Course Title: Promote the business
Part B: Course Detail
Teaching Period: Term1 2010
Course Code: MKTG5847C
Course Title: Promote the business
School: 320T Design (TAFE)
Campus: Brunswick Campus
Program: C5230 - Diploma of Graphic Design
Course Contact : Meave Queally
Course Contact Phone: +61 3 9925 9438
Course Contact Email:meave.queally@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None required, however this unit will be run in a clustered delivery with CUEFIN1A Develop a budget
Course Description
In this unit you will develop the skills and knowledge required to implement marketing strategies and to monitor and improve market performance in relation to design industry practice. This unit will provide you with basic skills and knowledge to prepare to practice design in a studio, organisation or in a freelance capacity.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBSBM403A Promote the business |
Element: |
1 Develop marketing strategies |
Performance Criteria: |
1. The business and its key products or services are analysed to determine the focus of marketing activities in accordance with the objectives of the business plan |
Element: |
2 Determine a marketing mix for the business |
Performance Criteria: |
1. Product mix, volumes and pricing are balanced to optimise sales and profit |
Element: |
3 Implement marketing |
Performance Criteria: |
1. Persons involved in the marketing effort are briefed strategies on their roles and responsibilities to ensure the success of marketing strategies |
Element: |
4 Monitor and improve marketing performance |
Performance Criteria: |
1. Ongoing monitoring of marketing activities and evaluation of business performance is conducted according to the objectives and targets of the business plan |
Learning Outcomes
On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.
Details of Learning Activities
1. Definition and discussion of business types/ plan and promotion
Class activities- products, services, customer service/ base
Revision throughout course
2. Analysis and investigation of pricing, volume,services
3. Promotional activities- source and present
4. Customer needs- activities and class activities
5. Working with different customer mixes- industry experiences
6. Resources- site visits
7. Determining market and business needs- case scenarios
8. Presentations throughout course
9. Visiting speakers from industry discussing own business cases
10. Communication and branding- interaction, discussion and evaluation
Teaching Schedule
Session 1 | Business and business plan definitions and examples relating to AGIdeas 2009 and 2010- promotion |
1.1 1.2 |
Session 2 | Business types |
1.1-1.2 1.3 |
Session 3 | Customer bases and target markets- relating to RMIT graduates and industry contacts |
1.1 1.2 1.3 |
Session 4 | Guest speaker |
1.1-3 |
Session 5 | Marketing objectives |
2.1-2 |
Session 6 | Guest speaker |
2.1-3 |
Session 7 | Customer service- definitions |
2.4-5 |
Session 8 | Promotional activities- suiting a target market |
3.1-2 |
Session 9 | Industry visits- reports |
1.1-3 2.1-5 3.1-2 |
Session 10 | Performance gaps- identification and action |
3.1-2 |
Session 11 | Customer reaction- dvd |
4.1-4 |
Session 12 | AGIdeas International Conference- reports on promotion and business marketing |
4.1-6 |
Session 13 | Opportunities for change- class activities |
3.1-2 4.1-6 |
Session 14 | Industry visits- reports |
4.1-4 |
Session 15 | Investigating and analysing market performance |
4.1-5 |
Session 16 | Overview and presentation of reports and visuals |
4.1-6 |
Learning Resources
Prescribed Texts
References
Other Resources
Overview of Assessment
Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills and will include:
Research projects, presentations, exercises, group activities.
An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.
Assessment Tasks
AGIdeas report (2009 and/or 2010) or equivalent 20%
Group/ individual presentations of site visits- industry interaction 10%
Successful completion of class activities 20%
Successful documentation of industry/ business study/ studies 50%
Assessment Matrix
Course Overview: Access Course Overview