Course Title: Profile international markets
Part B: Course Detail
Teaching Period: Term1 2012
Course Code: MKTG5792C
Course Title: Profile international markets
School: 650T TAFE Business
Campus: City Campus
Program: C5219 - Diploma of International Business
Course Contact : Tim Wallis
Course Contact Phone: +61 3 9925 5423
Course Contact Email:timothy.wallis@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
David Plowman
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This course applies to individuals with managerial responsibility for selecting and confirming appropriate international market/s by identifying the target market, profiling the target market and developing a positioning strategy.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBMKG516A Profile international markets |
Element: |
Performance Criteria |
Performance Criteria: |
1.1 Determine readiness to market products or services internationally |
Learning Outcomes
This course delivers the skills and knowledge to serlect and confirm an appropriate international market.
Details of Learning Activities
Students will study theory and then apply it to situations in industries they may like to work in.It is expected that students will read theory provided in Power Point presentations and/or relevant chapters of recoomended texts prior to class time so as to discuss and comment on theories. Activities may include groupwork, site visits, case studies
Teaching Schedule
Week
1. Introduction to course and administrative requirements
2. Markeing concepts and applicationn to International Markets
3. Determine potential international market and select an appropriate market
4. Process of segmentation of the market
5.Strategic international marketing to include cultural aspects
6. Drafting of consumer profile
7. Refinement of consumer profile
8. Introduction to the Marketing Plan
9. Export Pricing and Marketing Communication
10. Marketing Logistics /Distribution Management
11. Global Product management
12. Global Pricing and Promotional Strategies
13.Marketing Entry Strategies
14. Presentations
15. Presentations
16. Feedback and individual interviews
.
Learning Resources
Prescribed Texts
None |
References
Other Resources
Czinkota et al, 2007, International Marketing, any edition, Thomson, USA
Kliendl, Brad, 2007, International Marketing,, Thomson,USA
Summers,Jane, 2005, Essentials of Marketing, Thomson, Australia
Rugimbana, Robert et al, 2003, Cross Cultural Marketing,Thomson, Australia
Boone & Kurtz, 2006, Contemporary Marketing,Thomson, Australia
Overview of Assessment
Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.
Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.
Assessment Tasks
Minor Test
Case Studies
Major Project
Assessment Matrix
Marking Guide (Grading)
After achievement of competency we then grade your performance in this course and this gives you the opportunity to have the level of your performance formally recognised against industry standards and employability skills.
You will receive one of the following grades
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not yet Competent
DNS Did not Submit for Assessment
This grading is in accordance with the following criteria:
1. Level of Independence, Initiative, Enterprise and Performance of Work Task
We are looking for you to demonstrate broad individual research to support your business implementation and complete the stated requirements
2. Demonstrated Breadth of Underpinning Knowledge and a Willingness to Continue Learning
We are looking for your plan to show and demonstrate an excellent understanding of the industry and reference to industry and other relevant documents
3. Techniques and Processes, Technology Skills and Problem Solving
We are looking for you to comply with designated format and presentation of the Major Project
4. Work Organisation, Planning and Self-Management
We expect to see ongoing uploading of information into your document that is relevant to the course with full utilisation of the Blackboard as per course requirements and with timely submission of all required material
5. Communication Skills, People Networking, Language and Interpersonal Skills and Teamwork
We expect to see regular attendance and class involvement in relevant discussions in the scheduled sessions, utilisation of relevant networking tools as outlined in the Blackboard, and your report to be present4ed using appropriate business language,
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