Course Title: Promote the business
Part B: Course Detail
Teaching Period: Term2 2012
Course Code: MKTG5859C
Course Title: Promote the business
School: 340T Art
Campus: City Campus
Program: C5234 - Diploma of Visual Art
Course Contact : Ninna Cikoja
Course Contact Phone: +61 3 9925 4472
Course Contact Email:TAFEArt@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Course Contact Phillip Allan
Course Contact Phone 9925 4030
Course Contact Email philip.allan@.rmit.edu.au
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This course covers the development and implementation of marketing strategies and the monitoring and improvement of market performance. It is suitable for setting up or existing micro and small businesses or a department in a larger organisation.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBSBM403A Promote the business |
Element: |
1. Develop marketing strategies |
Performance Criteria: |
1.1 The business and its key products or services are analysed to determine the focus of marketing activities in accordance with the objectives of the business plan |
Element: |
2 Determine a marketing mix for the business |
Performance Criteria: |
2.1 Product mix, volumes and pricing are balanced to optimise sales and profit |
Element: |
3. Implement marketing strategies |
Performance Criteria: |
3.1 Persons involved in the marketing effort are briefed on their roles and responsibilities to ensure the success of marketing strategies |
Element: |
4. Monitor and improve marketing performance |
Performance Criteria: |
4.1 Ongoing monitoring of marketing activities and evaluation of business performance is conducted according to the objectives and targets of the business plan. |
Learning Outcomes
In this course, you learn through:
1. In-class activities:
- lectures
- teacher directed group activities/projects
- class exercises to review discussions/lectures
- peer teaching and class presentations
- group discussion
- class exercises to review discussions/lectures
- studio work.
- practical exercises
- reading articles and excerpts
- preparing for discussion
- project work
- independent research.
Details of Learning Activities
i. Communicating ideas and information to consult with relevant people
ii. Collecting, analysing and organizing information to develop marketing strategies
iii. Planning and organizing activities to implement to marketing strategy
iv. Solving problems to determine the optimum marketing mix
v. Using technology to optimise business performance
Teaching Schedule
Week 1 Introduction, What is a Professional Artist, DVD ’Original Schtick’
Week 2 Introduce Web Page assignment, Writing a CV and Artist’s Statement, Running a Sole Trader Business
Week 3 Copyright / NAVA Professional development talk: Kim Goodwin
Week 4 Taxation / Visual Arts Organizations / Grants and Other Awards
Week 5 Moral Rights / Market Practices
Week 6 Photographing your work and setting up a web page / Artist’s Web pages
Week 7 Photographing your work for the web page
Week 8 Photographing your work for the web page
Week 9 Photographing your work for the web page
Week 10 Photographing your work for the web page
Week 11 Photographing your work for the web page
Week 12 Photographing your work for the web page
Week 13 Setting up your artist web page
Week 14 Setting up your artist web page
Week 15 Setting up your artist web page
Week 16 Setting up your artist web page
Week 17 Assessment
Week 18 Assessment
Learning Resources
Prescribed Texts
References
Grant, Daniel - 'The Business of being an Artist'. 2010. Allworth Press Kessler, Merrilee. Hollister, Virgina 'Theory and Practice Series' 2011.National Association for the Visual Arts |
Other Resources
Websites:
ARTsearch - www.art-search.com.au/
Arts Hub Australia - www.artshub.com.au/au/default.asp
Artsinfo - www.artsinfo.net.au
Arts Law Centre of Aust - www.artslaw.com.au
Australia Council - www.australiacouncil.gov.au/
Australian Business Arts Foundation,The - www.abaf.org.au1
Australian Commercial Galleries Assoc. - www.acga.com.au/
Australian Copyright Council - www.copyright.org.au/
Craft Australia - www.craftaustralia.com.au
NAVA
(National Association for the Visual Arts) - www.visualarts.net.au/
Overview of Assessment
Assessment requires you to be able to demonstrate ability to:
- Develop marketing strategies
- Determine a marketing mix for the business
- Implement marketing strategies
- Monitor and improve marketing performance.
- Self promotional web page
- Lecture and web page notes.
Assessment Tasks
1. Set up a self promotional web page
2. Lecture and web page notes
Assessment Matrix
Assessment Evidence | Element | Essential Skills | Essential Knowledge | Critical Aspects |
Promotional Web Page | Develop marketing strategies Determine a marketing mix for the business Implement marketing strategies Monitor and improve marketing performance |
Relevant marketing concepts and methods Relevant market analysis and research Methods of developing marketing objectives and marketing mix Methods of analysing costs and benefits of marketing strategies Methods of monitoring customer satisfaction industry market trends |
Literacy and numeracy skills to research information and to interpret market data | Ability to implement and monitor the marketing strategy/plan to optimise the chances of business success via a web page |
Lecture and Web Page Notes | Develop marketing strategies Determine a marketing mix for the business Implement marketing strategies Monitor and improve marketing performance |
National, State/Territory and Local Government legislative requirements affecting business operation, especially in regard to Occupational Health and Safety and environmental issues, EEO, industrial relations and anti-discrimination | Communication including questioning, clarifying, reporting Numeracy skills for data analysis Ability to relate to people from a range of social, cultural and ethnic backgrounds and physical and mental abilities |
Ability to develop a marketing strategy and choice of marketing mix to complement the business plan of a practicing artist |
Other Information
Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Course Overview: Access Course Overview