Course Title: Make a presentation
Part B: Course Detail
Teaching Period: Term2 2013
Course Code: COMM5928C
Course Title: Make a presentation
School: 650T TAFE Business
Campus: City Campus
Program: C5226 - Diploma of Advertising
Course Contact : Sally Parrott
Course Contact Phone: +61 3 9925 5175
Course Contact Email:sally.parrott@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Tony Lorkin
Office: 99255486
Mobile: 0412 715 222
E-mail: tony.lorkin@rmir.edu.au
Nominal Hours: 30
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This unit applies to individuals who may be expected to make presentations for a range of purposes, such as marketing, training, promotions, etc. They contribute well developed communication skills in presenting a range of concepts and ideas.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBCMM401A Make a presentation |
Element: |
1. Prepare a presentation |
Performance Criteria: |
1.1. Plan and document presentation approach and intended outcomes |
Element: |
2. Deliver a presentation |
Performance Criteria: |
2.1. Explain and discuss desired outcomes of the presentation with the target audience |
Element: |
3. Review the presentation |
Performance Criteria: |
3.1. Implement techniques to review the effectiveness of the presentation |
Learning Outcomes
This unit covers the performance outcomes, skills and knowledge required to prepare, deliver and review a presentation to a target audience.
Details of Learning Activities
Lectures, tututorials and Work Integrated Learning projects
Teaching Schedule
Week 1:
Course overview, Assignments overview, Elements and Performance Criteria overview
Administration responsibilities RMIT
Week 2:
How to be creative
Week 3:
Presentation techniques in advertising
Week 4:
The types of presentations advertising agencies make
Week 5:
The Client presentation
Week 6:
The components that go into a successful client presentation
Weeki 7:
Props and other techniques besides PPT
Week 8:
THe benefit of rehearsal in presentations
Week 9:
MID SEMESTER BREAK
Week 10:
Choreography for a group presentation
Week 11:
The client document and its part in the presentation
Week 12:
How to do a winning presentation
Week 13:
In class practise presentations
Week 14:
Assessment presentations
Week 15:
Review and resits
Week 16:
Review and resits
Learning Resources
Prescribed Texts
References
Other Resources
Overview of Assessment
Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.
Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.
Assessment Tasks
MKTG 6045 Write Persuasive Copy
COMM 5928C Make a Presentation
These courses are co-delivered and co-assessed in a 'clustered' delivery with each other and are timetabled together as well.
Assignment 1
FOLIO: ADVERTISING CYCLE STAGES
Students will collect newspaper and/or magazine advertisement samples that reflect three stages of the advertising cycle and a fourth stage representing a retail advertisement and a fifth stage representing an institutional advertisement.
• Pioneering
• Competitive
• Retentive
• Retail
• Institutional
For each stage students will write a 100 word descriptive on the copy style and its relevance to the product, service, offer or organisation advertised for each of the advertisements chosen for each category above.
The folio will completed and uploaded to Blackboard as well as handed in hard copy by class time of week 6 of the teaching program.
Assignment 2
FOLIO: COPYWRITING DIRECTIONAL TECHNIQUES
Six copywriting directional techniques will be covered by lectures throughout the semester.
• Fact
• Testimonials
• Two-fers
• Reversal
• Verbal metaphors
• Mixed metaphors
Further to this four other lectures will cover:
• How to be creative
• Headlines and visuals
• Voice and the Rhetorical Triangle
• Body copy
All ten areas will be covered by student folios that will consist of student developed advertisements/commercials that will demonstrate your learning in these areas by producing at least one example of the six copywriting directional techniques with a:
• Print advertisement (magazine or newspaper)
• Television commercial script
• Radio commercial script
• Outdoor sign
• Web banner advertisement
• Web viral script
The folio is due in week 12 of the teaching program.
Assignment 3
PRESENTATION: 15 MINUTE PPT PRESENTATION
Students will research and select a well known advertising writer and do a 15 minute PPT presentation on this person and how he/she rose to prominence in the advertising business.
The presentation performance will be judged on:
• Content
• Verbal presentation
• Visual presentation
• Techniques teamed with PPT
• Choreography
• Overall presentation impact
Presentations will occur in week 14 of the teaching program.
Assessment Matrix
Full details on how assessments track to this competency are available from the teacher
Course Overview: Access Course Overview