Course Title: Produce files for multimedia production and display

Part B: Course Detail

Teaching Period: Term2 2012

Course Code: GRAP5266

Course Title: Produce files for multimedia production and display

School: 320T Design (TAFE)

Campus: Brunswick Campus

Program: C5230 - Diploma of Graphic Design

Course Contact : Leigh Millward, Dale Nason

Course Contact Phone: +61 3 9925 9438

Course Contact Email:leigh.millward@rmit.edu.au, dale.nason@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 40

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

Produce files for multimedia production and display through the exploration and application
of a range of advanced techniques and media.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

VPAU058 Produce files for multimedia production and display

Element:

1 Interpret the brief

Performance Criteria:

1.1 Correctly interpret the specifications of the brief
1.2 Establish and clarify with the user or client the proposed product/service to inform decisions
1.3 Identify and clarify specifications, parameters or constraints of the brief in consultation with
relevant colleagues

Element:

2 Research background information

Performance Criteria:

1.1 Correctly interpret the specifications of the brief
1.2 Establish and clarify with the user or client the proposed product/service to inform decisions
1.3 Identify and clarify specifications, parameters or constraints of the brief in consultation with
relevant colleagues

Element:

3 Establish communication process with client

Performance Criteria:

2.1 Source and evaluate information pertinent to the brief
2.2 Discuss research with relevant colleagues to assist in understanding brief
2.3 Contextualise research information to assist with initiating ideas

Element:

4 Experiment with equipment and media

Performance Criteria:

4.1 Evaluate the potential for new approaches based on capabilities of techniques, file types and
equipment already used
4.2 Explore and experiment with a broad range of advanced methodologies, techniques, file types, tools,
equipment and media for the achievement of different effects and to inform practice
4.3 Explore and experiment with advanced design methodologies, designs and navigation skills
4.4 Research, adapt and use relevant ideas and approaches with consideration of intellectual property,
moral rights and copyright requirements

Element:

5 Develop, create and refine conceptual vision for design concepts

Performance Criteria:

5.1 Determine the initial conceptual vision consistent with the parameters of the brief and based on
knowledge and understanding of different techniques and methodologies
5.2 Consider and establish criteria for selecting techniques, tools, equipment, materials required to
develop the conceptual design that meets the parameters of the brief
5.3 Select approach to work which meets established criteria
5.4 Refine conceptual vision based on ongoing experimentation, analysis of technological methods and
design and navigation concept viability to meet design challenge
5.5 Prepare a design proposal representing the design vision

Element:

6 Produce visuals and present to client

Performance Criteria:

6.1 Explore and discuss with colleagues a variety of forms for visually interpreting the design
6.2 Document changes arising from the original brief
6.3 Produce visual interpretation of design
6.4 Prepare a range of written and visual support materials to contribute to final presentation
6.5 Present design work and explain concepts for work to client including rationale
6.6 Respond to feedback and make changes as required

Element:

7 Prepare project work plan

Performance Criteria:

7.1 Identify all components required to produce the multimedia production
7.2 Assess technical requirements associated with production using specified guidelines
7.3 Assess specific resource requirements which arise from the use of techniques and experimental
approaches
7.4 Identify and consult with any support services required for the production of the work
7.5 Monitor and document project work flow consistent with the concept for the brief and with work
plan
7.6 Organise and maintain workspace and resource requirements in accordance with safety and other
workplace requirements
7.7 Research and evaluate costs and potential sources of supply of resources and other constraints
which may impact on work

Element:

8 Realise multimedia production

Performance Criteria:

8.1 Realise the concept drawings/files using methodologies, techniques and media selected from own
research and experimentation to meet conceptual vision
8.2 Evaluate and respond to the potential for changes in the use of methodologies, techniques to meet
the conceptual vision
8.3 Refine the conceptual vision based on ongoing experiences with the production of work
8.4 Use safe working practices throughout the production of the concept drawings
8.5 Prepare final artwork/files and documentation to accompany final art
8.6 Develop specifications to ensure that the quality of work meets requirements

Element:

