Course Title: Produce and create graphics in response to a brief
Part B: Course Detail
Teaching Period: Term1 2011
Course Code: GRAP5269
Course Title: Produce and create graphics in response to a brief
School: 320T Design (TAFE)
Campus: Brunswick Campus
Program: C5230 - Diploma of Graphic Design
Course Contact : Meredith Chesney
Course Contact Phone: +61 3 9925 9438
Course Contact Email:meredith.chesney@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 90
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
Develop graphics incorporating a range of features for cross-media publishing in response to a brief using advanced skills and high- end application.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
VPAU249 Produce and create graphics in response to a brief |
Element: |
1 Interpret the design brief |
Performance Criteria: |
1.1 Correctly interpret the specifications of the brief |
Element: |
2 Balance image and file size |
Performance Criteria: |
2.1 Repeat graphics efficiently using a symbol or stamp to reduce file size |
Element: |
3 Manipulate objects |
Performance Criteria: |
3.1 Manipulate and edit objects and text as required |
Element: |
4 Import images |
Performance Criteria: |
4.1 Embed and/or link bitmap images in the file |
Element: |
5 Develop variable templates |
Performance Criteria: |
5.1 Define objects within the template as variables as required by the design brief |
Element: |
6 Colour separate artwork |
Performance Criteria: |
6.1 Determine the correct format for the colour separation as per the requirements of the pre-press workflow system |
Element: |
7 Prepare for final media |
Performance Criteria: |
7.1 Embed metadata tags to catalogue, organise and retrieve artwork |
Learning Outcomes
*
Details of Learning Activities
Some learning activities will include a self-directed learning approach. Self directed learning refers to organised teacher-directed learning activities that students undertake independently, either as individuals or with other students. This may include workplace research, library assignments, fieldwork and work placements
On your timetable, this competency, in conjunction with MANU7225C (Output Images) will be referred to as Reprographics.
Graphic designers or graphic artists plan, analyse, and create visual solutions to communication problems. They decide the most effective way of getting a message across in print, electronic, and film media using a variety of methods. Graphic designers develop the overall layout and production design of magazines, newspapers, journals, corporate reports, and other publications.
They also produce promotional displays, packaging, and marketing brochures for products and services, design distinctive logos for products and businesses, and develop signs and signage systems for business and government.
The application of this unit in the workplace sees an individual designer responding to a brief to produce concepts using a range of advanced techniques and media. The designer would use a wide range of tools, equipment and media and the concepts developed would convey strong conceptual and theoretical development. This work would usually be carried out under limited supervision.
Teaching Schedule
TEACHING SCHEDULE & ASSESSMENT MATRIX | ||
Week |
Activity |
Performance Criteria |
1 | ‘O’ week – Course introduction | |
2 | Graphic Print Production Overview of Industry Structure, Job Roles and Workflows |
VPAU249 – 1 2 3 4 5 6 7 ICPPP252A – 1 2 3 |
3 | Prepress Image Basics – Knowledge Activity Types of Originals, Screening Technology |
VPAU249 – 1 2 3 4 5 6 7 ICPPP252A – 1 2 3 |
4* |
Prepress Image Basics & Halftones – Practical Activity |
VPAU249 – 1 2 3 4 5 6 7 ICPPP252A – 1 2 3 |
5 | Prepress Image Basics & Halftones (Output) – Practical Activity |
VPAU249 – 1 2 3 4 5 6 7 ICPPP252A – 1 2 3 |
6 | Prepress Image Basics & Halftones – Knowledge Activity |
VPAU249 – 1 2 3 4 5 6 7 ICPPP252A – 1 2 3 |
7 | Digital Images Pixel Graphics – Bit Depth, Colour Mode, Resolution, File Size – Knowledge Activity Knowledge Test |
VPAU249 – 1 2 3 4 5 6 7 ICPPP252A – 1 2 3 |
8 | Brief 1 Research & Conceptual – DVD |
VPAU249 – 1 2 3 4 5 6 7 ICPPP252A – 1 2 3 |
9 | Brief 1 Research & Conceptual – DVD |
VPAU249 – 1 2 3 4 5 6 7 ICPPP252A – 1 2 3 |
10* | Brief 2 Research, Conceptual & Creation – Book Series |
VPAU249 – 1 2 3 4 5 6 7 ICPPP252A – 1 2 3 |
11 Term 2 |
Brief 2 Research, Conceptual & Creation – Book Series |
VPAU249 – 1 2 3 4 5 6 7 ICPPP252A – 1 2 3 |
12 | Brief 2 Research, Conceptual & Creation – Book Series |
VPAU249 – 1 2 3 4 5 6 7 ICPPP252A – 1 2 3 |
13 | Brief 2 Research, Conceptual & Creation – Book Series |
VPAU249 – 1 2 3 4 5 6 7 ICPPP252A – 1 2 3 |
14 | Brief 2 Research, Conceptual & Creation – Book Series |
VPAU249 – 1 2 3 4 5 6 7 ICPPP252A – 1 2 3 |
15 | Brief 2 Research, Conceptual & Creation – Book Series |
VPAU249 – 1 2 3 4 5 6 7 ICPPP252A – 1 2 3 |
16 | Brief 2 Research, Conceptual & Creation – Book Series |
VPAU249 – 1 2 3 4 5 6 7 ICPPP252A – 1 2 3 |
17 | Brief 2 Research, Conceptual & Creation – Book Series |
VPAU249 – 1 2 3 4 5 6 7 ICPPP252A – 1 2 3 |
18 Sem 2 |
Exercise 2 Research, Conceptual & Creation – Dieline Cube |
VPAU249 – 1 2 3 4 5 6 7 ICPPP252A – 1 2 3 |
19 | Exercise 2 Research, Conceptual & Creation – Dieline Cube |
