Course Title: Design merchandisers

Part B: Course Detail

Teaching Period: Term1 2007

Course Code: MKTG5709C

Course Title: Design merchandisers

School: 320T Design (TAFE)

Campus: City Campus

Program: C5177 - Diploma of Visual Merchandising

Course Contact : Jo Beckerleg

Course Contact Phone: 9925 4211

Course Contact

Name and Contact Details of All Other Relevant Staff

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

Recommended Pre-requisites:
• MKTG 5702
• MKTG 5703
• MKTG 5698
• MKTG 5705

Course Description

On your timetable this competency will be referred to as Design for Merchandising.
This unit encompasses the application of knowledge and skills to design merchandisers for a range of display functions.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

WRRVM14A Design merchandisers


Determine functional requirements

Performance Criteria:

Client requirements and functional needs are established through discussion.

Existing corporate image and customer profile is examined to establish design target.

Research desirable look, size, materials and functions of available materials for a range of merchandise categories.


Develop new design concepts

Performance Criteria:

Apply principles and elements of design to create chosen image.

Chosen image is evaluated in terms of customer perception for a targeted customer.

Designs are developed for a range of merchandising categories and applications.


Produce drawings and models

Performance Criteria:

Illustrations and models of designs are presented for client feedback.

Designs are modified as an outcome of client feedback.

Learning Outcomes

1. Determine functional requirements
2. Develop new design concepts
3. Produce drawings and models

Details of Learning Activities

On your timetable this competency will be referred to as Design for Merchandising

Activities may include:
• Industry and other visits
• Research
• Design
• Group work
• Class presentations
• Sourcing of professional quotes

Teaching Schedule

1 Introduction and outline of subject, Presentation format required for course
Discussions on corporate ID Branding, Introduce corporate ID Brief
2 Presentations of researched corporate identity
Design Process
3 Present Final Corporate Id designs, Research Discuss elements used in current apparel fixtures, Intro Apparel Brief 1.1, 1.3
4 Visit 
5 Apparrel brief presentations, Introduce Electrical Merchandiser Brief 
6 Materials
Site visit to stores to document existing designs used for electronic products.
 1.1, 1.2, 1.3
2.1, 2.2
7 Work on MP3 Player, Mobile Phones and Digital Camera brief 
8 Present Electrical Merchandiser 
9 Introduce Consumables Group Brief
Display Systems 1
 1.1, 1.2, 1.3
10 Group work on Consumable Brief 
11 Visit 
12 Quoting / Estimating 2.1, 2.2, 2.3
13 Intellectual Property Ownership & Protection 3.1, 3.2
14 Group work on Consumable Brief 
15 Group work on Consumable Brief 
16Presentations of Consumable Brief 
17 Tutorial, Approved Resubmissions 
WEEKCLASS CONTENT                                                                   PERF CRITERIA
1 Introduction / Wellcome Back.
Brief 1 In class exercise
2 P.A.V.E. Brief Introduction

 1.1, 1.2, 1.3
3 Display Systems 2
PAVE design and model progress check

 2.1, 2.2
4 Free Class

5 Technologies
PAVE design and model progress check

 3.1, 3.2
6 Work on PAVE design  
7 PAVE design presentation 
8 Introduce Individual Brief 1.1, 1.2, 1.3
2.1, 2.2, 2.3
9 Visit

10 Work on Individual Brief

12 Presentation Of Individual Brief

13 Discuss Folio Brief

14 Work on Folio

15 Work on Folio

16 Present Folio  
17 Tutorial, Approved resubmissions 


Learning Resources

Prescribed Texts



Other Resources

Overview of Assessment

• Group presentations
• Developing project brief
• Portfolio presentations
• Studio based workshops
• Report writing
• Application of technical skills

Assessment Tasks

Brief 1 Personal Corporate Identity 5%
Brief 2 Apparel Merchandiser Design 5%
Brief 3 Electrical Product merchandiser 10%
Brief 4 PAVE Intern design Competition 20%
Brief 5 2HR quick concept 10%
Brief 6 Consumable product merchandiser 20%
Brief 7 Individual merchandiser 20%
Brief 8 Folio preparation 10%

Assessment Matrix


Course Overview: Access Course Overview