9 Produce multimedia production

Performance Criteria:

9.1 Source and optimise images, sound and other referenced files for download and display
9.2 Use selected web-authoring software to prepare pages according to design brief
9.3 Save completed HTML pages to hard disk and give them appropriate file names
9.4 Check raw HTML for redundancies and omissions and enhance as required
9.5 Validate pages and correct HTML until clean validation is achieved at chosen level
9.6 Upload pages and associated files to server or transfer to other media and prepare for access
9.7 Check internal and external links for functionality in their final location
9.8 Finalise production ready to present to client

Learning Outcomes


*


Details of Learning Activities

Graphic designers or graphic artists plan, analyse, and create visual solutions to communication problems. They decide the most effective way of
getting a message across in print, electronic, and film media using a variety of methods. Graphic designers develop the overall layout and production
design of magazines, newspapers, journals, corporate reports, and other publications.


They also produce:

- promotional displays, packaging, and marketing brochures for products and services, design distinctive logos for products and
businesses, and develop signs and signage systems for business and government.

- presentations for information distribution and communication, competitive fund raising and tendering, development of IP ownership, etc.

- other products using any form of visual communication.

 

This course focuses on introductory Multimedia techniques with the aim of developing an understanding of the basic elements and principles including production techniques.


Teaching Schedule

Session Week Description Learning Elements
1 16 Jul Major Project #1.

Pdf Magazine.

CONCEPTS, Layout software. Content generation.

 1.1, 1.2, 1.3
2.1, 2.2, 2.3
3.1, 3.2, 3.3
4.1, 4.2, 4.3, 4.4
5.1, 5.2. 5.3, 5.4, 5.5
6.1, 6.2, 6.3, 6.4, 6.5, 6.6
2 23 Jul Major Project #1.

CONCEPTS, Layout software. Content generation.

Buttons, Links, Styles.

 1.1, 1.2, 1.3
2.1, 2.2, 2.3
3.1, 3.2, 3.3
4.1, 4.2, 4.3, 4.4
5.1, 5.2. 5.3, 5.4, 5.5
6.1, 6.2, 6.3, 6.4, 6.5, 6.6
3 30 Jul Major Project #1.

Content generation. Design Review.

Export Techniques and Formatting.

 4.1, 4.2, 4.3, 4.4
5.1, 5.2. 5.3, 5.4, 5.5
6.1, 6.2, 6.3, 6.4, 6.5, 6.6
7.1, 7.2, 7.3, 7.4, 7.5, 7.6, 7.7
8.1, 8.2, 8.3, 8.4, 8.5, 8.6
4 6 Aug

Major Project #1.

Development, Production and Testing.

 5.1, 5.2. 5.3, 5.4, 5.5
6.1, 6.2, 6.3, 6.4, 6.5, 6.6
7.1, 7.2, 7.3, 7.4, 7.5, 7.6, 7.7
8.1, 8.2, 8.3, 8.4, 8.5, 8.6
5 13 Aug

Major Project #1.

FINAL PRODUCTION session.

 5.1, 5.2. 5.3, 5.4, 5.5
6.1, 6.2, 6.3, 6.4, 6.5, 6.6
7.1, 7.2, 7.3, 7.4, 7.5, 7.6, 7.7
8.1, 8.2, 8.3, 8.4, 8.5, 8.6
6 20 Aug Major Project #1. FINAL Presentation, Review & Submission.

In-Session ASSESSMENT.

 5.1, 5.2. 5.3, 5.4, 5.5
6.1, 6.2, 6.3, 6.4, 6.5, 6.6
7.1, 7.2, 7.3, 7.4, 7.5, 7.6, 7.7
8.1, 8.2, 8.3, 8.4, 8.5, 8.6
7 27 Aug

Major Project #2.

Multimedia Presentation.

ANIMATION techniques.

 1.1, 1.2, 1.3
2.1, 2.2, 2.3
3.1, 3.2, 3.3
4.1, 4.2, 4.3, 4.4
5.1, 5.2. 5.3, 5.4, 5.5
6.1, 6.2, 6.3, 6.4, 6.5, 6.6
8 3 Sep

Major Project #2.