VPAU249 – 1 2 3 4 5 6 7 ICPPP252A – 1 2 3 |
20 | Brief 3 Research, Conceptual & Creation – Packaging FMCG |
VPAU249 – 1 2 3 4 5 6 7 ICPPP252A – 1 2 3 |
21 | Brief 3 Research, Conceptual & Creation – Packaging FMCG |
VPAU249 – 1 2 3 4 5 6 7 ICPPP252A – 1 2 3 |
22 | Brief 3 Research, Conceptual & Creation – Packaging FMCG |
VPAU249 – 1 2 3 4 5 6 7 ICPPP252A – 1 2 3 |
23 | Brief 3 Research, Conceptual & Creation – Packaging FMCG |
VPAU249 – 1 2 3 4 5 6 7 ICPPP252A – 1 2 3 |
24 | Brief 3 Research, Conceptual & Creation – Packaging FMCG |
VPAU249 – 1 2 3 4 5 6 7 ICPPP252A – 1 2 3 |
25 | Brief 3 Research, Conceptual & Creation – Packaging FMCG |
VPAU249 – 1 2 3 4 5 6 7 ICPPP252A – 1 2 3 |
26 | Brief 3 Research, Conceptual & Creation – Packaging FMCG |
VPAU249 – 1 2 3 4 5 6 7 ICPPP252A – 1 2 3 |
27 | Brief 3 Research, Conceptual & Creation – Packaging FMCG |
VPAU249 – 1 2 3 4 5 6 7 ICPPP252A – 1 2 3 |
28 | Brief 3 Research, Conceptual & Creation – Packaging FMCG |
VPAU249 – 1 2 3 4 5 6 7 ICPPP252A – 1 2 3 |
29 Term 4 |
Brief 3 Research, Conceptual & Creation – Packaging FMCG |
VPAU249 – 1 2 3 4 5 6 7 ICPPP252A – 1 2 3 |
30 | Brief 4 – Variable data Variable data |
VPAU249 – 1 2 3 4 5 6 7 ICPPP252A – 1 2 3 |
31 | Knowledge Test | VPAU249 – 1 2 3 4 5 6 7 ICPPP252A – 1 2 3 |
32 | Folio Week | VPAU249 – 1 2 3 4 5 6 7 ICPPP252A – 1 2 3 |
Learning Resources
Prescribed Texts
Title: A Guide to Graphic Print Production – 2nd edition / [Kaj Johansson, Peter Lundberg, Robert Ryberg]. |
0471761389 |
References
A range of learning resources and references are provided throughout the year. Additional information relating to this will be provided on an ongoing basis. A digital resource folder resides on network server. The drive is called ‘ Trumpet’ and the access address is trumpet.dsc.rmit.edu.au. Further information regarding access to this is available in the computer survival kit provided during orientation |
Other Resources
See notes under references for details
Overview of Assessment
Assessment for this unit will include some or all of the following tools;
test, quizzes, projects, exercises, briefs, research projects.
Students will be tutored with a verbal and/or written evaluation of their progress, within class time.
A final assessment of Competency Achieved or Not Yet Competent will be given at the end of the course when students will submit all completed work.
To be deemed competent students must satisfactorily complete all Learning Elements and related Performance Criteria.
Grading will be offered in addition to, and after, competency based assessment.
Assessment Tasks
Exercise 1
Exercise 2
Brief 1
Brief 2
Brief 3
Assessment Matrix
CHD Competency with High Distinction
CDI Competency with Distinction
CC Competency with Credit
CA Competency Achieved
NYC Not Yet Competent
Other Information
Employability skills
Employability skills are “embedded” in the units of competency in your program. This means that you will be able to develop these skills as part of your learning, and when you demonstrate that you are competent in your particular job skills and knowledge, you are also demonstrating that you have developed relevant employability skills.
For more information about Employability Skills please refer to the Program Guide.
Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Late submissions and single item extensions
In all courses marks are deducted for late submission unless Special Consideration or an Application for Extension is sought. If a student feels they may miss a deadline for a single item submission they may negotiate an extension with their teacher. They should negotiate the extension before the due date of submission. They must complete the Application for Extension form available for the Administration Office on level 1 B515. (This does not apply where there are a number of missed submissions due to general difficulties – see RMIT site for details on Special Consideration).
Cover Sheet for Submissions
All students must complete a submission cover sheet for ever piece of submitted work. This signed sheet acknowledges they are aware of the plagiarism implications noted below. Plagiarism is the presentation of the work, idea or creation of another person as though it is your own. It is a form of cheating and is a very serious academic offence that may lead to expulsion from the University. Plagiarised material can be drawn from, and presented in, written, graphic and visual form, including electronic data and oral presentation. Plagiarism occurs when the origin of the material used is not appropriately cited. Is also occurs through enabling plagiarism, which is the act of assisting or allowing another person to plagiarise or to copy your own work. Please make sure you consider this carefully in completing all your work and assessments in this course and if you are unsure about whether you might have plagiarised, seek help from your teacher.
Work not seen in progress
If a student hands in any work that the teacher has never seen in class or discussed with the student prior to the submission, the teacher can refuse to assess the work on the basis of authentication issues.
NOTE: Course guide is subject to change in relation to project variations.
Course Overview: Access Course Overview