week 5
  • Introduce Assessment Task 3 Promotional Display
  • Design Elements & Principles 

 

 

Week 6 
  • Life Style Display Part 1 Due Estimate & Cost a Job Part A 
  • 1 x Customer Brand/Mood Board
  • 12 x thumbnails
  • Inspiration board of Current VM Trends
  • 2 x proposed elements that you will make
  • 1x finished concept produced with digital software

 WIP 1 & 1A DUE

Week 7
  • Life Style Display Part 2 Due
  • 1 x list of materials/resources for your display (include two ways you were cost-effective/made the most of your resources)
  • 1 x list of construction techniques required for your display
  • 1 x list of OH&S considerations that you will adhere to when installing your display

 WIP 1B DUE

  Mid Semester Break

 

Week 8
  • Discuss Planograms and Power Merchandising techniques -  Power Points
  • Introduce Assessment Task 4 Retail Walls and Table
  • Discuss the positives & negatives of working in groups
  • Team leaders chosen
  • Roles allocated and documented
  • Planning to commence
  • Store name & pop colour chosen

 

Week 9
  • Promotional Display Part 1 Due Due Estimate & Cost a Job Part A 
  • 1 x Customer Brand/Mood Board
  • 12 x thumbnails
  • Inspiration board of Current VM Trends
  • 2 x proposed elements that you will make
  • 1x finished concept produced with digital software

 

 WIP 2 & 2A DUE

Week 10
  • Promotional  Display Part 2 Due
  • 1 x list of materials/resources for your display (include two ways you were cost-effective/made the most of your resources)
  • 1 x list of construction techniques required for your display
  • 1 x list of OH&S considerations that you will adhere to when installing your display

 WIP 2B DUE

Week 11
  • Retail Walls & Table Individual Submission Due for Team Discussions
  • 2 x Wall sets
  • 1 x Table Lay out with Plan
  • OH&S Considerations
  • Team to discuss and Finalise Wall sets, Table & OH&S for Store Set Up.

 WIP 3 DUE

Week 12
  • Knowledge Quiz recap
  • Install Lifestyle Display

 

WIP 3A DUE 

AT 2 DUE

Week 13
  • Knowledge Quiz Due
  • Install Promotional Display

AT 1 DUE

AT 3 DUE

Week 14
  • Install Retail Walls & Table as a team  - Team A

 AT4 DUE

Week 15
  • Install Retail Walls &Table as a team  - Team B

 

Week 16
  •   Additional Displays for folio tbc
 

 


Learning Resources

Prescribed Texts

None


References


Other Resources

Library support

The University Library has extensive resources for InteriorDesign and Decoration students.

The Library has produced a subject guide that includes quality online and print resources for your studies https://rmit.libguides.com/interior-design 

The Library provides guides on academic referencing and subject specialist help via your Liaison Librarian https://www.rmit.edu.au/library/study/referencing

 

Study and Learning support

Would you like to get better at studying, writing, or researching for your assignments?

The Library has everything you need to develop your academic skills, improve your marks and save time.

https://www.rmit.edu.au/students/study-support/study-support-hub 

 

References 

Pintrest, Instagram,

Magazines -  Vogue Living, Belle, Inside Out, Home Beautiful, Elle Decoration

 

 


Overview of Assessment

Task 1 - Knowledge

Task 2 - Practical

Task 3 - Practical

Task 4 - Practical 

You will need to achieve satisfactory in all the assessments to be deemed competent in this course.


Assessment Tasks

This Course is clustered with the competency BUIL6550C Estimate & Cost a Job

 

Assessment Task 1 (AT1) Knowledge Quiz Due Week 13

Assessment Task 2 (AT2) Life Style Display Due Week 12

Assessment Task 3 (AT3) Promotional Display Due Week 13

Assessment Task 4 (AT4) Retail Walls & Table Due Weeks 14 & 15

 

Compulsory WIPS:

1 Lifestyle Display WIPS

1 - Due Week 6

1A  - Due Week 6

1B - Due Week 7

2 Promotional Display WIPS

2 - Due Week 9

2A  - Due Week 9

2B- Due Week 10

3 Pop Up Shop/ Retail Walls & Table WIPS

3 - Due Week 11

3A  - Due Week 12

 

Note: full briefs, assessment details and rubrics for each task are available in Canvas

All assessment information for this course can be found on the course’s Canvas shell, in conjunction with assessment information communicated in class by the teacher.

Compulsory WIP (Work in Progress)

Throughout this course there are associated learning activities or exercises that are compulsory.

They will be identified as a Compulsory WIP.

These exercises/activities must be completed in a timely manner as indicated in the weekly schedule to allow you to build knowledge and progress to the formal assessment.

 

Even if you complete and pass the formal assessment, if you haven’t completed the WIP you are unable to pass this course overall.

 

Assessment / Late Submission

All assessment information for this course can be found on the course’s Canvas shell, in conjunction with assessment information communicated in class by the teacher.

This course is delivered in accordance with competency-based assessment.

 

CA: Competency achieved
NYC: Not Yet Competent
DNS: Did Not Submit for Assessment

SEC: Stopped engagement in course

WDR: Withdrawn from course

 

All work for Assessable Tasks is required to be submitted on the due date and time as outlined in the Assessment Briefs. Exception to this is where an approved ELS plan, an application for Special Consideration or an approved Extension of Time is in place, submitted before the task’s due date with appropriate documentation. 

 

Special consideration Policy (Late Submission)


All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension of time for your assessable work.


Please see following access for the details on applying for extension of time to assessments:

Special consideration;
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/special-consideration

 

Application for extension of time;
https://www.rmit.edu.au/students/student-essentials/assessment-and-results/extensions-of-time-for-submission-of-assessable-work

 

Equitable assessment arrangements (EAA):

https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/equitable-assessment-arrangements--eaa-

 

If your work is incomplete, you are strongly encouraged to submit your work on the due date, in order to meet the submission requirements. Should it be below competency you may be asked to resubmit within 2 working days.


Assessment Matrix

An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above)

 

Other Information

Attendance

The major learning experience involves studio-based exercises, demonstration and production.

It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to be successful in this course.

Canvas

Use Canvas to access your course content and announcements, submit assignments, and receive your grades and feedback; 

https://www.rmit.edu.au/students/support-and-facilities/it-services-for-students/canvas

Student feedback at RMIT:

You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.

The following link is an outline and ways that you will receive your feedback at RMIT;

 https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/feedback-mechanisms

Student Progress Monitoring

Academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential.

Please see following access to the Student progress policy webpage; https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-progress

Submitting Assessments onto Canvas

Here is a guide to submitting assessments on Canvas; https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/submitting-assessments-in-canvas

Academic Integrity and Plagiarism

RMIT University has a strict policy on plagiarism and academic integrity.

Please see following access for more information on Academic Integrity at RMIT; https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-integrity

Credit Transfer and Recognition of Prior Learning

 

Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification). Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.   

 

Please speak to your teacher if you wish to discuss applying for Credit Transfer or RPL for the unit(s) of competency addressed in this course:

 

https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit    

 

IT orientation

It's time to get ready; https://www.rmit.edu.au/students/new-student-guide

Get involved in student life at RMIT

Course Overview: Access Course Overview