Presentation CONCEPTS

Layout software. VIDEO techniques.

  1.1, 1.2, 1.3
2.1, 2.2, 2.3
3.1, 3.2, 3.3
4.1, 4.2, 4.3, 4.4
5.1, 5.2. 5.3, 5.4, 5.5
6.1, 6.2, 6.3, 6.4, 6.5, 6.6
9 10 Sep Major Project #2.

Visual CONCEPT development & production

 4.1, 4.2, 4.3, 4.4
5.1, 5.2. 5.3, 5.4, 5.5
6.1, 6.2, 6.3, 6.4, 6.5, 6.6
7.1, 7.2, 7.3, 7.4, 7.5, 7.6, 7.7
8.1, 8.2, 8.3, 8.4, 8.5, 8.6
10 17 Sep Major Project #2.

Visual CONCEPT development & production, & testing.

 5.1, 5.2. 5.3, 5.4, 5.5
6.1, 6.2, 6.3, 6.4, 6.5, 6.6
7.1, 7.2, 7.3, 7.4, 7.5, 7.6, 7.7
8.1, 8.2, 8.3, 8.4, 8.5, 8.6
11 8 Oct

Major Project #2.

FINAL PRODUCTION session.

 5.1, 5.2. 5.3, 5.4, 5.5
6.1, 6.2, 6.3, 6.4, 6.5, 6.6
7.1, 7.2, 7.3, 7.4, 7.5, 7.6, 7.7
8.1, 8.2, 8.3, 8.4, 8.5, 8.6
12 15 Oct

Major Project #2. FINAL Presentation, Review & Submission.

In-Session ASSESSMENT.

 5.1, 5.2. 5.3, 5.4, 5.5
6.1, 6.2, 6.3, 6.4, 6.5, 6.6
7.1, 7.2, 7.3, 7.4, 7.5, 7.6, 7.7
8.1, 8.2, 8.3, 8.4, 8.5, 8.6
       


Learning Resources

Prescribed Texts


References


Other Resources


Overview of Assessment

  Assessment for this unit will include some or all of the following tools;
Projects, exercises, briefs.
Students will be tutored with a verbal and/or written evaluation of their progress, within class time.
A final assessment of Competency Achieved or Not Yet Competent will be given at the end of the course when students will submit all completed work.
To be deemed competent students must satisfactorily complete all Learning Elements and related Performance Criteria.
Grading will be offered in addition to, and after, competency based assessment.
 


Assessment Tasks

There are TWO Major Projects. Each will comprise 50% of the TOTAL overall assessment.

The Assessment will be GRADED based upopn the Assessment Matrix below.

 

Major Project #1.

Design and Produce an Interactive PDF file MAGAZINE.

This project will comprise:

- Visual Concept & Typographical Style development for a New PDF based MAGAZINE.

- Adobe InDesign will be practiced to produce a working example of this publication.

 

Major Project #2.

Produce a Multimedia Presentation that will include Video, Audio and Interactive elements, that is suitable for both PRINT and SCREEN.

OPTIONS for this project will include:

- a presentation on a given theme

- a project proposal

- a presentation focussing on an original music video (using music ’with permission’)

Each OPTION will be delivered as an IN PERSON presentation, accompanied by a Multimedia presentation using a Data Projector.


Assessment Matrix

The following FINAL ASSESSMENT results are available:

 

CHD - Competent with High Distinction

CDI - Competent with Distinction

CC - Competent with Credit

CAG - Competency Achieved Graded

NYC - Not Yet Competent

Other Information

Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Please refer to the following URL for extensions and special consideration:

www.rmit.edu.au/students/specialconsideration/online


Cover Sheet for Submissions
All students must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications. Please refer to the following URL for further information regarding plagiarism.

www.rmit.edu.au/academicintegrity/students


Work not seen in progress
If a student hands in any work that the teacher has never seen in class or discussed with the student prior to the submission, the teacher can refuse to assess the work on the basis of authentication issues.

Course Overview: Access Course Overview